News

Expedia Courts Non-Travel Brands With New Adtech Deal

Advertisers can now target Expedia Group audiences on a swath of new platforms following a new deal between the travel website and supply-side adtech platform Magnite.

Digital Insure Selects MHC to Modernize Customer Communications and Support Operational Resilience

MHC, a global provider of AI-powered SaaS solutions for document and payment automation, announced that Digital Insure, a digital-first insurance organization in Europe, has selected MHC NorthStar Customer Communications Management (CCM) as part of its broader technology modernization initiative. Digital Insure is replacing its homegrown legacy system for document generation with MHC’s enterprise-grade CCM software, hosted in […]

CentralCast Delivers Breakthrough Efficiencies to Public Broadcasting Stations with Harmonic

Harmonic’s XOS Media Processor Delivers Exceptional Video Quality to More than Half of U.S. Public Media Viewership Harmonic announced that CentralCast, the centralized master control facility for U.S. public media, is offering groundbreaking media processing and video delivery efficiencies for more than 170 public media channels by collaborating with Harmonic. CentralCast is leveraging Harmonic’s award-winning XOS […]

Points Are Meaningless. Are You Ready for Algorithmic Loyalty?

Take a honest look at your loyalty program. A customer shops with you nine times in a year. Another visits once and never returns. Your program gives both of them the same points rate and the same reward options. That is not loyalty. That is a receipt with extra steps. Customers figured this out before […]

AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q1 2026 Results

AdPlayer.Pro, a global provider of innovative SaaS video advertising technology, has released its Q1 2026 results, highlighting newly introduced features in its flagship ad-enabled video player, as well as upcoming product updates.  According to the announcement, one of the most notable [...] The post AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q1 2026 Results appeared first on ExchangeWire.com.

Digest: Netflix to Refocus on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

In today’s Digest, we cover Netflix’s plan to refocus on ads and content after its Warner bid, the IAB unveiling guidelines for AI-driven commerce media, and WPP reportedly launching talks to sell Burson, its PR arm The post Digest: Netflix to Refocus on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson appeared first on ExchangeWire.com.

Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It’s Partly a Perception Problem

Digital out-of-home (DOOH) advertising spend is growing, but further investment is limited by uncertainty around measurement and attribution. Meanwhile, the dominance of familiar, upper funnel metrics is limiting the channel’s potential. These are the key findings of ‘The State of UK [...] The post Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It’s Partly a Perception Problem appeared first on ExchangeWire.com.

As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data

Multicultural publishers aren’t just competing for ad dollars anymore. They’re under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. Shrinking referral traffic and cooling diversity budgets have combined to squeeze a category that once saw a surge in brand investment. To adapt, some publishers are turning to tools […] The post As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data appeared first on AdExchanger.

Hard Truths For Retail Media At The IAB Connected Commerce Summit

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the birds-and-bees-type conversation by any means (we’ll save that for the consolidation phase in the future). But an important reality check. […] The post Hard Truths For Retail Media At The IAB Connected Commerce Summit appeared first on AdExchanger.

Agencies compete for SEO talent as client demand for zero-click expertise surges

Media agencies across the industry are hoping to attract top organic search execs given how hot AI search is at the moment.

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.

Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers

As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.

OpenAI builds tool to track whether ChatGPT ads convert

The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.

Rewards App Faces Data Broker Accusations; Apple Loves Advertising, Apparently

Hot 100 Hack Freecash, a rewards-based “get-paid-to” app, shot up the App Store and Google Play charts faster than a Taylor Swift single. The app was marketed heavily on TikTok as an easy way to earn money by playing games and completing surveys. It hit the No. 2 spot in the US App Store after […] The post Rewards App Faces Data Broker Accusations; Apple Loves Advertising, Apparently appeared first on AdExchanger.

UK marketing budgets revised upwards despite geopolitical unrest

The author of the report said it was a recognition that advertisers' needed to "maintain competitive advantage as challenges persist".

Adidas - Clocks - 60s

Adidas Originals x Oasis - Original Forever - 3m

The People Behind the News Movement Launched a Platform for Newsfluencers

The news media startup Caliber is launching SaySo, an ‘Apple News for creators,’ as part of its broader vision for the future of media.

Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 04/12/2026

MrBeast is on top of our weekly subscriber chart for the second week in a row. The North Carolina-based YouTube star sits atop the Global Sub Top 50 after adding two million weekly subscribers. Six other channels (including two from Brazil) added at least one million new subscribers during the week that was, but none of them could come close to MrBeast. The most-followed creator on YouTube now has more than 477 million subscribers who hang onto every upload he puts out. Visit Tubefilter for more great stories.

College is a great place to be a creator, so Gen Z is chasing scholarships on TikTok

Where do Gen Z students look when searching for scholarships they can apply for? According to a new study, TikTok has become an important resource for many of those high achievers. The study in question comes from Sallie, the educational services company and student loan provider also known as Sallie Mae. To characterize the evolution of the scholarship hunt, Sallie surveyed 274 […] Visit Tubefilter for more great stories.

Roblox’s new Plus program will pay creators for signups–and eat the cost of item discounts so their earnings don’t go down

Roblox is launching a new monthly subscription program that gives players discounts on in-game purchases–but it’s introducing new creator-specific benefits to ensure developers still get their full payouts. Well, some developers. On April 30, Roblox will roll out Roblox Plus, a $4.99/month subscription that will be available to players around the world. This is replacing […] Visit Tubefilter for more great stories.

Jacksepticeye is making a Bloodborne movie

In 2024, during Jacksepticeye‘s annual Thankmas fundraising stream, a viewer asked him what he was working on outside of his YouTube videos. He told them he was working on something he couldn’t talk about yet. Something he wasn’t sure would even be greenlit. But if it went forward, he said, it would be the biggest […] Visit Tubefilter for more great stories.

YouTube is actually giving viewers fewer ads on livestreams

You might want to sit down for this news. YouTube is rolling out updates for livestreams that will result in fewer ads for viewers. Yes, you heard right: YouTube is finding ways to have fewer ads. That might come as a shock, considering YouTube has spent the past couple of years pushing more, longer ads–especially […] Visit Tubefilter for more great stories.