News
20,407 articles covering the AdTech ecosystem
Dirac Brings AI-Driven Process Planning to Enterprise Manufacturers on Microsoft Azure
Dirac is aligning with Microsoft to increase visibility across aerospace & defense and the broader industrial base to replace the legacy process planning stack with AI Dirac, Inc. is expanding its work with Microsoft, bringing BuildOS, its AI-native process planning platform, to manufacturers across aerospace & defense, industrial equipment, and agriculture and construction machinery. Dirac is […]
Liferay Announces General Availability of Liferay Data Platform
New account intelligence layer gives B2B organizations a unified view of account activity, Liferay DXP-native Liferay, a leading provider of Digital Experience Platforms (DXPs), today announced the general availability of Liferay Data Platform (LDP), a new offering that gives B2B organizations a single, trusted view of account activity, drawn from CRM, marketing automation, account-based marketing […]
AI Agents evade your DAM audit trail – exposing a critical audit and compliance gap
SecuPi monitors the end-user’s identity behind MCP and NHI database access, extending DAM with runtime AI Data Access controls SecuPi today announced new capabilities designed to close a rapidly growing security and compliance gap in traditional Database Activity Monitoring (DAM): AI agents accessing enterprise databases through Model Context Protocol (MCP) servers using shared non-human identities […]
WunderKIND Ads Integrates with Amazon Publisher Services, Expanding Access to Premium Inventory
Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats WunderKIND Ads, the leader in user-first, performance-driven digital advertising, announced today an integration with Amazon Publisher Services (APS). This exciting new integration makes Wunderkind’s premium publisher inventory directly available to Amazon DSP and APS Transparent Ad Marketplace (TAM) and Unified Ad Marketplace […]
TeemDrop Advances AI Dropshipping Technology for Global E-Commerce Sellers
TeemDrop combines AI product sourcing, supplier coordination and automated fulfillment to help global e-commerce sellers simplify dropshipping operations. TeemDrop, an AI-powered dropshipping and e-commerce fulfillment platform, is advancing its technology to help global online sellers simplify product sourcing, supplier coordination, store management and international order fulfillment through a more connected dropshipping workflow. As e-commerce entrepreneurs […]
Salesforce Turns Enterprise Applications into Enterprise Capabilities
Headless 360 is expanding across the Salesforce platform, transforming every Salesforce cloud into reusable enterprise capabilities that any authorized AI agent can securely discover and use through open standards. AI agents are rapidly becoming the new interface for enterprise software. But while organizations are deploying more agents than ever, most still can’t securely take action […]
Brave drives 51% higher ROI for IWG’s Regus Flexible Workspace brand
Brave Browser & Search Engine, the independent, privacy-first browser and search engine, today revealed how IWG is using Brave to reach incremental, high-intent demand beyond the major search platforms, with performance significantly outperforming its established search channels. IWG, the world’s largest flexible workspace provider and owner of the Regus office brand, maintains an always-on presence […]
Medeo AI Launches VideoClaw, Bringing Real-Time Trend Discovery Into the AI Video Creation Workflow
Medeo, an AI-powered video creation platform, recently launched VideoClaw, its next-generation AI video agent designed to completely transform how creators, marketers, and businesses discover ideas and create high-quality video content for social media. Users can now use VideoClaw as an intelligent creative agent to discover what’s trending, research content opportunities, develop ideas, and turn those […]
Suplari Launches Data Assistant, an AI Agent for Automated Procurement Data Management
The AI agent ingests data in any format, fixes faults without escalating to a person, and repairs its own connectors when source systems change. Suplari today announced the launch of Suplari Data Assistant, an AI agent that owns the full lifecycle of procurement data ingestion and transformation. It reads incoming data in whatever form a source system […]
BioBrain Reimagines Market Research with an AI-Native Operating System for Data Intelligence and Insights
BioBrain connects market research workflows with AI automation, unifying data collection, analysis, and insights to help teams make faster decisions. BioBrain Insights is advancing a new model for modern market research by placing Quantitative Research at the center of its research operations, while integrating Qualitative Research and Web Intelligence to provide broader context and deeper validation by combining […]
The $2.15bn Deal That Said Nothing About Why It Mattered
In this article, V2RSION's Paul Evans looks at the Nielsen-DoubleVerify deal and what this example reveals about post-M&A positioning... The post The $2.15bn Deal That Said Nothing About Why It Mattered appeared first on ExchangeWire.com.
Digest: OpenAI Expands ChatGPT Ads Pilot to 31 European Markets; Apple’s Latest Spyware Alert
In today’s Digest, we cover OpenAI expanding its ChatGPT ads pilot to 31 European markets, Apple’s latest spyware alert wave appearing to be its largest yet, according to a digital rights group, and Taboola striking an exclusive programmatic display deal [...] The post Digest: OpenAI Expands ChatGPT Ads Pilot to 31 European Markets; Apple’s Latest Spyware Alert appeared first on ExchangeWire.com.
I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad?
Back-to-school shopping is one of my most treasured late-summer activities. When the school supply list came out as a kid, I would wait with anticipation until my mom could drive me to Office Max in her minivan. I’d spend as long as I could in the store deliberating between seven different types of highlighters and […] The post I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad? appeared first on AdExchanger.
New details emerge regarding TikTok’s rumored plan to support direct payments
What if you could buy something on TikTok Shop and pay for it without relying on any third-party services? TikTok might be making that fantasy into a reality. Bloomberg has reported that TikTok is planning to support direct payments through its TikTok Pay service. The report cites "code hidden in the current version of TikTok’s US iPhone app," which alludes to a "tap to accept" feature that would be incorporated into TikTok's DMs. Visit Tubefilter for more great stories.
A new creator-financed indie horror is on the way: ‘Godmother,’ co-written by Alanah Pearce and financed by Jacksepticeye
When I chatted with Markiplier in January about his self-financed box office horror hit Iron Lung, my ultimate takeaway was that I hoped we’d hear about more YouTubers using the cash (and caché) they earned from content creation to bring their own passion projects to life. And that’s exactly what’s happening. YouTubers Jacksepticeye and Alanah […] Visit Tubefilter for more great stories.
As Vine’s successor opens its doors to the public, chalupas may make all the difference
If you've been waiting for Vine to return ever since its demise a decade ago, get ready for some DiVine intervention. A new video sharing service backed by former Twitter chief Jack Dorsey is now open to the public, and Taco Bell has come on board as the app's first official brand partner. Over the years, numerous attempts have been revive Vine, but DiVine is different. It burst onto the scene earlier this year with a leadership team filled with Twitter vets and a strict no-AI policy. Because DiVine is closely linked to the company that was Vine's parent, it can serve as an archive of the influential app while simultaneously inspiring new forms of six-second creativity. Visit Tubefilter for more great stories.
If you think the UNO Twitch event is a punchline, allow me to play my Reverse card
It's a headline that seems ripe for satire: UNO is trying to become the hot new esport. Mattel, which owns the rights to UNO, is putting $50,000 up for grabs with the UNO Championship Series. The tournament will begin with a series of qualifying rounds before heading to L.A. for a November 11 finale. That event will be streamed on Twitch, where card sharks will duke it out as they vie for the grand prize. So yes, it sounds silly to use a predominantly luck-based game as the foundation for a high-stakes competition. Visit Tubefilter for more great stories.
YouTube is reportedly offering creators millions if they don’t sign deals with Netflix
After more than a year of Netflix treating YouTube like its own personal “farm league” and poaching top creators, the biggest video platform in the world is fighting back. Per Bloomberg, YouTube is offering millions of dollars to top creators if they agree to upload their videos exclusively to its site–a move it hopes will […] Visit Tubefilter for more great stories.
The winners and losers of YouTube’s view count and monetization overhaul
YouTube is changing how it measure views and raising the bar for creators to get monetized. Who wins and who loses?
Media Briefing: Ads for AI agents have a measurement problem
A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.
Target plans to lower prices after receiving almost $1 billion in tariff refunds
Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices.
Butler/Till extends agentic media buying tests into audio with iHeartMedia
Tests of autonomous media buying tools are spreading into more channels; publishers hope they can make direct buys easier and more attractive to advertisers.
Creators are moving into brands’ AI search playbooks
As brands race to show up in AI-generated answers, creators are becoming part of the strategy.
Thinking Outside The Chumbox; Divine Inspiration
Outta The Box Back in the long, long ago – as in, 2017 – Apple News made a tentative step into programmatic territory via an ad sales partnership with NBCUniversal. The arrangement brought programmatic plumbing – ad servers and measurement from vendors like Celtra, Kargo, Moat and IAS – into Apple’s tightly controlled walled garden. […] The post Thinking Outside The Chumbox; Divine Inspiration appeared first on AdExchanger.