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20,427 articles covering the AdTech ecosystem
OpenAI’s ads business hits Europe at the six month mark
OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24.
Your Team Is Working Faster With AI, But Are They Really Getting Better Results?
A lot of marketing leaders are wondering whether AI is really bringing incremental value to their business. Teams are moving faster than ever. Campaign briefs, social copy, first-pass creative and competitive research can now be produced in a fraction of the time it used to take. Yet it’s not clear if the work is actually […] The post Your Team Is Working Faster With AI, But Are They Really Getting Better Results? appeared first on AdExchanger.
DiVine, Vine’s spiritual successor, won’t rule out ads
The app has a strict 'no AI content' rule, and company isn't ruling out advertising.
‘Waste in the system’: Why Georgia-Pacific is holding out on buying agents
According to its senior director of digital media Paras Shah it’s less that the tech isn’t ready and more that online advertising isn’t.
As AI automates everything, The Atlantic is building games by hand
The Atlantic is bucking the AI automation trend with a new trivia game handcrafted by “Jeopardy!” champion and senior editor Drew Goins.
Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets
This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.
Demand For Dead Data; ChatGPT’s Miraculous, Disappearing Advertisers
Fire Sale Firestarters One surprise beneficiary of the Spirit Airlines bankruptcy debacle: Google. Google spent $10 million to acquire “a trove of deidentified business data, software code and operations records” from the now-defunct airline, Bloomberg Law reports. The data stockpile Google bought for a song includes 100 million emails, 500 million Microsoft Teams chats and […] The post Demand For Dead Data; ChatGPT’s Miraculous, Disappearing Advertisers appeared first on AdExchanger.
Felicia Day, Wil Wheaton on New Tabletop Gaming Show ‘Conludo,’ How ‘The Guild’ Reunion Movie Will Be Impacted by a Denied California Tax Credit
Reunions all around for Felicia Day these days: Amid a massive fundraiser for a movie reunion of her series “The Guild,” Day is reteaming with longtime friend and collaborator Wil Wheaton for a new kind of board game TV series. Launching as fan-unlocked content tied to “The Guild: Ren Faire’d” movie’s ongoing Kickstarter campaign (which […]
Albertsons taps former Fresh Market exec as marketing chief
Emily Turner has joined the supermarket chain after serving in a similar role at the specialty grocer.
Clive Barker Announces Kickstarter-Exclusive Anthology Book Series ‘Library of the Dead’ (EXCLUSIVE)
Horror master Clive Barker is set to release the new “Library of the Dead” anthology project Aug. 18 exclusively on Kickstarter. The three-book horror anthology consists of three books: “Fear Eternal,” “Pyres of Bedlam” and “Dark Descents.” The project is collectively a spiritual successor to Barker’s “Books of Blood.” “Library of the Dead” brings together […]
Laci Mosley’s ‘Scam Goddess’ Comedy Podcast Launches Video Episodes on YouTube, Joins Will Ferrell’s Big Money Players Network at iHeart
“Scam Goddess,” comedy podcast in which Laci Mosley and friends feast on crazy stories about frauds past and present, is now coming at you in video. “Scam Goddess” has joined iHeartMedia and Will Ferrell’s Big Money Players comedy podcast network — and the show has expanded into video, with a new YouTube channel where fans […]
How Google AIOs Use Facebook, Instagram & TikTok From 300 Million US Searches
Facebook, Instagram, and TikTok earn AI citations for different queries, rewarding precise answers over large audiences. The post How Google AIOs Use Facebook, Instagram & TikTok From 300 Million US Searches appeared first on Search Engine Journal.
Dolmio brings back its puppets for 40th anniversary campaign
The work was created by T&P.
Coca-Cola invites fans to 'taste every second' in Premier League campaign
The drinks giant’s new two-minute ad was created by VML.
D&AD report calls on industry to teach junior talent ‘human judgement’ in wake of AI
D&AD’s AI & Creativity Report 2026: The Cost of the Shortcut found that entry-level roles are disappearing, impacting junior talent’s opportunity to learn about taste and craft.
McLaren partners Central Saint Martins for race-inspired fashion show
The fashion show will debut on 16 September at the McLaren Technology Centre.
Peroni appoints Havas to its global creative account
McCann Worldgroup, led by McCann London, was the incumbent.
Friends of Animals appoints agency for anti-feather campaign
The goal is for the work to spark a conversation around the use of feathers in fashion.
Entries Open for ADWEEK Tech Challengers to Watch 2027
Entries are now open for ADWEEK Tech Challengers to Watch. This new award will feature rising tech companies breaking in through the top brands and agencies around the world. This […]
ABC Sues the FCC, Claiming It’s Being Targeted Because of Its Reporting and Programming
This lawsuit comes after an FCC order requiring ABC-owned and operated television stations to file early broadcast license renewals.
Croud’s Kyle Christie: TV’s Awareness Role Grows as AI Shrinks the Ad-Supported Shopping Journey
CANNES, France — Artificial intelligence has been not-so-quietly reshaping all business activities and that includes the way television advertising is created, bought, sold, and measured. Discovery is one of the areas most impacted within the context of TV campaigns. But as AI introduces new challenges, these tools also offer solutions. “People are avoiding search more […]
Measure What Actually Matters to Your Brand: Mutinex’s Mike Finnerty
CANNES, France – Marketing measurement has become very good at producing numbers. Whether those numbers explain what happened is another matter. Mike Finnerty, president of Mutinex’s U.S. region, says advertisers need to make measurement part of the planning process instead of scrambling for answers after a campaign has been “dead and buried.” In an interview […]
For Brands in an Agentic AI World, It’s Time to Choose a Role
CANNES, France – Agentic AI is collapsing what remains of the purchase funnel, and brands that haven’t decided what part they want to play risk being written out of the script entirely. That’s the core argument from Karin Timpone, veteran CMO of the MLB and Marriott. For her, the question isn’t whether AI will mediate […]
‘The Sims 4’ Sets In-Game Crossover With ‘Clueless’ and ‘Mean Girls’ (Gaming News Roundup)
Get in, losers! It’s time to take your Sim shopping. “The Sims 4” is getting two new for-purchase fashion kits for “Mean Girls” and “Clueless,” upgrading players’ online closets with ‘90s and early 2000s looks. Starting Aug. 27, the Mean Girls Capsule will bring a fetch array of miniskirts and matching sweaters and velour track […]