News

AdPlayer.Pro Video Ad Tech Company Reports Q1 2026 Results

AdPlayer.Pro reports the release of new video player features in Q1 2026, shares plans for Q2 2026 and beyond. AdPlayer.Pro, an international provider of advanced video advertising technologies, has released the company’s Q1 2026 results, reporting new video ad player features, as well as expected product releases for the months ahead. According to the official […]

Matrix Unveils ‘Account Pulse’: A First-of-its-Kind AI-Driven Analytics Tool to Revolutionize Media Ad Sales

Matrix Solutions announces the upcoming release of Account Pulse, an AI-driven analytics tool to help media organizations identify risks and optimize revenue. Matrix Solutions, the media industry’s leading provider of revenue management and CRM solutions, today announced the upcoming release of Account Pulse, a sophisticated, bottom-up AI analytics tool designed specifically for the media advertising […]

Character.ai Launches AI-Powered ‘Books’ Feature Letting Users Play Inside Classic Literature Like ‘Pride and Prejudice,’ ‘The Great Gatsby’

Character.ai is expanding beyond chatbot interactions and into narrative entertainment with the launch of “Books,” a new AI-powered experience that allows users to step inside and interact with classic works of literature. Rolling out Thursday as part of the platform’s c.ai Labs initiative, the feature introduces a library of more than 20 public-domain titles — […]

Netflix Enlists Brian Williams for New Podcast Interview Show ‘We’re Back!’

Brian Williams, who’s been off the TV airwaves for the last five years, has gone into business with Netflix. The former NBC News and MSNBC anchor will host “We’re Back! With Brian Williams,” a weekly interview show with pop-culture figures — including actors, writers, musicians, athletes and journalists — and other newsmakers. Netflix said it […]

Sociable: Pinterest’s latest ad campaign encourages people to get off social media

“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.

Google brings AI Max for Search out of beta, will deprecate legacy tools

Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September.

Gen Z Workers Pick Human-Only Output Over AI-Assisted via @sejournal, @MattGSouthern

Gen Z workers surveyed by Gallup said they would trust work done without AI over AI-assisted output by more than 2-to-1, with the gap widening. The post Gen Z Workers Pick Human-Only Output Over AI-Assisted appeared first on Search Engine Journal.

Holland & Barrett OOH campaign spells out what bodies need

Lucky Generals created the campaign.

Review of the Week: Holland & Barrett makes a song and dance about health

Lucky Generals created the work.

Pitch Update: Ikea, IBM, Adidas, Vax, Brita, Mr Porky, Laneige, Princes and more

Campaign's weekly round-up of pitches, reviews and account wins.

Chili's - Food Court - 26s

ANA CEO Bob Liodice to step down

The Association of National Advertisers has begun a search for a new leader.

Target ends creator affiliate program—what it means for influencer marketing

Target is scrapping its commission-based Creator Program for a new, game-like system built around challenges and rewards as retailers replace affiliate structures with gamified programs.

Liquid Death x Pop-Tarts - Carnage Iced Tea Makes You a Degenerate Again - 1m13s

Liquid Death’s new Pop-Tarts iced tea will make you a degenerate kid again

Pop-Tarts Carnage, a low-sugar black iced tea, was made to taste like Frosted Strawberry Pop-Tarts.

Why Dr Pepper Became Its Own Biggest Fan on Social

The soda's fan-first strategy has delivered everything from snowy slushies to TV jingles.

Liquid Death and Pop-Tarts Team Up to Ruin Boring Adulthood

Liquid Death and Pop-Tarts team up in a 'wild but tasty collab.'

Adobe and Canva releases push AI deeper into creative workflows

Adobe and Canva are rolling out AI tools that turn design into conversation, intensifying competition and reshaping how marketers create. The post Adobe and Canva releases push AI deeper into creative workflows appeared first on MarTech.

AI’s impact on early-career marketers is reaching a crisis point

The entry-level hiring gap is widening as AI automates foundational tasks. How can leaders bridge the talent divide and protect the marketing pipeline? The post AI’s impact on early-career marketers is reaching a crisis point appeared first on MarTech.

Myseum Rebrands as Myseum.AI to Align with Full Suite of Technology and Social Media Platforms

Company developing privacy-first agentic platform for social media Myseum, Inc. (Nasdaq: MYSE) (“Myseum” or the “Company”), a privacy-first social media and technology innovator, today announced that it is now operating under the new name Myseum.AI, Inc. effective April 15, 2026. The rebrand illuminates the Company’s core technology platform that will integrate proprietary privacy-first artificial intelligence (AI) into its […]

Inuvo and FreeWheel Announce Integration to Advance IntentKey’s Programmatic Decisioning

IntentKey AI Powers Real‑Time, Impression‑Level Decisions Through FreeWheel Buyer Cloud Bidding Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence advertising technology solutions, today announced an integration with FreeWheel, a global technology platform for the advertising industry, to enhance programmatic media buying through proprietary artificial intelligence. FreeWheel’s customizable demand-side platform, Buyer Cloud, has a […]

Shirofune Launches AI Summary, Delivering Root-Cause Analysis and Strategy Recommendations in One Click

New feature automates root-cause analysis, strategy recommendations, and client reporting — reducing hours of manual work to a single click Shirofune, the award-winning digital advertising automation management platform trusted by over 13,000 accounts worldwide, today announced a new feature called AI Summary that uses generative AI to automatically analyze advertising performance fluctuations and deliver clear, […]

Newsroom PR Aligns Leadership Around LLM Visibility

Newsroom PR owner Howard Breuer has transitioned from CEO to Founder to focus on business development strategy and the firm’s AI-era visibility framework. Brian Skoloff has been promoted to CEO and Jennifer London to Vice President. The boutique legal PR agency’s leadership changes accompany a strategic expansion beyond traditional media relations to help attorneys and professional services firms strengthen how […]

Marketbridge Appoints Fiona McKenzie as President of Europe

Marketbridge, the Growth Company for Business, today announced the appointment of Fiona McKenzie as President of its European operations, effective immediately. McKenzie will lead the next phase of growth and integration across the region, advancing Marketbridge’s position as a leading B2B growth partner in an increasingly data and AI-driven market. The company also announced that Fiona Shepherd […]