News

Google's Titans architecture and MIRAS framework enable AI to handle massive amounts of data and work faster. The post Google’s Titans And MIRAS: Significant Advancement In Long-Context AI appeared first on Search Engine Journal.

Critical vulnerability in WordPress User Registration & Membership plugin enables unauthenticated attackers to obtain administrator role. The post WordPress User Registration & Membership Plugin Vulnerability appeared first on Search Engine Journal.

The marcomms M&A sector is undergoing a notable global rebound after two challenging years, driven by new private equity entrants and strategic acquisitions in technology and influencer infrastructure.

AI is reshaping how people think, choose and buy – and, in doing so, it’s elevating the importance of brand-building.

Meanwhile, Campaign Red lists the key creative wins reported globally last year.

Agency brands EssenceMediacom, Mindshare and Wavemaker are appearing less frequently on pitch lists.

Supermarket extends media planning and buying brief with EssenceMediacom.

Understanding anticipation, its value and what drives it, is not just interesting, but essential.

Agency was crowned after competitive pitch run by Formula E’s procurement team.

Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.

Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.

In today’s Digest we discuss the UK launching a consultation on a  social media ban for under-16s, a Google patent hinting at AI-generated landing pages, and Roblox surpassing TikTok in Gen Z shopping growth. The post Digest: UK to Trial Social Media Ban on Under-16s; Google Patent Hints at AI-Generated Landing Pages appeared first on ExchangeWire.com.

FirstPartyCapital has announced the launch of a new corporate innovation model. The post FirstPartyCapital Announces Corporate Innovation Model to Facilitate Strategic Investment in Ad Tech appeared first on ExchangeWire.com.

A practical guide for creators to write effective brand pitch emails, with process steps, pro tips and follow-up best practices.

Reaction to Chris Kempczinski’s post underscores how quickly online audiences can reshape a corporate message.

Arianna Orpello, Geico’s CMO since January, has already signed a multiyear deal with basketball star Azzi Fudd.

Oscar Mayer’s Wienie 500 and Ikea’s “Sleep Talk Reviews” are among the other winners at the Gerry Graf event.

This year’s Gen Zers to Watch list highlights 24 rising young professionals already making an outsized impact on the advertising and media industry.

Credit card companies are leveling up their perks in hopes of attracting young spenders. But is it a race to the bottom?

Senior leaders across the marketing, advertising, and technology industries creating environments where talent can learn, thrive, and make an impact.

Points maxxing is for the spreadsheet warriors.

Agencies must address their eroding pricing models as AI speeds up work and reduces headcount needs

Is underwriting a movie as effective as product placement?