Germany Antitrust Regulator Forces Changes to Apple’s App Tracking Transparency

When Apple introduced its App Tracking Transparency (ATT) framework over five years ago, forcing apps distributed on Apple technology to ask for explicit permission to use the Identifier for Advertisers (IDFA) and track user behaviour, there were a number of recurrent complaints from the advertising world. App owners have had to collect consent through Apple's Read More

Last updated Aug 17, 2026 by ATDb automated enrichment