News

Google, Microsoft Back Draft AI Agent Discovery Spec via @sejournal, @MattGSouthern

A coalition including Google, Microsoft, and GitHub published Agentic Resource Discovery, an open draft spec for how AI agents find and verify tools online. The post Google, Microsoft Back Draft AI Agent Discovery Spec appeared first on Search Engine Journal.

OpenAI Brings Improved Health Responses To Free ChatGPT via @sejournal, @MattGSouthern

OpenAI says GPT-5.5 Instant, the free default ChatGPT model, now performs comparably to its frontier models on the company's own health evaluations. The post OpenAI Brings Improved Health Responses To Free ChatGPT appeared first on Search Engine Journal.

Cindy Rose: Our industry skilfully reinvented many times and we must now do it again

Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. WPP’s Cindy Rose offers her view as part of the series.

Faces to Watch 2026: applications now open

Editorially led scheme is for adlanders with up to eight years of industry experience.

Arthur Sadoun: People are our number one asset and key differentiator for our clients

Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Arthur Sadoun of Publicis Groupe is next in the series.

Has Cannes undergone a Met Gala makeover?

As Cannes evolves to include more tech brands, there is an opportunity for the industry to engage with the changes.

Campaign Global Agency of the Year Awards 2025: winners revealed

UK shops and individuals celebrated victory in a range of categories at the London ceremony this evening.

Watch the newest commercials from Dick’s, Jeep, Don Julio and more

Dick’s Sporting Goods is “Where It All Kicks Off” in a new TV spot.

Experian - 30s

Zanis - VR - 11m23s

Duke's - Mayo is coming - 30s

BUBBA Burger - Unbelievable Lunch - 30s

Crunch Fitness - Generic - 30s

Presenting the Ad Age Creativity Awards Best YouTube Creator Collaboration winner

Brands can achieve outstanding results by partnering with the No. 1 preferred platform for creator content.

Erik Basil Spooner

Erik Spooner has joined data and AI software company Quantexa as Global Head of Brand & Creative.

One Powerful Place - 4m22s

Shopify Wants To Be Merchants’ Built-in AI Agency

The ecommerce giant is also bringing ads to ChatGPT and Microsoft.

Penske Media Acquires Remaining Vox Media Brands, Creates PMX Division

The acquisition, which ADWEEK reported last month, creates a scaled portfolio of lifestyle brands with a large events footprint.

The CMO’s Secret to Board-Level Influence ft. US Bank’s Michael Lacorazza

Practical insights for marketers looking to make an impact on their companies.

What AI is about to expose about programmatic advertising

For years, the advertising industry had a convenient villain: fraud. But as AI-driven automation removes layer after layer of manual execution from media buying, the problem of structural waste is coming into focus. Partner insights from Blockboard.

The most complete signal in advertising is hiding in plain sight

For the past few years, the ad tech industry has been focused on what it stands to lose: cookies, IDs, third-party signals. However, there's a genuine signal front and center that the industry has consistently underutilized: carrier data. Partner insights from Blis.

Why streaming sponsorships are the most efficient buy in TV

Sam Joachim, senior director, client services, Tatari Every brand running a CTV campaign is chasing efficiency — lower CPMs, tighter targeting, faster iteration. This makes streaming sponsorships look like the last thing a marketer would want to budget for, with higher CPMs, non-cancellable commitments and premium inventory that costs more than anything else in the […]

Mergers And Operating Systems Are Reshaping TV Ads

Linear TV is grabbing attention once again. This time as the broadcast and streaming media worlds are being tied together by major M&A deals. There’s the recent news of Fox’s $22 billion acquisition of Roku and Paramount’s merger with Warner Bros. Discovery (will it be PWBD? Or another rebrand? TV Land waits on tenterhooks), which […] The post Mergers And Operating Systems Are Reshaping TV Ads appeared first on AdExchanger.

Inside The Trade Desk’s Pitch For Ventura TV OS

The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs. The post Inside The Trade Desk’s Pitch For Ventura TV OS appeared first on AdExchanger.