News
16,538 articles covering the AdTech ecosystem
EDO and Roblox Bring Investment-Grade Outcomes Measurement to Gaming Advertising for the First Time
EDO’s syndicated outcomes data now extends to branded events and ad campaigns on Roblox, proving performance vs. convergent TV benchmarks EDO, the TV outcomes company, announced that its investment-grade outcomes measurement is extending to gaming advertising — beginning with Roblox, an immersive gaming and creation platform. For the first time, brands advertising on Roblox can […]
Zeta Global Brings Athena by Zeta™ to Agencies, Putting Agentic AI at the Center of Every Marketing Decision
Powered by Zeta’s proprietary SuperGraph™, Athena gives agencies real-time intelligence so they can move faster, experiment more, and prove impact with precision Zeta Global, the AI Marketing Cloud, announced the expansion of Athena by Zeta™ to agencies. Athena, Zeta’s superintelligent agent, continuously analyzes signals, identifies what to do next, and optimizes outcomes to help agencies […]
Perion Launches Ask Perion, an Agentic Self-Serve Mobile App Designed to Accelerate Omnichannel Execution and Increase Efficiency
Ask Perion makes AI-driven, self-serve campaign planning and performance intelligence available to every marketer, debuting at Cannes Lions 2026 Perion, an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, announced the launch of Ask Perion, a self-serve agentic interface within the Perion One platform, alongside the Ask Perion Mobile […]
WinningStrategy.ai Launches AI Business Analyst Platform: Create Editable Consulting-grade Slides, Sheets & Reports
The platform enables users to generate analyst-level presentations, spreadsheets, and data analysis from a single prompt, reducing weeks of work to minutes. WinningStrategy.ai today announced the launch of its AI Business Analyst platform, that creates editable, consulting-grade reports. Accelerate Research, Analysis and Presentations with AI that’s trained on real business frameworks, that is boardroom ready. The […]
Dstillery Brings Predictive AI Audiences to Microsoft Media Marketplace as Launch Partner
Enabling seamless discovery and activation of AI-powered audiences across 30 DSPs, 1,400 direct publishers in nearly 200 countries Dstillery, a leading predictive AI audience targeting company, today announced the availability of its AI-powered audiences in Microsoft Advertising’s Media Marketplace as a launch partner for the new self-service deal discovery platform. Through the marketplace, advertisers can […]
DoubleVerify Introduces DV Neura, the Dynamic AI Engine Powering the Future of Media Quality and Effectiveness
New Insight and Activation Agents link intelligence to execution, while open connectivity lets advertisers access DV’s platform on their terms, through their preferred AI tools DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today introduced DV Neura™, the cognitive engine powering artificial intelligence across […]
MMDSmart MessageWhiz Launches On Zoho Marketplace To Extend Automated Omnichannel Messaging Inside Zoho CRM
New integration enables mutual customers to trigger SMS and WhatsApp communications from CRM workflows using AI-driven message routing capabilities MessageWhiz, powered by MMDSmart, an AI-powered omnichannel messaging platform, announced the launch of its integration on the Zoho Marketplace, enabling Zoho CRM users to automate SMS and WhatsApp messaging. Zoho customers can use MessageWhiz to send real-time messages […]
WunderKIND Ads Releases First Measurement Benchmarks For Programmatic CTV Pause Ads in Partnership with OpenGlass
Powered by TVision attention data, new benchmarks show Pause Ads outperform traditional CTV advertising across every category analyzed, delivering nearly 2X higher attention In an era where consumer attention is the ultimate currency, WunderKIND Ads, the leader in user-first, performance-driven digital advertising, today released a landmark study analyzing the impact of Pause Ads compared with […]
AdImpact and Polaris I/O Partner to Expand Advertiser Intelligence for Media Sellers
New partnership pairs AdImpact’s cross-TV ad intelligence with Polaris I/O’s advertiser contacts, agency data, and commercial signal tracking for media sellers AdImpact, the leading platform for cross-TV advertising intelligence, and Polaris I/O, the System of Insight for enterprise revenue teams, today announced a strategic partnership that expands the advertiser intelligence available within the AdImpact platform. The […]
Scorpion Acquires 1SEO Digital Agency, Bringing AI-Powered Marketing to More Local Businesses Nationwide
1SEO clients gain access to Scorpion’s complete collection of digital marketing solutions across home services, legal, health & wellness, and professional services Scorpion, the leading provider of digital marketing and technology solutions for local businesses, announced it has acquired 1SEO Digital Agency, a Philadelphia-based digital marketing agency founded in 2009. 1SEO has built a strong […]
AI Needs Guardrails — the NO FAKES Act Can Create Them: Guest Post by Lyor Cohen and Harvey Mason Jr.
The “NO FAKES” Act of 2026 (“Nurture Originals, Foster Art, and Keep Entertainment Safe”) would establish an intellectual property right by which individuals could authorize or block digital replicas of their voice and likeness. The Senate Judiciary Committee is scheduled to vote on whether to advance the bill today — June 18, 2026. In the […]
Betches Sets First Scripted Long-Form Comedy Series, ‘Sisters’
Betches, the entertainment company targeting female millennial and Gen Z audiences, is gearing up to release its first-ever original scripted comedy series as part of its expanded video content slate. “Sisters,” which will be released this summer, is based on Betches’ viral sketch series of the same name. Episodes will run 10-15 minutes with three […]
Lewis Howes’ ‘School of Greatness’ Podcast Coming to Tubi Under SiriusXM Three-Year Deal Renewal
SiriusXM inked a three-year renewal for Lewis Howes’ self-improvement podcast, “The School of Greatness,” which will expand the show’s distribution on new platforms including Fox Corp.’s Tubi streaming service. Under the new agreement, “The School of Greatness” will continue to be distributed on the SiriusXM Podcast Network. SiriusXM Media, the company’s advertising division, retains exclusive […]
Polymarket and Dear Media Team for Weekly Podcast ‘What Are the Odds?’ (EXCLUSIVE)
Polymarket is getting into the podcast business. The prediction market is teaming up with Dear Media to launch “What Are the Odds?,” a new weekly podcast that blends celebrity news, internet moments and real-time prediction data. “What Are the Odds?,” premiering Friday, features rotating hosts from Dear Media’s most-listened-to-shows, including Claudia and Jackie Oshry (“The Toast”), […]
PMC Acquires Vox Media Brands, Creating Digital Publishing Giant
Penske Media Corp. has acquired the Vox Media portfolio of digital brands, including high-profile news and lifestyle hubs Eater, The Verge, SB Nation, Popsugar, The Dodo, Punch and Thrillist. The pact makes PMC’s the world’s largest digital publisher. The parent company of Variety, Rolling Stone, Deadline, Billboard, WWD, The Hollywood Reporter and many other publishing […]
UTA Signs ‘SubwayTakes’ Host and Comedian Kareem Rahma (EXCLUSIVE)
Kareem Rahma, the comedian, musician and host of the viral social media series “SubwayTakes,” has signed with UTA for representation in all areas. The agency, whose Creators division has grown significantly in the past two decades, will work to secure opportunities for Rahma across digital media, filmed entertainment, brand partnerships and more. The signing comes […]
Sociable: Reddit study highlights user purchase behavior
The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying decisions.
Warner Bros. Discovery revamps ad-tech stack around agentic AI, AWS
Embracing agent-led automation aims to bring linear TV and digital under one roof while preserving flexibility for advertisers.
Uber Advertising expands beyond owned apps in play for more ad dollars
Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.
Why Calling Yourself The Best Could Be Helping Your Competitors Win In AI Search via @sejournal, @lilyraynyc
Citations and recommendations aren't the same thing. New data shows Google often cites your listicle while recommending the competition. The post Why Calling Yourself The Best Could Be Helping Your Competitors Win In AI Search appeared first on Search Engine Journal.
Google Tightens Requirements For Domain Migrations via @sejournal, @martinibuster
Google's updated documentation for domain migrations requires broader compliance demands for site owners. The post Google Tightens Requirements For Domain Migrations appeared first on Search Engine Journal.
Google Exposes The Fundamental Flaw Of LLMs.txt via @sejournal, @martinibuster
Google says a core assumption driving LLMs.txt adoption conflicts with the purpose its creators originally intended. The post Google Exposes The Fundamental Flaw Of LLMs.txt appeared first on Search Engine Journal.
Google Is Becoming A Personalizing Mirror Before You Even Type A Query via @sejournal, @TaylorDanRW
Search is becoming a mirror of private data, not a window to the web. Dan Taylor explains what personalized AI discovery means for brands. The post Google Is Becoming A Personalizing Mirror Before You Even Type A Query appeared first on Search Engine Journal.
Rank And AI Citation Aren’t The Same Number via @sejournal, @DuaneForrester
A model breaks your prompt into several short retrieval queries before anything hits an index. Prompt length tells you almost nothing about search behavior. The post Rank And AI Citation Aren’t The Same Number appeared first on Search Engine Journal.