News
20,427 articles covering the AdTech ecosystem
Built for yesterday: Why your data architecture can’t keep up with AI
Struggling to power AI with outdated systems? On Sept.2, learn how composable data architecture enables real-time decisions without a total rebuild. The post Built for yesterday: Why your data architecture can’t keep up with AI appeared first on MarTech.
Clutch Report: Small Businesses Are Moving Beyond AI Experimentation
59% of AI-using small businesses qualify as AI adoption leaders, but gaps remain in strategy, data readiness, and governance. Small businesses are moving beyond AI experimentation and building more mature ways of using the technology. New research from Clutch finds that 59% of small businesses already using AI qualify as AI adoption Leaders, based on Clutch’s […]
Google Answers Why Search Updates Aren’t Announced Right Away via @sejournal, @martinibuster
Google's John Mueller explains why updates aren't announced earlier when rankings are already bouncing around. The post Google Answers Why Search Updates Aren’t Announced Right Away appeared first on Search Engine Journal.
Publishers Are Leaving Money on the Table in Programmatic CTV
We hear plenty around the need for more transparency, and more signals to be passed through the supply chain, when it comes to CTV advertising. Often, this is framed as primarily a buy-side frustration, where advertisers and agencies don't have a clear window into what exactly it is they're buying. But Kieran Greene, founder and Read More
The AOR review has left the CMO’s office
The C-suite decision tree is rapidly expanding, to the point where marketing leaders are often not even the stakeholders leading the review.
How Costco is a marketing amplifier for upstart tea brand Saint James—and other ways it’s fueling growth
Saint James CEO Brad Neumann, a co-founder of the popular Arizona tea brand, joins the Marketer's Brief podcast.
The Variable acquires a Gen Z marketing agency—behind the move
Founded in 2017, Carson+Doyle aims to help marketers reach emerging audiences, including Gen Z and Gen Alpha.
3 top creatives made AI spots with Google—will they help ease the stigma?
Tiffany Rolfe, Jayanta Jenkins and Susan Credle discuss the spots they made with Google Flow for small businesses.
Data Giant SAS’s Deal With Liverpool FC Signals a Broader B2B Shift
The enterprise tech firm's partnership with the popular club shows how legacy business marketers borrowing from consumer playbooks
The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why
According to Horizon Media's Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers. The post The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why appeared first on AdExchanger.
Anoki AI Awarded AI Marketing Copilot of the Year for ContextIQ Platform
ContextIQ’s award-winning Copilot brings scene-level, contextual video intelligence to CTV planning and activation Anoki AI, the video AI company, announced that ContextIQ, its AI-native CTV planning platform, has been named “AI Marketing Copilot of the Year” in the 9th annual MarTech Breakthrough Awards. The recognition validates Anoki’s pioneering approach to AI, which understands what is […]
The Last SEO Budget Has Already Been Written, FancyAI Customer Data Shows
Six months of FancyAI customer data show GEO spend delivering the Google rankings SEO budgets were paying for, plus the AI recommendations they weren’t. SEO isn’t dead. It’s a byproduct. Six months of execution data from FancyAI’s first customer cohort produced a finding the company didn’t expect. In program after program, the first metric to […]
Soda Launches Memory Layer to Help Customer Facing Teams Build Better Relationships
Soda (getsoda.app), the memory layer for customer-facing teams, is challenging the assumption that CRM systems capture what matters most in customer relationships. According to the company, CRMs are effective at recording transactional data: deal stages, pricing, next steps, contract terms. What they consistently miss is the context that actually builds the relationship. I’ve sat in […]
HypeOn AI, Founded by Yash Kumar, Surpasses $1 Million in ARR
HypeOn, an AI platform for e-commerce advertising, today announced it has surpassed $1 million in annual recurring revenue (ARR). The company has not raised outside capital to date. HypeOn was founded by Yash Kumar, who previously worked in performance marketing across Europe, the United States, the United Kingdom, and India, managing paid advertising campaigns for […]
Applied Launches New Agentic Email-To-Quote Submission Channel
Powered by Cytora, Applied’s agentic AI platform for carriers enables broker emails to become carrier-ready quotes in minutes Applied Systems announced a major release of its new agentic email-to-quote solution as part of its mission to connect the digital round trip of insurance to help carriers automatically quote on email submissions from its distribution network, […]
Tribal Partners with ServiceNow to Empower Enterprise Teams to Build and Deploy Apps & Agents
Tribal launches Tribal for ServiceNow, enabling enterprise teams – not just developers – to build and personalize AI where work already happens Tribal announced their partnership with ServiceNow to launch Tribal for ServiceNow. Through this collaboration, Tribal’s AI agents now support the ServiceNow AI Platform, helping teams maintain, migrate, and enhance their ecosystems. By mapping […]
Liferay and MarketFully Partner to Deliver Culturally Fluent Digital Experiences at Global Scale
The combination of Liferay DXP and MarketFully’s Adaptive Content AI Enables Enterprises to Launch Multilingual, Culturally Adapted and Search-Optimized Experiences in Every Market from Day One Liferay, a leading provider of Digital Experience Platforms (DXPs), and MarketFully, the multilingual content platform for creating, optimizing and managing multicultural content across languages and markets, announced a technology […]
Templafy launches free document agent in Microsoft Marketplace
New conversational add-in lets users create, edit and review presentations with AI directly in PowerPoint Templafy, the agentic document generation platform, announces the launch of the Templafy Agent Add-In, a free AI agent that enables users to create, edit and review presentations without leaving PowerPoint. Available to download from Microsoft Marketplace, the add-in brings document […]
Guzu AI Expands AI Visibility Platform With Free GEO Audit, Agency Pitching Tool and MCP Access for Claude
Guzu adds a free GEO audit, agency pitching tool and Claude MCP access to help brands analyze AI visibility and turn insights into action. Guzu.ai, an AI visibility and Generative Engine Optimization (GEO) platform, has expanded its product offering with three capabilities designed to help businesses and agencies better understand, present and analyze their visibility […]
Optinify Rebuilt from Scratch, Delivering Deeper Popup Analytics for High-Growth Shopify Stores
Optinify’s rebuilt Shopify popup platform adds deeper analytics, advanced targeting, A/B testing, and revenue insights for growing ecommerce stores. Optinify, a Shopify popup app, has been rebuilt from the ground up to give ecommerce merchants greater visibility into how onsite popup campaigns perform and contribute to business results. Growing Shopify stores need more than popups. […]
Started From The Bottom, Now We’re Here
Alex Lamaro-McCrindle (with a little help from Drake) looks at bottom-up planning – why numbers mean clarity, and clarity means progress. The post Started From The Bottom, Now We’re Here appeared first on ExchangeWire.com.
Digest: Google’s New Search Console Feature; Qwen Overtakes Meta
In today’s Digest, we discuss critics arguing that Google’s new Search Console feature masks the decline in AI-driven traffic, Alibaba’s Qwen becoming the world’s most downloaded open-weight AI model, surpassing Meta and Google, and an IAB report finding that Australian [...] The post Digest: Google’s New Search Console Feature; Qwen Overtakes Meta appeared first on ExchangeWire.com.
OpenAI’s business CMO says with ChatGPT everyone’s a marketer
Colin Fleming, OpenAI’s CMO, business, says ChatGPT is enabling anyone to dabble in marketing, but argues professional judgment and strategy still belong to trained marketers.
OpenAI Is Taking Its Ad Business to 31 New European Markets
Expansion of its ads pilot comes as ad revenue climbs over 25% since the start of August.