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20,412 articles covering the AdTech ecosystem
Top 5 Branded Videos of the Week: MrBeast and the Mouse
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
YouTube’s now counting public views from the “first frame,” hoping inflated numbers will help creators negotiate brand deals
YouTube now counts a “view” the instant someone clicks on a video. They don’t have to watch 30 seconds. Or five seconds. Or one second. It doesn’t matter if they misclicked or autoplayed and X out immediately. If the video loads, that’s a view. YouTube already used this measurement method for Shorts, bringing itself in […] Visit Tubefilter for more great stories.
They belong in a museum: Australia is putting ten well-known creators into its national archive
As Australia limits teen access to major social media feeds, it is simultaneously preserving a handful of channels that have thrived on those platforms. Australia's National Film and Sound Archive (NFSA) has teamed up with YouTube to enshrine ten creators, whose work will be preserved due to its cultural significance. The featured creators are a diverse bunch There are some entrants who are primarily known for a handful of viral videos, like mathematician Eddie Woo, and others who have experimented with many different content categories, like Wengie. There are favorites from YouTube's past (Natalie Tran) and stars of its contemporary era (The Amazing Digital Circus creators GLITCH). Visit Tubefilter for more great stories.
The founders of Kick are in the Club as their new platform comes out of beta
After co-founding the virtual casino Stake.com in 2017, Australian entrepreneurs Bijan Tehrani and Ed Craven set their sights on live streaming with the launch of Kick. Now, Tehrani and Craven are diving deeper into the creator world by announcing the official launch of their new platform: Club. Club, true to its name, is a home for superfan communities centered around individual creators. Creators can use the platform to launch spaces that unite multiple revenue streams. Subscriptions, tipping, paywalled content, and an in-app currency called Club Cash are all part of the monetization equation. The idea is to consolidate all those resources so that creators can operate with nimble efficiency in close proximity to their biggest fans. Visit Tubefilter for more great stories.
Under pressure from Hollywood, TikTok agrees to “maintain strong guardrails” for AI content
On TikTok, AI Tom Cruise's days may be numbered. The app's parent company, ByteDance, has announced that it has reached a "Memorandum of Understanding" with the Motion Picture Association. After drawing the MPA's ire due to the widespread proliferation of AI deepfakes on TikTok, ByteDance has agreed to "maintain strong guardrails" that are designed to protect the intellectual property associated with Hollywood's biggest stars and franchises. Visit Tubefilter for more great stories.
Lowe’s cuts outlook as DIY spending remains pressured
Growth in Pro, home services and online sales helped the home improvement retailer eke out a 0.2% comp increase.
Some U.S. Army Members Are Being Offered Four Days Off to Play ‘GTA 6’ if They Reenlist for at Least Two Years
“Grand Theft Auto 6,” indisputably this year’s most anticipated video game, is now serving as a tool for at least one U.S. Army unit to encourage soldiers to reup their military service commitment. The U.S. Army’s 3rd Infantry Division based at Fort Stewart, Georgia, is offering some active-duty soldiers a four-day pass to play “GTA […]
InMotion Hosting Launches Tiered Agency Partner Program via @sejournal, @inmotionhosting
InMotion Hosting launches a tiered Agency Partner Program helping digital agencies earn recurring revenue, access client leads, receive hosting discounts, and simplify account management. The post InMotion Hosting Launches Tiered Agency Partner Program appeared first on Search Engine Journal.
Watch the newest commercials from Estée Lauder, America’s Best, Kalshi and more
Hailee Steinfeld helps Estée Lauder promote its new fragrance, Glimmer.
‘We Can’t Sell It Fast Enough’: Amazon Gets Creative Amid Growing Women’s Sports Demand
Amazon Ads head of live sports partnerships reveals the company is getting creative to get brands in the game.
Target’s turnaround gains steam as grocery sales power ahead
The retailer saw a 7.2% year-over-year increase in food and beverage sales during the second quarter, helping to fuel single-digit advances in net and identical-store sales.
Nike is quietly closing its localized neighborhood stores
More than a dozen Nike Live locations, which were eventually rebranded as Nike Well Collective, have shuttered across the country.
Ted by Ted Baker debuts at Macy’s
The Authentic-owned brand is available at the retailer’s U.S. locations and online and offers a more relaxed silhouette than the main collection, which is carried at Bloomingdale’s.
Walmart equipping a store with Symbotic fulfillment system
The SymMicro system is expected to “come to life” in about six months, advancing the retailer's efforts to accelerate in-store pickup and delivery operations.
Kohl’s navigates choppy back-to-school season with another round of deals
The department store, which is leaning on value to woo back customers, just a few weeks ago priced thousands of school supplies under $25.
UiPath Introduces UiPath Maestro Flow, Delivering Developer-First Orchestration for Coding Agents
New orchestration capability lets builders use any coding agent to build, run, and govern complete business processes—no rewrite required to ship UiPath, Inc., a global leader in business orchestration and automation, announced UiPath Maestro™ Flow, a developer-first orchestration canvas combining the speed of modern, AI-native development with enterprise-grade durability and governance. Using Maestro Flow, builders […]
DomoAI Launches Seedance 2.5 and MiniMax H3 in Omni Reference for Long-Form Character Storytelling and Music Video Creation
DomoAI launched Seedance 2.5 and MiniMax H3 in Omni Reference, giving creators two ways to build longer projects around the same character: scene-by-scene storytelling and music-led performance. Seedance 2.5 is aimed at a problem familiar to anyone making an animated series or motion comic. A character may look right in one shot, then change face, […]
Dun & Bradstreet Powers the Agentic Shift by Deploying Snowflake Cortex Agents on Its Marketplace Data Listings
Dun & Bradstreet is expanding its solution portfolio on Snowflake Marketplace by launching Cortex Agents on its data listings, enabling customers to explore and activate D&B’s business intelligence through conversational AI. Data consumption is becoming agentic, and Dun & Bradstreet is among the first major data providers to bring that shift to Snowflake Marketplace. By […]
Rep Data Integrates Sample Sourcing into Its Research Platform, Connecting Study Design, Audience Selection and Fielding
Research Desk is now built directly into SightX, connecting researchers to a vetted global supply network and the audiences they need without leaving platform Rep Data, the data quality leader for the market research industry, has integrated its Research Desk sample sourcing capabilities directly into SightX, allowing researchers to design a study, define and source […]
Hostinger brings the full online journey into the agentic era with AI Builder
As AI is collapsing the boundaries of online creation, Hostinger brings building, running, and growing online into one agentic experience with AI Builder. Hostinger is moving beyond AI-generated websites toward an agentic platform for building, running and growing online with AI Builder. It brings AI-led creation and visual control together with backend infrastructure, ecommerce, embedded […]
Alteryx Launches Alteryx One: Google Edition on Google Cloud Marketplace
Google-native analytics experience helps organizations deliver trusted, governed analytics on Google Cloud BigQuery Alteryx, Inc., an AI-ready data and analytics company, announced the general availability of Alteryx One: Google Edition, now available on Google Cloud Marketplace. Google Edition brings Alteryx’s in-place analytics experience to Google Cloud BigQuery, enabling organizations to analyze data where it resides while giving […]
Scorpion Expands Google Ads Offering with Demand Gen
The addition helps local businesses reach buyers during the research phase Scorpion, the leading provider of digital marketing and technology solutions for local businesses, announced an expanded advertising offering that pairs Google Demand Gen with AI Max, Broad Match, and Smart Bidding to help local businesses reach buyers earlier in their journey. Most businesses aren’t […]
Scale Marketing Names Industry Veteran Christine Formenti Vice President of Traditional Media
Agency strengthens integrated media leadership with a seasoned executive bringing more than two decades of cross-channel experience. Scale Marketing has appointed Christine Formenti as Vice President of Traditional Media, adding more than 20 years of media leadership experience as the agency continues to expand its integrated marketing capabilities. Christine will lead Scale’s Traditional Media team […]
Sell The Trend Launches AI Ads Blueprint to Help Ecommerce Sellers Create Campaign-Ready Ads Faster
Sell The Trend’s new AI Ads Blueprint helps ecommerce sellers turn products and proven ad inspiration into complete, campaign-ready ads using AI. Sell The Trend, the leading all-in-one A.I. dropshipping platform, today announced the launch of AI Ads Blueprint, a new AI Ads Creator designed to help ecommerce entrepreneurs turn product ideas into complete, campaign-ready […]