News

The strategic branding lesson hidden inside SpaceX’s IPO

SpaceX’s IPO demonstrates how deliberate category transformation—from aerospace to AI and infrastructure—can reshape investor perception, valuation and growth potential.

Snap joins the AI ad race with a chat assistant and an MCP server

The Snap Creator Network uses AI to match advertisers to creators on Snap’s platform.

Agency Report 2026: biggest agency companies—published June 2026

Ad Age's latest Agency Report was published in June 2026.

Brand Marketer of the Month—Air Transat’s new VP turned World Cup sticker shock into a breakthrough brand campaign

Garcí Iñigo, the marketer behind the viral World Cup campaign from Canadian airline Air Transat, unpacks the work and talks about how it is has impacted the brand.

Cannes Lions 2026—17 leaders to watch at this year’s festival

Cannes draws a who’s who from across the industry, including these leaders.

How agencies are training staff on interpersonal skills—from reading a room to good posture

How and why agencies are introducing new trainings on basic communications skills.

Molson - Made By Canadians - 60s

Molson handed the camera to Canadians for this Canada Day campaign

Crowdsourced snapshots from across the country offer a new take on the brewer’s iconic “I Am Canadian” platform.

Ikea Canada - Assemble the World - 58s

Ikea Canada builds flags of World Cup nations from its own everyday products

Dentsu Creative’s campaign features 18 flags designed entirely from Ikea merch and home accessories.

DoorDash - World Cup Scoreboard - 25s

How to be the person people remember at Cannes, according to 10 festival veterans

Cannes pros share how to make a memorable first impression at the crowded festival.

How CMOs can prove their growth impact—the metrics that matter

Can you demonstrate how your marketing activities contribute to business growth?

Rembrand Rebuilt Spaceback to Turn Social Posts into AI-Powered Ads

After acquiring it last year, Rembrand has infused Spaceback with AI capabilities that tells brands which social posts to turn into programmatic ads

The Festival That Creativity Built Leaves Too Many of Its Builders Outside

The risk isn't that tech ruins Cannes, it's that creativity gets discussed more than it gets celebrated, and that the deal gets more stage time than the work.

Horizon Media Builds the Plumbing for Agentic Ad Buying

Horizon Media has built a software layer into its platform, so its ad-buying agents can interact with agents from adtech partners as well as agents built by media companies.

Omnicom Media Doubles Down on Initiative With New Leadership

Two Omnicom vets fill Stacy DeRiso's shoes at the former IPG agency as she rises to Omnicom Media role

WPP Teams With Disney, Netflix, Fox, and More on Agentic Video Standards

In addition to agentic standards, WPP Media is developing its own buying agent for video.

WPP Enterprise Solutions and AWS Team Up on Agentic Transformation

The multiyear strategic agreement will put AWS' agentic AI tools in the hands of WPP’s business transformation experts

iHeartMedia Brings Digital Targeting and Measurement to Broadcast Radio For the First Time

On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]

Instacart Teases the 3 Ad Formats Coming to Its AI Shopping Assistant

Early tests show larger chatbot orders as the grocery-delivery app prepares ad pilots.

StackAdapt Drops Minimum Spend Commitment for ChatGPT Ads

The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business

Fox Closes Upfront First, With ‘Market-Leading Pricing Growth’ and ‘No Rollbacks’

Fox closes its upfront deals around a month earlier than last year.

What customers tell friends that marketers miss

The strongest marketing messages address the frustrations and motivations customers rarely share directly. Here's how AI can help uncover them. The post What customers tell friends that marketers miss appeared first on MarTech.