Uber Advertising’s Corey Rados: Brands Talk About Moments, But Consumers Actually Experience Them
Articlebeet.tv
CANNES, France — Marketers obsess over moments. Uber’s head of Global Creative Studio thinks that framing misses something essential about how consumers actually move through the world and ultimately decide to connect with ads. “We talk a lot about moments as marketers, but consumers don’t live moments. They don’t live the trip to the airport. […]
Last updated Aug 19, 2026 by ATDb automated enrichment