News
20,388 articles covering the AdTech ecosystem
The AI gap for marketers—where results show up (and don’t)
AI is reshaping ad infrastructure and discovery, but earnings show limited revenue impact. Ad Age reporters discuss where results appear—and what marketers should watch.
How the Honey Deuce became the US Open’s $17 million ritual
Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still rising—and the partners are investing to keep it growing.
Ads of the Week: 12 Campaigns That Caught Our Eye, From Dunkin’ to Verizon
Dunkin’, Coca-Cola, JCPenney, Disney, and more are behind the week’s most notable ads.
Retail Roundup: 8 Commerce Moves From Target, Citi, Klarna, and More
Citi expands into commerce media, the ANA flags retail media’s biggest roadblocks, and agencies deepen their bets on Amazon and TikTok
Serval Launches Catalyst, an AI Agent That Automates Automation Building
Catalyst finds the repetitive work buried in a company’s ticket history and builds the automations to resolve it, because automating a task forever should be easier than doing it manually once. Serval, the AI-native enterprise service management platform, launched Catalyst, the AI agent that automates how automations are built. Catalyst builds and configures automations across […]
Krisp Joins 8×8 Technology Partner Ecosystem to Deliver Clearer Voice Experiences
Integration brings AI-powered noise cancellation, accent conversion, and multilingual voice capabilities to the 8×8 Platform for CX 8×8, Inc., a leading global business communications platform provider, announces that Krisp, a leading provider of voice AI technology, has joined the 8×8 Technology Partner Ecosystem. The partnership brings Krisp’s AI-powered noise cancellation, voice isolation, accent conversion, and […]
OneIMS Launches AI Visibility Audit for Manufacturers as B2B Buying Shifts to AI Search
New service shows manufacturers and B2B companies how they appear across ChatGPT, Google AI Mode, and other AI platforms. It also shows where competitors are winning visibility instead. OneIMS, an AEO agency serving manufacturers and B2B companies, announced the launch of its AI Visibility Audit. An AI Visibility Audit measures how often and how accurately […]
Orvera AI Featured as Core Performing on the CMP Prism for Voicebot/Conversational IVR Showcasing Capability in Customer Contact and CX Technology
Orvera AI proudly announces its placement on the CMP Prism, for Voicebot/Conversational IVR. The CMP Prism is an independent, analyst-led evaluation framework that benchmarks customer contact technology solutions against industry standards. CMP Prisms are updated twice annually to reflect the latest advancements, provider performance, and market shifts in customer contact technology. On a live call, […]
Influ2 Launches MCP for Contact-Level ABM
Revenue Teams Can Now Analyze Performance, Prioritize Outreach, and Launch ABM Programs Through AI Applications Influ2, the leading contact-level ABM platform, announced the launch of its Model Context Protocol (MCP) server, giving AI applications access to what they cannot get anywhere else: contact-level buyer signals to know who to target, and the ABM programs to […]
Supplement Brands Chasing Informational Keywords Are Getting Less Traffic, Content Stream Report Finds
New study of 116 supplement websites finds that sites leaning heavily on informational content earn 2.7x less traffic per keyword than those with a balanced content mix Content Stream, an SEO and content agency specializing in health and wellness brands, released its 2026 Supplement Industry SEO Report earlier this month. It is a data analysis […]
Understanding Search Intent Helps Business Websites Connect With Relevant Online Searches
Search engines have changed significantly since the days when website optimization largely involved placing a target keyword throughout a page and hoping for a favorable position in search results. Modern search engines evaluate context, relevance, content structure and the likely purpose behind a search. That purpose is commonly known as search intent, and understanding it […]
As Ad Tracking Collapsed, the #1 Shopping App Built an AI Marketing Platform
As third-party tracking disappeared, Checkmate built a profitable AI marketing business on its own shopper data. 700+ brands were already using it. Checkmate, the consumer shopping platform backed by Google Ventures, Mantis VC (The Chainsmokers) and Paris Hilton, today revealed the business it has been quietly building for years: mate, an AI marketing platform now […]
Software Tree Launches ORM_Skyway to Automate the Bridge from Relational Databases to AI
Builds a governed, business-object path from enterprise DBs to AI agents, opening opportunities for AI platforms, data providers, integrators, and developers Software Tree, a provider of Object-Relational Mapping (ORM) and data integration technologies, today announced ORM_Skyway, a new automation product designed to make existing relational databases AI-ready. What I like about ORM_Skyway is that it […]
Veuno Launches Free AI Visibility Checker for B2B Brands Losing Ground in AI Search
New tool shows companies how visible their website is to ChatGPT, Gemini, Perplexity, and other AI answer engines, in under a minute Veuno, a B2B digital marketing agency specializing in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Paid Media Campaigns (PPC), today announced the launch of its free AI Visibility Checker, available at […]
What AI Bot Data From Hundreds Of Sites Reveals About AI Search [Webinar] via @sejournal, @lorenbaker
Optimize your marketing strategy by learning the limitations of AI search metrics and how to utilize your data effectively. The post What AI Bot Data From Hundreds Of Sites Reveals About AI Search [Webinar] appeared first on Search Engine Journal.
The Stack: The AdTech Shakeup
This week, AI continued to reshape advertising, search and consumer technology, while regulators and industry players pushed to redefine the rules of the digital ecosystem. In today we cover Ex-WPP Executive Claiming Sony probe uncovered $350m in client rebates The post The Stack: The AdTech Shakeup appeared first on ExchangeWire.com.
Micro1 Wants Human Domain Experts To Profit From AI And LLMs
Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors. The company began in 2022 by offering an enterprise SaaS product: an AI agent […] The post Micro1 Wants Human Domain Experts To Profit From AI And LLMs appeared first on AdExchanger.
Future of Marketing: For the source of Nike’s decline, ignore the easy answers
The markets have the vaunted apparel brand in last place. But to understand why it’s lagging, and the hurdles in the way of recovery, marketers should ignore hobby horse explanations.
Discord adds lower funnel with outcomes push
Discord is pushing its ad business further down the funnel, betting that its gaming communities can deliver more than impressions.
Walmart gets close to $3 billion in tariff refunds
Tariff refunds continue to bolster big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
For brands, the creator ambassador is becoming a creator executive
The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan "The Stallion" Howlett.
Inside toy brand Sticki Rolls’ YouTube strategy to win over Gen Alpha
Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.
RMN-Mania; Mom! Netflix And YouTube Are Fighting Again
Can There Be Fewer RMNs, Please? There are hundreds of retail media networks. Even if you narrow the definition to brick-and-mortar retail chains – and ignore the endless parade of first-party data sellers now flying the “retail media” flag – there are still simply too many platforms for marketers to manage. And marketers will be […] The post RMN-Mania; Mom! Netflix And YouTube Are Fighting Again appeared first on AdExchanger.
Week of Aug 10 Morning News Ratings: GMA Reclaims First
GMA is back on top in total viewers after four weeks.