Soda Launches Memory Layer to Help Customer Facing Teams Build Better Relationships

Soda (getsoda.app), the memory layer for customer-facing teams, is challenging the assumption that CRM systems capture what matters most in customer relationships. According to the company, CRMs are effective at recording transactional data: deal stages, pricing, next steps, contract terms. What they consistently miss is the context that actually builds the relationship. I’ve sat in […]

Last updated Aug 19, 2026 by ATDb automated enrichment