News
11,389 articles covering the AdTech ecosystem
2X Taps Drew Murphy as Chief Financial and Operating Officer Amid Rapid Growth and Recent Acquisitions
Seasoned, Philly-based executive joins leadership team to help scale 2X’s integrated GTM engine 2X, a subscription-based go-to-market services partner for B2B organizations, today announced the appointment of Drew Murphy as Chief Financial and Operating Officer. Based at the company’s U.S. headquarters in Greater Philadelphia, Murphy will lead 2X’s newly established finance and operations function and brings an […]
Snap Axing 1,000 Staffers, 16% of Headcount; CEO Evan Spiegel Cites AI as Helping Boost Efficiency for Smaller Teams
Snap, parent company of Snapchat, is making a massive workforce reduction — eliminating 1,000 jobs, representing 16% of its current employees, in a move to accelerate net profitability. In addition, the company is closing 300 open roles. Evan Spiegel, co-founder and CEO of Snap, said in a memo to employees that the management team believes […]
Why Your Search Data Doesn’t Agree (And What To Do About It) via @sejournal, @coreydmorris
Attribution gaps, platform silos, privacy changes: Conflicting data is only getting worse. Here's how to lead with clarity when the numbers don't match. The post Why Your Search Data Doesn’t Agree (And What To Do About It) appeared first on Search Engine Journal.
Mr Porky picks lead creative and media agency
Appointment follows two-way competitive pitch.
We shouldn’t just embrace creative destruction, we should create it
As an industry we need to fundamentally rethink what we’re offering client and consumers.
“Big ideas, flawlessly executed”: why creative agencies are doubling down on design
With numerous creative agencies hiring design chiefs, Campaign looks into why these roles are becoming more essential within an agency’s arsenal.
Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership
Bauer Media, the UK’s number one publisher and digital commercial audio broadcaster, has partnered with Experian, the global data and technology company, to supercharge audience targeting for advertisers. The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into [...] The post Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership appeared first on ExchangeWire.com.
StackAdapt Launches Industry First Live Events Campaign Workflow for CTV
StackAdapt, the leading AI advertising and orchestration platform, announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV campaigns during live sports moments. The new workflow introduces a centralised planning hub, a [...] The post StackAdapt Launches Industry First Live Events Campaign Workflow for CTV appeared first on ExchangeWire.com.
EXCLUSIVE: Viant Will Buy TVision for $40M
Viant, a public adtech company whose tech helps brands buy ads online and on streaming, has agreed to acquire TVision.
3 AI shifts reshaping market research
AI is gaining memory, security and self-validation capabilities, turning fragmented research into faster, more connected insight generation. The post 3 AI shifts reshaping market research appeared first on MarTech.
3 steps to guarantee multishoring success
Prepare your systems for multishore scale with three audits covering workflows, technology and stakeholder alignment. The post 3 steps to guarantee multishoring success appeared first on MarTech.
LocaliQ ANZ Launches AI Voice Agent to Help Businesses Capture and Convert Every Call
LocaliQ ANZ, the digital marketing Solutions business of USA Co., announced the launch of its next-generation AI Voice Agent, a powerful new addition to Dash by LocaliQ, an AI-powered lead management platform designed to help businesses capture, manage and convert enquiries in real time. Building on the success of Dash’s capabilities, the new AI Voice Agent introduces […]
Google Just Made It Easy For SEOs To Kick Out Spammy Sites via @sejournal, @martinibuster
Google just handed SEOs a new way to hit spammy sites with manual actions and get them deindexed from search results. The post Google Just Made It Easy For SEOs To Kick Out Spammy Sites appeared first on Search Engine Journal.
Havas grows 2.5% in Q1 as acquisitions make initial impact
Results show impact of multiple acquisitions, including Bearded Kitten in the UK.
Pinterest turns to real life amid social media backlash
First campaign under new CMO Claudine Cheever was created in-house by Pinterest’s House of Creative.
Vax selects the7stars following six-agency pitch
Account was worth £37m in 2025 according to COMvergence.
Rob Gold named EMEA leader at B2B marketing company Trilliad
Gold was formerly president at Dentsu’s B2B division.
Malaysia Airlines appoints global digital creative agency
The global marketing remit spans 20 countries, including the UK.
44% of Web Inventory Fails Quality Standards, Picnic Finds
44.4% of domains now fall below accepted quality thresholds, according to Picnic’s Inventory Quality Report 2026, highlighting a growing gap between the scale of digital supply and the value it delivers. Based on analysis of more than 120,000 domains, the report [...] The post 44% of Web Inventory Fails Quality Standards, Picnic Finds appeared first on ExchangeWire.com.
Ad Tech’s Bielefeld Problem: What If None of It Is Real?
In her latest column, Shirley Marschall looks at a decades-old conspiracy theory, and what it has in common with ad tech's 'frictionless' promise... The post Ad Tech’s Bielefeld Problem: What If None of It Is Real? appeared first on ExchangeWire.com.
What the arrival of agentic AI means for upfront negotiations
Media buyers are prodding publishers to understand how agentic AI systems will interact.
How David’s Bridal is applying AI to wedding planning and dress shopping
Lisa Horton, chief creative and communications officer at David’s Bridal, joins the Marketer's Brief podcast to discuss how the bridal retailer has leaned into AI
Former Airbnb and 72andSunny Execs Team Up to Bridge the Brand-Business Divide
Launched by Musa Tariq and Tim Jones, Science x Story consults CMOs on everything from agency selection to positioning
Glitter AI Turns Screen Recordings Into SOPs Automatically, Used by 11,000+ Teams
AI-powered platform converts screen recordings and voice narration into publish-ready SOPs and training guides for operations teams. Glitter AI (www.glitter.io), an AI-powered documentation and SOP creation platform, announced continued growth as more than 11,000 teams worldwide now use the platform to create standard operating procedures, training guides, and process documentation without manual writing. Every company has […]