News
11,373 articles covering the AdTech ecosystem
DeepL unveils real-time spoken translation, breaking the next language barrier with Voice-to-Voice
DeepL is also launching the next generation of its DeepL Translator platform beyond simple translation to offer an AI platform that is fully integrated into enterprise tech stacks Language AI leader DeepL launched DeepL Voice-to-Voice, a real-time translation product suite designed for live spoken communication. By expanding into speech-to-speech translation, DeepL now delivers instant voice […]
Rezolve Ai Appoints James House to Lead Reward, Strengthening Its Global AI-Powered Banking and Commerce Platform
Mastercard and BNP Paribas veteran to accelerate expansion of Reward across key global markets as Rezolve Ai deepens its position at the intersection of banking, commerce and AI Rezolve Ai (NASDAQ: RZLV), the company building the world’s leading AI-powered platform for commerce, today announced the appointment of James House as Chief Executive Officer of Reward, […]
How Amika’s marketing aims to make prestige hair care more approachable
CMO Nilofer Vahora explains how “On Your Wavelength” leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.
Google’s Patent On Autonomous Search Results via @sejournal, @martinibuster
A recently updated patent describes how an automated assistant can circle back to a user when an answer is available at a later date. The post Google’s Patent On Autonomous Search Results appeared first on Search Engine Journal.
Should You Use Auto-Generated Creative? – Ask A PPC via @sejournal, @navahf
The role of auto-generated creative continues to evolve as advertisers weigh efficiency and scale against control and compliance. The post Should You Use Auto-Generated Creative? – Ask A PPC appeared first on Search Engine Journal.
Renault showcases electric models at Oxford Street pop-up
Avantgarde created the activation.
BBH London hires strategy partner for health
New hire reports to agency’s CSO Will Lion and deputy CSO Saskia Jones.
Movers & Shakers: WPP, Uncommon, Omnicom, Neverland, Ogilvy, AA, McDonald’s, BT and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Video Budgets Bounce Back in IPA Bellwether for Q1 2026
As war in the Middle East continues to unsettle the global economy, UK businesses are upping their marketing budgets in the face of uncertainty, according to the latest IPA Bellwether Report. The survey found that a net balance of +7.3 percent of UK marketers raised their total marketing spend in Q1 2026. The net balance Read More
Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad Safety
AppHarbr, the in-app ad quality and safety platform developed by GeoEdge, and Wizz App, the Gen Z social discovery app, today (16th April, 2026) shared the results of their first full year working together. AppHarbr’s independent ad security technology marks [...] The post Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad Safety appeared first on ExchangeWire.com.
Email platform decisions require more than the latest innovation
From rapid innovation to stagnation to an AI resurgence, email keeps evolving. Use that history to make smarter platform decisions. The post Email platform decisions require more than the latest innovation appeared first on MarTech.
U.K. brands increase media spend despite economic stormclouds
The IPA's quarterly Bellwether report provides a window into CMO thinking amid ongoing Iran stalemate and other troubling indicators.
OnviSource Launches OmVista Engage™ – A Closed-Loop, Conversational AI Learning Platform for Real-Time Workforce Performance and Outcome Optimization
New solution integrates real-time agent guidance and engagement, pre- and post-interaction analytics, automation, and AI-Native learning to excel workforce performance and customer satisfaction. OnviSource, a leader in Un-Tooling AI and offering contact center AI solutions as orchestrated and learning virtual teammates that augment workforce performance, today announced the launch of OmVista Engage™, a next-generation AI […]
Ecer.com Advances Mobile-First B2B Trade, Enabling Real-Time Global Collaboration
Ecer.com enhances mobile B2B capabilities with AI and VR, helping businesses improve efficiency, build trust, and accelerate cross-border transactions. In traditional foreign trade models, cross-border transactions have long been constrained by time zone differences, back-and-forth emails, and on-site factory inspections—often resulting in extended decision cycles and high communication costs. However, with the rapid adoption of […]
Pythian Sharpens Focus on Production AI and Expands Leadership in the UK
Strategic Evolution Targets Production-Grade AI Solutions and Regional Growth with New Field CTO Pythian Services Inc (“Pythian”), a global leader in data, analytics, and AI services, announced a strategic evolution of its AI consulting practice to focus on Production AI – helping organizations move beyond experimentation to deploy, scale, and operationalize AI solutions that deliver […]
Movers & Shakers: WPP, Uncommon Creative Studio, mFuse, BT Group, AA, McDonald’s and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
FTC settles alleged boycott and “unlawful collusion” between WPP, Publicis and Dentsu
Complaint alleged WPP, Publicis and Dentsu used trade associations to promote “demonetisation of disfavoured political viewpoints”.
Average salary growth in creative industries drops to 1.7%
It is slowest growth since the pre-pandemic era and below the ONS UK private sector average of 3.4%.
Clare Chapman announces new role
Alongside Amanda Singleton, former account executive at Salesforce, Chapman has joined Brixton Finishing School.
Shinka Achieves SOC 2 Type II Certification
Shinka, an ad tech platform for CTV and DOOH mediation, announced it has achieved SOC 2 Type II certification, after completing its SOC 2 Type I audit, signalling an accelerated approach to security and compliance as the company scales globally. The SOC 2 [...] The post Shinka Achieves SOC 2 Type II Certification appeared first on ExchangeWire.com.
IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years
We examine the latest IPA Bellwether Report, unpacking the key data points and what they reveal about the direction of UK marketing spend, alongside expert insight on how brands are navigating a rapidly shifting economic and geopolitical landscape. The post IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years appeared first on ExchangeWire.com.
Why Coachella’s brand trip chaos signals deeper creator risks
Nearly a dozen creators spoke out on social media about brands uninviting them from Coachella brand trips this year, or canceling those trips entirely.
ChatGPT ads show early promise but skepticism remains among ad buyers
Agencies see signs of maturity in the new ad business, such as StackAdapt joining, but it is still an experimental media buy for brands.
We’re a startup company—here’s how we’re thinking about pricing creativity
Four methods for valuing creative work beyond the spreadsheet—around outcome and shared ambition.