Publishers Are Leaving Money on the Table in Programmatic CTV

We hear plenty around the need for more transparency, and more signals to be passed through the supply chain, when it comes to CTV advertising. Often, this is framed as primarily a buy-side frustration, where advertisers and agencies don't have a clear window into what exactly it is they're buying. But Kieran Greene, founder and Read More

Last updated Aug 23, 2026 by the ATDb Editorial Team