The World Cup put creators on the broadcast. Can KSI replicate that strategy for the club he co-owns?

When Greater London soccer club Dagenham & Redbridge FC begins its campaign for the 2026-27 season, it will have a new broadcaster for its matches: Its co-owner. KSI, the English creator who was previously a member of the Sidemen, has struck a deal to stream coverage of the team known colloquially as Dag & Red. The broadcast deal is an agreement between the National League South -- the sixth tier of English soccer and Dag & Red's current level -- KSI, and DAZN. The last of those partners, which previously broadcast KSI's boxing matches, will help the creator add new dimensions to National League coverage. KSI will broadcast a handful of Dag & Red matches while bringing fans closer to the club through behind-the-scenes content and guest spots, as well as "innovative production formats and unique storytelling." Visit Tubefilter for more great stories.

Last updated Aug 15, 2026 by ATDb automated enrichment