News
20,392 articles covering the AdTech ecosystem
Sociable: YouTube rolls out improvements for connected TV
The company added multiple new features, including the ability to turn creator playlists into shows so viewers can stream videos episodically.
How Do I Identify Cannibalization Problems & Consolidate Without Loss Of Visibility? – Ask An SEO via @sejournal, @rollerblader
A practical guide to spotting keyword cannibalization using Search Console, site crawlers, and rank trackers, plus fixes like canonicals, meta robots, and internal linking. The post How Do I Identify Cannibalization Problems & Consolidate Without Loss Of Visibility? – Ask An SEO appeared first on Search Engine Journal.
Microsoft Ads Is Removing Max CPC From New Campaigns via @sejournal, @brookeosmundson
Microsoft Advertising will remove Max CPC from new non-portfolio campaigns starting Oct. 1, shifting advertisers toward automated bidding controls and performance targets. The post Microsoft Ads Is Removing Max CPC From New Campaigns appeared first on Search Engine Journal.
Watch the newest commercials from ESPN, Progressive, Skechers and more
Stephen A. Smith finds “sports nirvana” in the ESPN app.
Why fragmented buyer signals are holding back B2B marketing
B2B buyers expect relevant, connected buying experiences, but fragmented customer data and buying signals make it difficult for organizations to deliver a unified experience. As AI raises the stakes, organizations need a connected data foundation to turn buyer signals into meaningful insights. Partner insights from Adobe.
Amazon to expand drone delivery reach sixfold this year
The e-commerce giant will soon launch Prime Air deliveries in metro Atlanta, Chicago and Cleveland, giving customers another fast shipping option.
PCC Community Markets CEO to retire in 2027
Krish Srinivasan, who became the Seattle-based co-op’s leader in 2022, is preparing to depart after leading the grocer back to financial health.
Walmart touts low prices, meal offerings as key grocery levers
“Our price gaps to conventional grocers here in the U.S. are strong, and they continue to widen,” CEO and President John Furner said on an earnings call.
Amazon to expand drone delivery reach sixfold this year
The e-commerce giant will soon launch Prime Air deliveries in metro Atlanta, Chicago and Cleveland, giving customers another fast shipping option.
US toy industry has best first-half performance in 6 years
Growth in the industry is being fueled by older consumers, according to a new Circana report.
TJX blames merchandising missteps for rare miss in the US, but is that the whole story?
Some analysts believe the off-price retailer is also suffering the consequences of stiffer competition and consumers’ resistance to price increases.
Lululemon says it has ‘talented teams and leaders in place’ as communications chief exits
Bill Chandler will leave the company just days before incoming CEO Heidi O’Neill arrives.
Walmart’s stores have ‘evolved’ as e-commerce grows
CFO John David Rainey said brick and mortar is vital as retail becomes more omnichannel. Meanwhile, Walmart's Q2 U.S. comps were softened by drug pricing regulation.
BlizzCon 2026 Sets T-Pain, Simu Liu, deadmau5, YOASOBI and More Celeb Guests
T-Pain, Simu Liu, deadmau5, YOASOBI and more celebrities will be making special appearances for the return of Blizzard’s BlizzCon fan event this September in Anaheim, California. Presented by Blizzard Entertainment, the video game studio behind franchises including “World of Warcraft,” “Diablo IV,” “Overwatch 2,” “StarCraft” and “Hearthstone,” BlizzCon brings players together from around the world […]
Why Nuuly is betting on a microdrama for its social-first fall campaign
The Urban Outfitters-owned, high-growth clothing rental service wants to break through ad fatigue with a series that examines modern dating.
The Conversion Setup Errors That Break Smart Bidding
Smart Bidding problems often trace back to broken conversion tracking, not bidding strategy. Seven silent setup errors that corrupt the data feeding your campaigns. The post The Conversion Setup Errors That Break Smart Bidding appeared first on Search Engine Journal.
Google Expands Personalization Across Search, Discover & News via @sejournal, @MattGSouthern
Google is rolling out a new embeddable Preferred Sources button, natural language Discover controls, and customizable audio briefings in the Google News app. The post Google Expands Personalization Across Search, Discover & News appeared first on Search Engine Journal.
To Avoid AI Marketing Traps, Become a Hybrid CMO
The next advantage in marketing will belong to those who combine AI's speed with human scar tissue.
Sony WPP Rebate Fraud Allegations Reawaken Age-Old Debates in Adland
New claims surfaced in the WPP whistleblower suit reignite questions about adland's biggest trust problem.
Tricentis Introduces New AI Innovations to Advance Agentic Enterprise Software Development
New technologies from Tricentis Labs help enterprises explore applications, assess release readiness, and evaluate AI agents with greater confidence Tricentis, the global leader in agentic quality engineering, announced at its annual industry conference, Tricentis Transform, a lineup of new AI-powered innovations designed to help enterprises build, validate, and deliver high-quality software at scale. The announcement […]
Capacity Brings Automated Quality Assurance, Multi-Agent Support and Knowledge Orchestration to Voice Offerings
AI agents improve customer voice interactions and handle cross-department issues seamlessly Capacity, a unified CX Automation Platform, is bringing a more connected approach to voice AI. Capacity’s voice AI agent uses a human-like neural voice to deliver natural, conversational interactions while maintaining context throughout a call, drawing on the same knowledge layer that powers chat, […]
Agiloft Announces Agiloft for Salesforce on Salesforce AgentExchange
Agiloft’s customers can now benefit from code-free, CRM-native contract management to help you extend your Agentic Enterprise Agiloft, the global leader in data-first contract lifecycle management (CLM), announced it has launched Agiloft for Salesforce on AgentExchange, Salesforce’s marketplace that brings together the rich ecosystems of AppExchange, Slack, and Agentforce into one experience – making it easy […]
Captello Launches CapChat™, the Industry’s Most Advanced and Automated Analytics Platform Ever Built for Events.
Plain-language answers checked against live records, dashboards, and reports that build themselves, and the same intelligence inside Captello and in the AI platforms teams already use. Captello, The Only Event-to-Revenue Intelligence Platform, announced the general availability of CapChat™, a purpose-built intelligence layer that lets anyone ask questions about their event, meeting, engagement, and revenue data […]
Intentsify Partners With Clay to Bring Buyer Intent Data Directly Into GTM Workflows
The Clay x Intentsify Integration gives revenue teams access to account- and buying-group-level intent signals Intentsify, the leading global provider of B2B intent data and signal-based go-to-market solutions, announced the Clay x Intentsify Integration, a new partnership with Clay, the data and AI infrastructure trusted by more than 500,000 go-to-market teams. Intentsify’s Buyer Intelligence — […]