News
16,538 articles covering the AdTech ecosystem
What Remains Of Vox Media Is Getting Bought By Penske Media Corp.
Remember last month when James Murdoch’s Lupa Systems acquired roughly half of Vox Media, specifically New York Magazine, Vox and its podcast network? Well, the other shoe – err, sale – has dropped. The post What Remains Of Vox Media Is Getting Bought By Penske Media Corp. appeared first on AdExchanger.
Mondelez CEO on less healthy food ad rules: ‘UK needs education, not regulation’
Dirk Van de Put says regulation "doesn’t change the habits of people”.
Movers & Shakers: Publicis, WPP, Uncommon, ITV, Mondelez, Born Social, Initiative and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Agency leads: social media ban will have 'muted' impact on media spend
This is despite a report that the forecast for UK digital advertising spend for 2027 has been cut by £1.3bn.
Bauer appoints new publishing CEO as Helen Morris and Steve Prentice step down
Bauer Media's UK publishing co-CEOs to leave the business at the end of June.
Joint names Ayla de Moraes as head of strategy
De Moraes has previously worked at McCann London, Orange Panther Collective, Publics Poke, Grey and VCCP.
Hawkstone makes TV ad debut before England’s first World Cup match
Campaign spoke to the brand’s co-founder Johnny Hornby about the ad.
PPA boss: social media climate presents opportunity for 'expertly curated content'
Sajeeda Merali, chief executive of the Professional Publishers Association, calls on platforms to be held accountable for harmful algorithmic content.
Cannes Contenders: Gambol
Footwear brand claims to change brains.
Co-op spots show supermarket solving last-minute problems
New brand platform created by VCCP.
Rémy Cointreau opens three bars at Taste of London
Activations created by Onyx Events.
Revolut appoints head of growth after Fiona Davies departs
Davies was in the role for over two years.
Pitch Update: Ikea, Revlon, Ministry of Defence, Allwyn, Panasonic, British Cycling and more
Campaign's weekly round-up of pitches, reviews and account wins.
“We Knew We Might Raise Eyebrows With Broadcasters” – How Hiscox Turned CTV Advertising Upside Down
After running in print, radio and out-of-home over the last three years, insurance brand Hiscox has brought its 'Most Disastrous Campaign Ever' to TV, with a series of CTV ads apparently going wrong in a variety of ways that are sure to keep playout teams up at night. Marking the company's first time on TV Read More
Thrad Announces Partnership with Thoughtworks
Thrad, the advertising infrastructure provider for the AI ecosystem, has announced a new partnership with Thoughtworks, a global technology consultancy renowned for building intelligent systems at scale. The partnership brings together Thoughtworks' deep technical expertise in AI-enabled transformation with Thrad's advertising [...] The post Thrad Announces Partnership with Thoughtworks appeared first on ExchangeWire.com.
Ogury & NIQ Collaborate to Enhance Media Planning and Audience Strategy with GeoPurchase Insights
Ogury, the global ad tech company powered by Persona Intelligence, today (18th June, 2026) announced a new collaboration with NIQ, the world’s leading consumer intelligence company. Through the collaboration, Ogury will integrate NIQ’s GeoPurchase data into its Persona Intelligence Engine, [...] The post Ogury & NIQ Collaborate to Enhance Media Planning and Audience Strategy with GeoPurchase Insights appeared first on ExchangeWire.com.
Nexxen & L2 Data Introduce Precision Targeting with VoterMatch
Nexxen, the advertising technology platform powered by unique data and media, and L2 Data ("L2"), a leading provider of voter data and insights, today (18th June, 2026) announced a strategic partnership to launch VoterMatch – a new solution designed to [...] The post Nexxen & L2 Data Introduce Precision Targeting with VoterMatch appeared first on ExchangeWire.com.
Adsquare Sharpens Focus on Real-World Outcomes
Adsquare has today (18th June, 2026) announced a strategic acceleration of its global offering, placing the company at the forefront of The Outcomes Era. This strategic focus aims to help advertisers allocate marketing budgets towards real-world business results by closing [...] The post Adsquare Sharpens Focus on Real-World Outcomes appeared first on ExchangeWire.com.
DoubleVerify Introduces DV Neura, the Dynamic AI Engine
DoubleVerify(“DV”), the leading software platform to verify media quality, optimise advertising performance, and prove campaign outcomes, introduced DV Neura™, the cognitive engine powering artificial intelligence across DV MAP™, the DV Media AdVantage Platform. As DV continues to invest in AI to [...] The post DoubleVerify Introduces DV Neura, the Dynamic AI Engine appeared first on ExchangeWire.com.
AB InBev, Lay’s, Irn-Bru & Coca-Cola Lead Emotional Ad Rankings in World Cup
Brands are serving up some powerful emotions at this year's World Cup, with AB InBev's "Cheers To Bars" generating the strongest positive emotional response among food and drink advertisers. That’s according to new data from creative intelligence platform DAIVID, which [...] The post AB InBev, Lay’s, Irn-Bru & Coca-Cola Lead Emotional Ad Rankings in World Cup appeared first on ExchangeWire.com.
Brands take over NYC for Knicks championship parade
Brands are taking to the streets of New York City to celebrate the New York Knicks’ first championship title 53 years.
Top marketers and agency companies ranked—The Big List
The Big List features the biggest marketers and agency companies in the U.S. and around the world. See ranking and analysis based on ad spend and revenue.
Inside DoorDash Ads’ return to Cannes with a more immersive storefront
Executives at the delivery brand and experiential agency Jack Morton preview the space for Ad Age.
Introducing CMOs on CMOs—Hippo and Solo Stove leaders discuss the biggest changes affecting their teams and brands
The CMOs of Hippo and Solo Stove discuss the trends, changes and trials of the work.