News
20,392 articles covering the AdTech ecosystem
For brands, the creator ambassador is becoming a creator executive
The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan "The Stallion" Howlett.
Inside toy brand Sticki Rolls’ YouTube strategy to win over Gen Alpha
Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.
RMN-Mania; Mom! Netflix And YouTube Are Fighting Again
Can There Be Fewer RMNs, Please? There are hundreds of retail media networks. Even if you narrow the definition to brick-and-mortar retail chains – and ignore the endless parade of first-party data sellers now flying the “retail media” flag – there are still simply too many platforms for marketers to manage. And marketers will be […] The post RMN-Mania; Mom! Netflix And YouTube Are Fighting Again appeared first on AdExchanger.
Week of Aug 10 Morning News Ratings: GMA Reclaims First
GMA is back on top in total viewers after four weeks.
How an Indie Studio Convinced ‘Naruto’ Creator, TV Tokyo to Let Them Make Franchise’s First Official Digital Cards App (EXCLUSIVE)
“Naruto” fans will have access to the popular anime franchise’s first-ever official digital cards app with Thursday’s worldwide launch of “Naruto Ninja Cards.” Described as “a gamified card-collecting experience,” “Naruto Ninja Cards” lets app users collect the series’ most iconic characters in card form, uncover exclusive artworks, and enjoy real-time strategic activities with friends. While […]
Sonic the Hedgehog to Headline Fortnite’s ‘Override’ Season (Gaming News Roundup)
Sonic the Hedgehog will headline Fortnite’s new “Override” season. Players will be able to play as Sonic and unlock the Tails Sidekick with the purchase of the Battle Pass for the hedgehog’s 35th anniversary. The collaboration will also feature the Tails Sprite, Rings and Sonic Power Sneakers, which allows players to Spin Dash in their […]
The Keyword Universe Was Always Smaller Than We Thought via @sejournal, @DuaneForrester
Citation tools answer a different question than rank trackers did: not why you appeared, but whether the phrase you're chasing has already settled. The post The Keyword Universe Was Always Smaller Than We Thought appeared first on Search Engine Journal.
Review of the Week: Three skates into fun
Wonderhood Studios created the campaign.
ID Mobile spotlights creeping costs with 99p ice creams in Clacton
Trouble Maker created the experience.
Premier League 2026 round-up: Coca-Cola, Formation Games, Betway and more
The league kicks off on Friday 21 August.
Pitch Update: Ikea, Coca-Cola, Peroni, Cancer Research, Sekonda, South Western Railway & more
Campaign's weekly round-up of pitches, reviews and account wins.
Channel 4 promotes survival show Apocalypse with dark comedy
4Creative developed the campaign.
Professor Arday’s death should make brands consider the media ecosystem they fund
Advertisers can control where adspend is directed and the behaviours expected from partners.
Dynamic creative optimization explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on dynamic creative optimization (DCO).
Owned media explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on owned media
Multi-touch attribution explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on multi-touch attribution.
Spotify features users’ playlist titles as headlines in witty OOH campaign
Some playlists are strung together to tell stories in Uncommon’s work in New York, Miami and Los Angeles.
Out-of-home (OOH) advertising explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on out-of-home (OOH) advertising.
Media rebates explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry for media rebates.
Social commerce explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry for social commerce.
KFC Canada turns thirst traps into ‘Kwench traps’ for new drink menu
The Courage campaign uses influencers, social posts and fan-made “Kwench traps” to introduce the line.
EXCLUSIVE: Omnicom Offloads Hundreds of Staffers Who Built Its AI Platform to Third-Party Contractor
The holdco is outsourcing hundreds of the engineers and product staff who built the AI platform it has positioned as central to its future to IT firm Endava
Michaels launches 3D digital frame builder
The retailer is harnessing 3D and AR technology to help shoppers preview frames in their spaces.
2026 Mid-Year Consumer Spending: Inflation Driving Fewer Purchases, Higher Value Orders
US consumers are spending more money than they did in 2025, but not in the way retailers expected. They’re making significantly fewer purchases and doing far more research before committing to purchases. The shift reflects inflation-driven price pressures – but pricing alone doesn’t explain it. Online prices rose just 2%-3% over the same period according […]