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16,539 articles covering the AdTech ecosystem
What customers tell friends that marketers miss
The strongest marketing messages address the frustrations and motivations customers rarely share directly. Here's how AI can help uncover them. The post What customers tell friends that marketers miss appeared first on MarTech.
How to sustain creative testing without adding headcount
Build a repeatable system for creative experimentation using pre-vetted freelancers, modular briefs, and automated workflows. The post How to sustain creative testing without adding headcount appeared first on MarTech.
Magnite Adds A Data-Quality Layer To Its CTV Inventory
Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops. The post Magnite Adds A Data-Quality Layer To Its CTV Inventory appeared first on AdExchanger.
GAM Launches A Chatbot For Troubleshooting Ad Campaigns
Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currently beta testing the new customer service chatbot, called Ask Ad Manager, with select publishers, the company announced Thursday. The tool will gradually […] The post GAM Launches A Chatbot For Troubleshooting Ad Campaigns appeared first on AdExchanger.
Political Ads Need Better Neighbors, Not Just More Impressions: Channel Factory’s Nate Turner
Political campaigns spend millions chasing voters across YouTube, streaming TV and the open web. They obsess over reach, frequency and CPMs. They track polls with the intensity of day traders watching Nvidia. But according to Nate Turner, head of political and advocacy at Channel Factory, many campaigns are overlooking a surprisingly basic question: Did the […]
From Retail to Reality: Uber’s Argyilan on the Rise of Commerce Media
The advertising industry loves a good origin story, and few executives can claim to have been present at the creation of an entire media category. Fewer still have helped shape the standards that govern it. One such executive helped birth retail media at Target, scaled it at Albertsons, and now finds herself expanding the definition […]
Hispanic Audiences Are Too Big to Ignore and Too Often Missed: TelevisaUnivision’s Cara Lewis
Marketers spend endless hours debating audience targeting, measurement and attribution. According to Cara Lewis, evp and U.S. head of agency at TelevisaUnivision, many of them may be missing half the room while doing it. Speaking with Beet.TV contributor David Kaplan, Lewis argued that many third-party measurement providers significantly undercount Hispanic audiences, creating a blind spot […]
Sprouts confirms New England debut set for 2028
The grocer plans to open 30 to 40 stores in the region. In the near term, it's debuting locations in cities like Savannah, Georgia, and Tallahassee, Florida.
Vallarta names new chief of stores
The grocer promoted 35-year company veteran Jose Manuel to the C-suite role.
Meet the automated cart builder used by Kroger and Wegmans
The grocers both offer conversational shopping assistants using agentic technology provided by AI startup Cooklist.
Harris Teeter promotes ‘treasure hunt’ shopping with new initiative
The grocer’s “Aisle Adventure” campaign taps social media influencers and original content to encourage shoppers to discover new products.
Whole Foods’ objections to union dismissed by NLRB
The federal agency rejected the specialty grocer’s pushback to its Philadelphia employees’ vote to unionize.
Lidl US prepares to roll out new loyalty program
The Lidl Plus rewards program will allow shoppers to earn points redeemable for free products, access personalized coupons and trigger “member exclusive” pricing at checkout.
The Trade Desk Helps Brands Activate High-Intent Commerce and Travel Signals Throughout the Consumer Journey
Integrations with leading travel, hospitality, and commerce media platforms help advertisers unify campaign activation, measurement, and optimization across the open internet The Trade Desk, a leading global advertising technology company, announced the continued expansion of its commerce media ecosystem through a growing network of integrations with leading travel media, hospitality, mobility, and online travel agency […]
Yext Opens Full Platform for Trusted Agentic Marketing Execution
Brand-verified facts, local competitive intelligence across 12 million locations, and agentic marketing execution are now accessible via MCP, API, desktop, and mobile Yext, Inc. , the enterprise agentic marketing platform, announced that its full platform is now open for enterprise AI workflows – making verified brand data, Scout competitive intelligence, and agentic marketing execution capabilities […]
Smartly and Roku Bring Social Performance Playbook to the Biggest Screen at Home
New partnership enables advertisers to extend social strategies to CTV, seamlessly and at scale Smartly, the leading AI-powered advertising technology platform, announced a new partnership with Roku, Inc., the #1 TV streaming platform in the U.S., Canada, and Mexico, to bring the speed, precision, and measurability of social advertising to CTV, giving marketers a faster, […]
LiveRamp Launches Agentic Partner Program to Fast-Track Agentic Deployments for Customers
LiveRamp Agent Builders (LAB) program will supercharge library of purpose-built agents for marketers LiveRamp , the leader in data collaboration, announced LiveRamp Agent Builders (LAB), a new program to bring more partner-built agents into its network and accelerate marketers’ ability to transform planning, measurement, activation, and data transformation with AI. During LAB’s pilot period, brands […]
Less Traffic, Better Leads: Is Google Fixing B2B Marketing?
B2B traffic is down but pipeline quality is up. Learn 5 steps to get cited by AI & reach buyers who arrive ready to convert. The post Less Traffic, Better Leads: Is Google Fixing B2B Marketing? appeared first on Search Engine Journal.
Allwyn picks Forsman & Bodenfors for global creative account
VCCP continues to hold UK creative account.
Why Ad Tech Should Be at the Heart of the Creative Industries Agenda
The government’s createch strategy puts the creative industries as a pillar of economic growth. Ad tech should be considered a core part of that… The post Why Ad Tech Should Be at the Heart of the Creative Industries Agenda appeared first on ExchangeWire.com.
Digest: Alipay Unveils AI Agent Overhaul; Hyundai Tests Containerised Ad Tech
In today’s Digest, we cover Ant Group transforming Alipay into an AI-powered platform, Hyundai testing containerised ad tech, and Coupang being hit with a record fine over a massive data breach. The post Digest: Alipay Unveils AI Agent Overhaul; Hyundai Tests Containerised Ad Tech appeared first on ExchangeWire.com.
Media Briefing: The new World Cup SEO playbook: What’s in and what’s out
The World Cup is no longer a guaranteed search traffic bonanza, pushing publishers to rethink SEO and audience strategies.
Yahoo DSP is launching an ‘agent network’
Yahoo positioning itself as an alternative to the industry’s emerging black boxes as part of a 23-partner network.
How USA Today Co. is trying to beat AI Overviews on World Cup news
USA Today Co. is using AI tools to beat AI Overviews in the race for World Cup search traffic around breaking news.