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20,427 articles covering the AdTech ecosystem
How to win peak season before it peaks
StackAdapt’s new 2026 Peak Commerce Guide provides insights into the market shifts, evolving behaviors and digital strategies shaping the 2026 holiday season.
Google gives political email a lane around spam filters
New program shows how Gmail is using sender verification and recipient feedback to decide who gets preferential inbox treatment. The post Google gives political email a lane around spam filters appeared first on MarTech.
Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy
Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August The post Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy appeared first on AdExchanger.
Hook, AI-Powered Music Remixing App, Strikes UMG Deal as It Takes Social-Forward Approach to Fan-Created Remixes (EXCLUSIVE)
In an era where AI music generation has ruptured the music industry, a social-forward music remixing app is aiming to stand out among the rest — with the help of one of the major labels. Hook, an AI-powered app where fans can create minute-long clips that remixes or mashes up a licensed artist’s track to share […]
IAB revisits AI disclosure in ads as legal requirements multiply
With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry baseline, but implementation remains murky.
Screencore Launches a New SSP to Advance Transparent Publisher Monetisation
Screencore, a global programmatic technology company, today (19th August, 2026) announced the launch of its new supply-side platform (SSP), expanding its programmatic ecosystem with a solution designed to help publishers maximise inventory value through transparent auctions, premium demand access, and [...] The post Screencore Launches a New SSP to Advance Transparent Publisher Monetisation appeared first on ExchangeWire.com.
Wrango Finds 32% More HCPs with Supply-Side Targeting via OpenXSelectTM
Wrango, the healthcare marketing platform purpose-built for verified healthcare provider (HCP) activation and clinical measurement, and OpenX, The Intelligent SSP™, today (19th August, 2026) released results from a controlled test across specialty pharma campaigns that shows supply-side targeting — not [...] The post Wrango Finds 32% More HCPs with Supply-Side Targeting via OpenXSelectTM appeared first on ExchangeWire.com.
Target’s Profits Double as Roundel, Same-Day Delivery Power a Growth Streak
The retailer’s ad business grew 28.6% year-over-year, while a $994 million tariff refund helped push earnings per share above $4.
Turn scattered AI wins into an organizational advantage
Useful AI practices often get trapped in personal docs and Slack threads. Here's how to spread them across the organization. The post Turn scattered AI wins into an organizational advantage appeared first on MarTech.
Getting your brand ready for AI agent discovery
Being included in an AI answer isn't the same as being chosen. Here's what determines the difference. The post Getting your brand ready for AI agent discovery appeared first on MarTech.
Indochino plots small-format showroom expansion
The DTC apparel retailer will open 10 locations in 2027, its “largest investment in standalone retail in years.”
Target scores major sales growth in beauty, hardlines merchandise
The mass retailer saw lower sales increases in apparel and home, where executives said more improvement was needed.
Chipotle broadens Gen Alpha marketing with Salish Matter collab
A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator order to its Kid’s Meal.
Google Answers Why Spam Updates Need To Happen via @sejournal, @martinibuster
Why does Google have spam updates every once in a while? Google’s John Mueller answers that question and explains the reason why Google doesn’t just get rid of spam on a regular basis with existing algorithms. Spam Algorithms And Updates There are many kinds of search spam, and Google’s systems handle them with different algorithms. They have something called SpamBrain that’s an AI for figuring out what pages are spam. There are quality factors that weed out spammy sites, and there are link algorithms that can identify inauthentic link activities. Why Does Google Have Spam Updates? So why does Google […] The post Google Answers Why Spam Updates Need To Happen appeared first on Search Engine Journal.
How To Track Google AI Mode Traffic In Search Console via @sejournal, @suganthan
Search Console hides AI Mode query data by default. This breakdown compares four extraction methods, including a free ML-powered tool. The post How To Track Google AI Mode Traffic In Search Console appeared first on Search Engine Journal.
‘A headache to enforce’: What does adland think of Andy Burnham’s subscription crackdown?
Marketers weigh in on whether the Prime Minister's crackdown on subscription traps and fake discounts will be effective, or even enforceable.
The lawsuits that could force Meta to redesign Facebook and Instagram
From a 29-state action to individual and school-district claims, lawsuits target Instagram and Facebook to change its apps and algorithms.
Group set to win Cancer Research UK's integrated media, creative and digital
Integrated remit won by group following competitive pitch.
Reach surpasses 50,000 paid subscribers
Milestone comes as publisher pursues original content over volume.
Formation Games and Jeff Stelling challenge football fans to run a club
Ace of Hearts created the campaign.
Special London hires Camille Yin as creative director, design
Creative team Rory Sheppard and Aengus Ryan also join the agency.
Euro 2028: The clock’s already ticking towards the brand opportunity of the decade
After recent Fifa controversies, Uefa Euro 2028 promises to be a fan-first showstopper… and for brands, there is no time to waste.
Twitter Architects Reboot Vine With AI Content Banned
As millennials await the recently threatened relaunch of Myspace, tomorrow sees the launch of a new social media service that looks (and sounds) like another defunct social platform. Divine is a video-sharing app where users can post six-second loops, essentially making it a revamp of Vine, which shuttered in 2017. Though it has no affiliation Read More
Right Guard casts rival deodorants as ‘Wrong Guard’ in new ads
Party Land’s first campaign for the antiperspirant brand uses its name to draw a simple line against competitors.