News
20,393 articles covering the AdTech ecosystem
Betway puts fans on the guest list with new brand platform
The campaign was created by M&C Saatchi Sport & Entertainment.
The hidden cost of reinvention
What is the impact of constant change on the people expected to deliver it and how do we best support them?
What ChinaJoy 2026 Signals for Gaming
ChinaJoy 2026, themed "Level up with AI", spotlighted the impact of AI on gaming. iion's Zach Jiang shares his key takeaways from the event. The post What ChinaJoy 2026 Signals for Gaming appeared first on ExchangeWire.com.
Lily Collins Signs on as Face and Shareholder of IM8, Rethinking the Celebrity Deal
CEO Danny Yeung tells ADWEEK how the supplement brand is bringing equity to the traditional endorsement model.
Why Social Media’s Ad Dominance Is A Billion-Dollar Measurement Illusion
A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this year, despite accounting for just 12.5% of the time Americans spend with media. Convergent TV (linear and CTV), where consumers spend 38.5% of their media day, gets 18% of budgets. As Digiday put […] The post Why Social Media’s Ad Dominance Is A Billion-Dollar Measurement Illusion appeared first on AdExchanger.
Podcast Giant Goalhanger Hires Tom Miceli to Lead TV and Film Expansion (EXCLUSIVE)
Goalhanger, the British podcasting giant behind series such as as “The Rest is Football,” which recently launched as a Netflix show covering the World Cup, is looking to accelerate its growth on screen with the hire of Tom Miceli. Miceli joins from WME in the newly created role of head of IP development and will […]
No Live Rights? No Problem: Daily Mail Sport’s World Cup Tactics
As FIFA's estimated $4.3 billion in media rights revenues for the World Cup suggests, sports broadcasting is an expensive game, and only getting more expensive with each tournament; the 2026 figure is around $1 billion higher than in 2022. But even without access to live games, publishers managed to find creative ways to drive engagement Read More
Ad Tech Careers: Advice to Myself at 16
Ever wonder what you'd tell your 16-year-old self? We asked ad tech experts what advice they wish they'd had before starting out in their careers... The post Ad Tech Careers: Advice to Myself at 16 appeared first on ExchangeWire.com.
Michaels puts Angela Kinsey back on the Party Planning Committee—inside the campaign
The “Office” star discusses the work from It’s Advertising Time and her own approach to entertaining.
Texas A&M Drives New Track of Consumer Brand Marketing
Texas A&M races into new IndyCar sponsorships.
Dirac Brings AI-Driven Process Planning to Enterprise Manufacturers on Microsoft Azure
Dirac is aligning with Microsoft to increase visibility across aerospace & defense and the broader industrial base to replace the legacy process planning stack with AI Dirac, Inc. is expanding its work with Microsoft, bringing BuildOS, its AI-native process planning platform, to manufacturers across aerospace & defense, industrial equipment, and agriculture and construction machinery. Dirac is […]
Liferay Announces General Availability of Liferay Data Platform
New account intelligence layer gives B2B organizations a unified view of account activity, Liferay DXP-native Liferay, a leading provider of Digital Experience Platforms (DXPs), today announced the general availability of Liferay Data Platform (LDP), a new offering that gives B2B organizations a single, trusted view of account activity, drawn from CRM, marketing automation, account-based marketing […]
AI Agents evade your DAM audit trail – exposing a critical audit and compliance gap
SecuPi monitors the end-user’s identity behind MCP and NHI database access, extending DAM with runtime AI Data Access controls SecuPi today announced new capabilities designed to close a rapidly growing security and compliance gap in traditional Database Activity Monitoring (DAM): AI agents accessing enterprise databases through Model Context Protocol (MCP) servers using shared non-human identities […]
WunderKIND Ads Integrates with Amazon Publisher Services, Expanding Access to Premium Inventory
Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats WunderKIND Ads, the leader in user-first, performance-driven digital advertising, announced today an integration with Amazon Publisher Services (APS). This exciting new integration makes Wunderkind’s premium publisher inventory directly available to Amazon DSP and APS Transparent Ad Marketplace (TAM) and Unified Ad Marketplace […]
TeemDrop Advances AI Dropshipping Technology for Global E-Commerce Sellers
TeemDrop combines AI product sourcing, supplier coordination and automated fulfillment to help global e-commerce sellers simplify dropshipping operations. TeemDrop, an AI-powered dropshipping and e-commerce fulfillment platform, is advancing its technology to help global online sellers simplify product sourcing, supplier coordination, store management and international order fulfillment through a more connected dropshipping workflow. As e-commerce entrepreneurs […]
Salesforce Turns Enterprise Applications into Enterprise Capabilities
Headless 360 is expanding across the Salesforce platform, transforming every Salesforce cloud into reusable enterprise capabilities that any authorized AI agent can securely discover and use through open standards. AI agents are rapidly becoming the new interface for enterprise software. But while organizations are deploying more agents than ever, most still can’t securely take action […]
Brave drives 51% higher ROI for IWG’s Regus Flexible Workspace brand
Brave Browser & Search Engine, the independent, privacy-first browser and search engine, today revealed how IWG is using Brave to reach incremental, high-intent demand beyond the major search platforms, with performance significantly outperforming its established search channels. IWG, the world’s largest flexible workspace provider and owner of the Regus office brand, maintains an always-on presence […]
Medeo AI Launches VideoClaw, Bringing Real-Time Trend Discovery Into the AI Video Creation Workflow
Medeo, an AI-powered video creation platform, recently launched VideoClaw, its next-generation AI video agent designed to completely transform how creators, marketers, and businesses discover ideas and create high-quality video content for social media. Users can now use VideoClaw as an intelligent creative agent to discover what’s trending, research content opportunities, develop ideas, and turn those […]
Suplari Launches Data Assistant, an AI Agent for Automated Procurement Data Management
The AI agent ingests data in any format, fixes faults without escalating to a person, and repairs its own connectors when source systems change. Suplari today announced the launch of Suplari Data Assistant, an AI agent that owns the full lifecycle of procurement data ingestion and transformation. It reads incoming data in whatever form a source system […]
BioBrain Reimagines Market Research with an AI-Native Operating System for Data Intelligence and Insights
BioBrain connects market research workflows with AI automation, unifying data collection, analysis, and insights to help teams make faster decisions. BioBrain Insights is advancing a new model for modern market research by placing Quantitative Research at the center of its research operations, while integrating Qualitative Research and Web Intelligence to provide broader context and deeper validation by combining […]
The $2.15bn Deal That Said Nothing About Why It Mattered
In this article, V2RSION's Paul Evans looks at the Nielsen-DoubleVerify deal and what this example reveals about post-M&A positioning... The post The $2.15bn Deal That Said Nothing About Why It Mattered appeared first on ExchangeWire.com.
Digest: OpenAI Expands ChatGPT Ads Pilot to 31 European Markets; Apple’s Latest Spyware Alert
In today’s Digest, we cover OpenAI expanding its ChatGPT ads pilot to 31 European markets, Apple’s latest spyware alert wave appearing to be its largest yet, according to a digital rights group, and Taboola striking an exclusive programmatic display deal [...] The post Digest: OpenAI Expands ChatGPT Ads Pilot to 31 European Markets; Apple’s Latest Spyware Alert appeared first on ExchangeWire.com.
I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad?
Back-to-school shopping is one of my most treasured late-summer activities. When the school supply list came out as a kid, I would wait with anticipation until my mom could drive me to Office Max in her minivan. I’d spend as long as I could in the store deliberating between seven different types of highlighters and […] The post I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad? appeared first on AdExchanger.
New details emerge regarding TikTok’s rumored plan to support direct payments
What if you could buy something on TikTok Shop and pay for it without relying on any third-party services? TikTok might be making that fantasy into a reality. Bloomberg has reported that TikTok is planning to support direct payments through its TikTok Pay service. The report cites "code hidden in the current version of TikTok’s US iPhone app," which alludes to a "tap to accept" feature that would be incorporated into TikTok's DMs. Visit Tubefilter for more great stories.