Measure What Actually Matters to Your Brand: Mutinex’s Mike Finnerty

CANNES, France – Marketing measurement has become very good at producing numbers. Whether those numbers explain what happened is another matter. Mike Finnerty, president of Mutinex’s U.S. region, says advertisers need to make measurement part of the planning process instead of scrambling for answers after a campaign has been “dead and buried.” In an interview […]

Last updated Aug 18, 2026 by ATDb automated enrichment