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20,393 articles covering the AdTech ecosystem
Intentsify Partners With Clay to Bring Buyer Intent Data Directly Into GTM Workflows
The Clay x Intentsify Integration gives revenue teams access to account- and buying-group-level intent signals Intentsify, the leading global provider of B2B intent data and signal-based go-to-market solutions, announced the Clay x Intentsify Integration, a new partnership with Clay, the data and AI infrastructure trusted by more than 500,000 go-to-market teams. Intentsify’s Buyer Intelligence — […]
Net Conversion Promotes Joshuah Rodery to Chief Financial Officer
Rodery assumes role as independent agency’s growth accelerates. Net Conversion has promoted Joshuah Rodery to chief financial officer, seven months after he joined the company as vice president of finance. The promotion is the latest marker in a growth year for the independent agency, which has added three plum media AOR assignments over the past year (Winn-Dixie, Evermore […]
Felicia Day’s ‘The Guild’ Movie Breaks ‘Veronica Mars’ Kickstarter Record, Raising More Than $5.7 Million
Huzzah! With 38 hours remaining in its campaign, Felicia Day’s “The Guild” reunion movie has broken the record for highest crowdfunded movie in history, which was set by the “Veronica Mars” film project with $5,702,153 in 2013. As of Thursday at 8:30 a.m. ET, Day’s “The Guild: Ren Faire’d” hit $5,704,000 raised by a combined […]
Most Americans Have Not Seen Stories of People Living With HIV in Media in the Last Year: GLAAD Report
GLAAD reported on Thursday that most Americans say they have not seen stories about people living with HIV in the media. In its sixth annual State of HIV Stigma report, GLAAD says, “72% of Americans report they have not seen stories featuring real people living with HIV in the media over the past 12 months, […]
Brand Marketing Veteran Justin Breton Joins Gap Inc. to Drive Original Content
Walmart marketing alum Justin Breton has joined Gap Inc. to drive original content across a range of genres and platforms to support the apparel giant’s “Fashiontainment” business initiative. Starting Aug. 31, Breton will serve as Gap’s VP of development, reporting to Pam Kaufman, the Nickelodeon and Viacom alum who joined the company in February as […]
Newman’s Own bets on its purpose-driven heritage to engage millennials
Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that profits go to charities.
IAB Brings CreatorFronts, Podcast Upfront, and PlayFronts Together for the First Time
New York – August 20, 2026 – Today, IAB announced its September marketplace series, uniting the inaugural IAB CreatorFronts, with IAB Podcast Upfront and IAB PlayFronts into one of the most exciting and important weeks of the year. Creator influence, community, and fandom are now the common thread driving growth across Podcasting, Gaming, and Creator … Continued The post IAB Brings CreatorFronts, Podcast Upfront, and PlayFronts Together for the First Time appeared first on IAB.
Purpose Marketing Hits and Misses 08192026
Purpose Marketing Hits and Misses 08192026
Why the NFL is building a marketing platform around touchdown ‘cellys’
The 72andSunny campaign stars Cam Bynum and builds on the celebrations fans already create and share
Walmart Boosts Full-Year Guidance Following 38% Ads Growth
The company raised its guidance on sales and earnings Thursday, after reporting a booming ecommerce business, high profit growth, and tailwinds from tariff refunds totaling $2.9 billion.
How AI Is Changing Tech Marketing with Iterable CEO Sam Allen
Why marketers are more powerful than ever—if they assemble the right team.
NFL Stars Show Off New Celebrations in Season Kickoff Campaign
NFL players such as Bijan Robinson break out their best moves for new marketing push.
Marketing contribution is the new attribution
Attribution turns complex buyer journeys into neat charts. Marketing contribution looks at the content, conversations, and decision points those charts miss. The post Marketing contribution is the new attribution appeared first on MarTech.
How to tell if your personalization is over the line
Before using customer data to personalize an experience, test whether customers expect it, find it relevant, and feel comfortable with it. The post How to tell if your personalization is over the line appeared first on MarTech.
Business websites dominate Gemini’s local AI citations
Nearly 60% of Gemini’s local citations point to business websites, but recommendations can change dramatically when using identical searches. The post Business websites dominate Gemini’s local AI citations appeared first on MarTech.
How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)
How long does it take you to decide what to watch after you turn your TV on? The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared first on AdExchanger.
MarTech Interview on AI-Powered Customer Engagement with Priya Gill, CMO at Iterable
How can marketers use AI to drive better customer engagement tactics? Priya Gill, CMO at Iterable, discusses more about AI-powered personalization, real-time decisioning, customer trust, and the shift toward continuously improving customer engagement programs. ________ Hi Priya, tell us about some recent innovations brands can use to their advantage to create deeper customer engagement. The […]
Scorpion Pushes MULO Advertising Earlier in the Journey
Scorpion is expanding its Google Ads offering with Demand Gen, giving multi-location brands another way to reach consumers before they actively search for a nearby service provider. Paid search has long been a cornerstone of local customer acquisition. A consumer searches for a nearby home-services provider, attorney, pest-control company, or other service, and brands compete […] Scorpion Pushes MULO Advertising Earlier in the Journey first appeared on Street Fight.
Today’s marketing data is too saturated to be oil — it’s uranium
An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes Steve Kennedy, CMO at Marco's Pizza.
Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation
The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.
Prompt Injections Just Proved Something SEO Has Known For 25 Years via @sejournal, @theshelleywalsh
Hidden white-on-white text was an SEO trick 25 years ago. Now, it tells AI models what to conclude about you. The post Prompt Injections Just Proved Something SEO Has Known For 25 Years appeared first on Search Engine Journal.
Can we talk about whether originality is still a moat?
The proliferation of familiar ads does not negate the value of uniqueness, and might actually increase it.
Transport for Greater Manchester set to launch media review
Account is currently with Republic of Media.
Ikea’s Ingka Group begins global media review
Dentsu’s iProspect and WPP Media are incumbents on Ikea's media account.