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16,539 articles covering the AdTech ecosystem
TikTok Sets Cannes Lions Creator Lineup With Tineke Younger, Morgan Jay, Katie Fang and More (EXCLUSIVE)
TikTok is set to have a big presence at Cannes Lions later this month with a 16-strong creator lineup spanning the worlds of food, lifestyle, music, comedy, sports and beauty. TikTok creators attending the festival of creativity in the South of France include chef and author Tineke “Tini” Younger (@tinekeyounger); musician and comedian Morgan Jay […]
BBC to Cut 550 Jobs and Reduce Commissioning Spend by More Than $100 Million as Part of Savings Plan, New Director General Says
New BBC director general Matt Brittin has outlined the first phase of his savings plan for the broadcaster, which includes cutting jobs, commissioning spend and already existing programs. In a memo to staff on Wednesday, Brittin — a former Google executive who started in the post last month — announced that 550 roles would be […]
Sinclair Invests in IRCODE, a ‘Shazam for Images’ AI Vision Start-Up, and Sets Interactive TV Rollouts in Two Markets
Local TV station operator Sinclair is going to let viewers interact with its on-air programming — and ads — in a new way under a partnership with IRCODE. Sinclair has made a strategic investment in IRCODE, a computer vision and AI company that claims its system makes TV interactive and shoppable in real time. The […]
‘Overwatch’ Art Director Arnold Tsang Launches Original Manga ‘Azuki’ (EXCLUSIVE)
Azuki Labs has unveiled “Azuki,” an original manga written and illustrated by Arnold Tsang, the former character art director at Blizzard Entertainment who shaped the visual identity of “Overwatch,” the studio’s blockbuster team-based shooter game. The manga will have its world premiere at Anime Expo in Los Angeles, running July 2–5, before a public rollout […]
Studio That’s Developing ‘Skibidi Toilet’ Movie and TV Projects With Michael Bay Has Raised $25 Million in Funding
The company that has movie and TV projects in the works based on viral YouTube sensation Skibidi Toilet has just banked a roll of cash — and it’s eyeing additional capital to move forward with other digital creators’ intellectual property as well. Invisible Narratives, an entertainment company focused on helping digital creators build global franchises, […]
Disney Is Unlocking ‘The Simpsons’ for Fortnite Games Developers
D’oh! Homer, Marge, Bart and the rest of “The Simpsons” cast of characters are set to run riot in a slew of new battles across Epic Games’ Fortnite under a new pact. Disney and Epic Games announced that “The Simpsons” is joining Fortnite’s IP Partner Program, giving third-party developers the tools to create “fully authentic” […]
Variety and CNN’s Actors on Actors Season 24 Breaks Emmys Lineup Record With 178 Million Social Video Views
Variety and CNN’s “Actors on Actors” Season 24 is the franchise’s biggest Emmys lineup to date. The video series, which pairs actors in conversation with one another to discuss the top contenders of awards season, amassed an additional 80 million views from the previous season, reaching a total of 178 million views across all platforms. The […]
Agentic AI is rewriting the rules of value and monetization in commerce media
Koddi’s new data shows a market already in motion and provides clues about who stands to win.
Why data accuracy matters more than data scale amid the rise of AI
In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian MacPherson.
The Macallan latches on to Gen Z’s zeal for special occasion splurges
The campaign, which features actor James Marsden, comes as ultra-premium whiskey continues to outperform the struggling spirits industry overall.
Coach unites celebrities, Gen Z storytelling under new brand platform
Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship.
How the World Cup fuels US soccer leagues and their brand partners
The CMOs at Major League Soccer and the National Women's Soccer League explain how they’re marketing around the tournament.
Hinge’s chief marketer on why community is more than a marketing channel
Chief Marketing and Communications Officer Tamika Young explains why the dating app has donated millions to grassroots social groups.
P&G’s latest branded microdrama is built on Albertsons retail media data
The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts shopper insights first.
Aleve tackles home improvement pain with social content and DIY stars
“Fixer to Fabulous” hosts Jenny and Dave Marrs star in a social media campaign from the Bayer pain relief brand.
Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO via @sejournal, @rollerblader
Rising impressions with falling traffic often stems from SERP changes, AI features, irrelevant rankings, or new content indexing. The post Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO appeared first on Search Engine Journal.
Google Says Markdown For AI SEO Strips Away The Parts That Matter via @sejournal, @martinibuster
Google says that markdown solves one problem while potentially creating others for search visibility. The post Google Says Markdown For AI SEO Strips Away The Parts That Matter appeared first on Search Engine Journal.
Schema, LLMs & The Low Bar For ‘Evidence’ In GEO
Should you use schema for AI search visibility? Yes, but not for the reasons most consultants are selling. A breakdown of what the evidence supports. The post Schema, LLMs & The Low Bar For ‘Evidence’ In GEO appeared first on Search Engine Journal.
Agentic Commerce For Small Merchants: Which Protocol Spec Actually Matters For Your Website via @sejournal, @slobodanmanic
If you sell on a major SMB platform, agentic commerce is already being implemented. Here's what to confirm in your admin before the traffic arrives. The post Agentic Commerce For Small Merchants: Which Protocol Spec Actually Matters For Your Website appeared first on Search Engine Journal.
TikTok Shows 3x More AI Slop Than YouTube, Report Finds via @sejournal, @MattGSouthern
In a fresh-account test, Kapwing found 59% of TikTok For You videos were AI slop, roughly three times the rate on YouTube. The post TikTok Shows 3x More AI Slop Than YouTube, Report Finds appeared first on Search Engine Journal.
Bing Rolls Out AI Citation Share In Webmaster Tools via @sejournal, @MattGSouthern
Microsoft is beginning to roll out Citation Share, Intents, Topics, and Compare in the Bing Webmaster Tools AI Performance dashboard preview. The post Bing Rolls Out AI Citation Share In Webmaster Tools appeared first on Search Engine Journal.
Google Must Give Notice Before Significant Ranking Changes via @sejournal, @MattGSouthern
The UK's CMA introduced two new conduct requirements for Google Search, covering fair ranking of organic results including AI Overviews, and search data portability. The post Google Must Give Notice Before Significant Ranking Changes appeared first on Search Engine Journal.
Production company Eleanor and its creative studio Della hire Dionne Archibald in dual role
Archibald will become head of brand partnerships and executive producer.
Best Cannes venues for small agencies to network, dine and learn
Ad Age put together this interactive guide to help Small Agency Network members plan their Cannes Lions trips.