News
20,391 articles covering the AdTech ecosystem
Brandweek Returns to Atlanta With Starbucks, Crocs, Mattel, Coca-Cola, and More
ADWEEK’s Brandweek will bring together industry leaders to unpack the forces reshaping marketing today.
What the teams getting the most from AI do differently
Teams built around autonomy, experimentation, and cross-functional work can turn AI’s speed into faster campaigns without adding headcount. The post What the teams getting the most from AI do differently appeared first on MarTech.
B2B marketers don’t trust the data used to shape budgets
Marketing data influences budgets, but only 49% fully trust its accuracy and completeness. Disconnected reporting is behind the confidence gap. The post B2B marketers don’t trust the data used to shape budgets appeared first on MarTech.
How CKE Is Scaling Local Marketing
CKE Restaurants is building a more centralized local marketing infrastructure across Carl’s Jr. and Hardee’s while moving parts of its marketing closer to individual regions and locations. For multi-location brands, the strategy shows how automation can make enterprise scale and local relevance increasingly complementary. For a restaurant company operating thousands of locations, the local marketing […] How CKE Is Scaling Local Marketing first appeared on Street Fight.
Creator fit beats follower count for brands: Here’s what the numbers say
The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and brands persists.
Ann Taylor stages a brand comeback with Substack, fall fashion blitz
The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fostering a fan community, such as an editorial newsletter.
Google’s Generated Interfaces Could Compete With Tool Pages via @sejournal, @MattGSouthern
AI Overviews can now build interactive tools inside Search. Google’s testing shows generated interfaces often beat top results in head-to-head comparisons. The post Google’s Generated Interfaces Could Compete With Tool Pages appeared first on Search Engine Journal.
Can non-financial perks make up for declining bonuses?
Adland figures weigh in on the importance of work perks during times of commercial pressure.
Sky Sports adds new Premier League sponsor
Brand ramps up sports sponsorship following appointment of new media agency last year.
Superdrug owner appoints media agency
The account was previously with WPP Media’s Mindshare.
Brand Film Awards 2027: open for entries
Brand Film Awards, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film globally, is now open for entries to the 2027 iteration.
Channel 4 extends targeting proposition to YouTube channels
The move is part of Channel 4’s Fast Forward strategy, which is targeting a 'digital-first' offering by 2030.
Agency bonuses down 14% as rising costs take their toll
Median bonuses fell 14% in 2025, according to Campaign data.
Monks hires Darren Savage as group strategy director
The shop has created two new strategy roles.
Toyota asks Hilux drivers to 'show restraint' in pan-European campaign
T&P created the push.
Designing pop-ups for the second screeners
Second screening isn’t just reserved for TV or out-of-home advertising – it’s coming for in-person pop-ups too.
We Are Collider develops tool to predict brand experience ROI
Roxi uses AI to predict and measure the ROI of activations.
Week in Review: YouTube Moves to Block Netflix’s Creator Deals, Goalhanger Touts Film and TV Ambitions, and India Removes TV Ad Cap
In this week's Week in Review: YouTube goes on the defensive against Netflix's creators deals, Goalhanger eyes up film and TV expansion, and India removes its 12 minute TV ad cap. Top Stories YouTube Moves to Block Netflix's Creator Deals YouTube is offering millions of dollars to some of its biggest creators in exchange for Read More
1 Campaign, 100+ Ads, 70% Engagement: Inside Wella’s AI Audio Success with AudioStack
Azerion used AudioStack's agentic production platform to turn one script into 100 personalised audio ads across the UK — proof that AI-driven personalisation can move even a sensitive, hard-to-message category to act. New Wella's Nioxin Pro Clinical line saw 70% of [...] The post 1 Campaign, 100+ Ads, 70% Engagement: Inside Wella’s AI Audio Success with AudioStack appeared first on ExchangeWire.com.
Neutrogena Responds to Hayden Panettiere Backlash: ‘This Isn’t Who We Want to Be’
Brand admits it made the late actress feel 'unsupported' after terminating her contract following her public comments about postpartum depression.
Why long sales cycles make B2B marketing hard to measure
Long B2B sales cycles make most marketing measurement unreliable. Learn why clicks, leads, and conversions don’t tell the full story. The post Why long sales cycles make B2B marketing hard to measure appeared first on MarTech.
HubSpot July 2026 updates: Agent Hub arrives and more ways to control what you see
The July 2026 HubSpot updates focus on giving you more control over what shows up where, and folding every AI agent into one place to manage them. The post HubSpot July 2026 updates: Agent Hub arrives and more ways to control what you see appeared first on MarTech.
The engagement illusion: What actually gets attention (and what gets ignored)
AI makes producing content fast, but earning true attention is harder than ever. On Sept. 2, we'll discuss how to cut through the noise and create meaningful engagement. The post The engagement illusion: What actually gets attention (and what gets ignored) appeared first on MarTech.
Nexxen Introduces Standardisation of Smart TV Home Screen Advertising
Nexxen, the advertising technology platform powered by unique data and media, announced the launch of the standardisation of Smart TV home screen inventory specifications across original equipment manufacturers ("OEMs"). Uniform specifications will enable advertisers to more seamlessly activate campaigns within [...] The post Nexxen Introduces Standardisation of Smart TV Home Screen Advertising appeared first on ExchangeWire.com.