News

Walmart to modernize Great Value private label design

The consumer product assortment was launched 30-plus years ago, and its packaging has been the same for a decade.

Mirakulo and INVIDI Technologies Announce Strategic Global Partnership to Advance Addressable Advertising Across Broadcast Platforms

Mirakulo, a leader in next-generation digital TV software, and INVIDI Technologies, a global pioneer in targeted, addressable advertising solutions, announced a strategic cooperation to deliver joint advertising solutions across multiple markets, focusing initially on the Americas, Japan and Southeast Asia. Mirakulo and INVIDI Technologies announce a strategic cooperation to deliver joint advertising solutions across multiple […]

Fathom Unveils Major Platform Update, Adding Bot-Free Capture, Account-Wide Meeting Insights, and Widely Expanded LLM Integrations

Meeting capture platform becomes the most flexible on the market with new features, including in-person call capture, increased customizability, and integrations with Claude and ChatGPT Fathom, the AI meeting partner that helps teams capture, search, and act on what happens in meetings, announced a set of updates that expand the platform to give more choice […]

Adobe Ushers in a New Era of Creativity with New Creative Agent and Generative AI Innovations in Adobe Firefly

New Firefly AI Assistant, powered by Adobe’s creative agent, enables creators to direct outcomes in their own words as the assistant orchestrates and executes complex, multi-step workflows across Adobe’s Creative Cloud apps and generative AI models in a single conversational interface Adobe Firefly expands AI video and image editing with studio-quality audio, advanced color controls […]

Viant Announces Agreement to Acquire TVision Strengthening Its AI-Powered Programmatic Platform

Delivering Advertisers an Unbiased View of the TV Landscape and a Clearer Path to Results Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence for TV. “With TVision, […]

AI Adoption Surges — But Quality Is Slipping, New Applause Report Finds

Hallucinations rise, AI autonomy increases and traditional QA struggles to keep pace Applause, the global leader in managed software testing services and digital quality, released its fourth annual State of Digital Quality in Testing AI report, revealing that while AI adoption is accelerating across enterprise and consumer markets, the quality of those experiences is not keeping […]

ZINFI Launches Industry’s First Comprehensive Directory of Partner Technology Companies and Ecosystem Consulting Experts on ZINFI.AI

New Searchable Directory on ZINFI.AI Gives Channel Management and Partner Ecosystem Management Leaders a Single, Curated Resource to Evaluate 250+ Partner Technology Vendors and 100+ Top Consulting Firms Across the Complete Partner Lifecycle. ZINFI Technologies, Inc., the #1 user and analyst rated channel management and partner ecosystem management platform for technology and manufacturing companies and […]

Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement

The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S. Locality becomes the first broadcast sales organization to implement Nielsen’s MDE offering at scale. Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, and Nielsen, a global leader in audience measurement and […]

Shutterstock Expands Commercial-Ready GenAI Solutions with AI Video Generator

An integrated creative system where premium content and AI converge to deliver high-quality, licensable outputs Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions, announced the launch of its AI Video Generator, which brings together leading text- and image-to-video models in one unified solution. By combining powerful video generation models with one […]

Why Dr. Squatch’s first major deodorant campaign stars Megan Fox

The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”

Adidas reviews £377m global media account

WPP Media’s EssenceMediacom is the incumbent.

Watch the newest commercials from Chase, Skittles, Chewy and more

Skittles hypes Skittles Gummies Fuego.

WNBA Season 30: Raising Goats - 30s

Jell-OMeter in the shadow box - 30s

Legora - Collaborate Seamlessly - 57s

Legora - Draft Precisely - 1m21s

Legora - Review Confidently - 1m23s

Legora - Law Just Got More Attractive - 1m49s

3 Golden Insights From NBC Sports’ Social Strategy During the Milan Winter Olympics

Justin Karp, vp of social media at NBC Sports, explained the company's game plan for the Olympics at Social Media Week.

FTC Orders WPP, Publicis, and Dentsu to Stop Alleged Brand Safety Collusion

WPP, Publicis, and Dentsu agree to halt coordinated ad restrictions tied to political viewpoints after regulators say industry standards fueled a de facto boycott of conservative media.

Megan Fox Puts Men Through Deodorant School for Dr. Squatch

Dr. Squatch enlists actress and model Megan Fox to remind men there are healthier choices when it comes to deodorant.

Save A Lot revamps its value-focused Hispanic private label offerings

The discounter consolidated the assortment and is adding new products under its new La Tierra de Sabores label.

Inside Giant Food’s strategy for linking healthy eating with affordability

The Mid-Atlantic supermarket chain’s team of nutritionists produces weekly podcasts that offer advice on how to create healthy meals using items the grocer has on sale.

Are retailers ready for what the weight-loss boom requires?

The era of GLP-1 and similar drugs goes beyond consumers refreshing their closets, and merchants are going to need a new mindset.