News
16,538 articles covering the AdTech ecosystem
Xumo Expands Contextual Targeting Capabilities Through Gracenote and IRIS.TV Integrations
Expanded integrations give advertisers access to distinct contextual signals across Xumo’s FAST inventory Xumo is among the first to offer these capabilities on FAST channels, supporting more precise, brand-enhancing activation across linear streaming Xumo, the streaming platform joint venture between Comcast and Charter, announced expanded integrations with Gracenote and IRIS.TV. The new capabilities give advertisers access to […]
Zilliz Launches Vector Lakebase, Extending the World’s Most Adopted Vector Database into a Unified Data Platform for AI
Available now in public preview on Zilliz Cloud, Vector Lakebase keeps production vector search at its core and adds shared lake-native storage and on-demand compute — bringing real-time serving, interactive discovery, and batch analytics onto one data foundation. Zilliz, the company behind Milvus, the world’s most widely adopted open-source vector database, announced the public preview of Zilliz […]
Straive Acquires NextGen Invent to Boost Data & AI Operationalization Capabilities
Straive, a global leader in Data & AI operationalization, announced its acquisition of NextGen Invent, an AI engineering and enterprise services provider. NextGen Invent combines data and AI engineering with domain expertise to deliver tailored business solutions for clients across various industries, including Life Sciences, and Manufacturing. The company has offices in New York (USA) […]
Digital Envoy Launches LocID Native App on Snowflake to Enable Privacy-First Identity Collaboration with Zero Data Egress
Digital Envoy, the pioneer of IP-based geolocation intelligence, announced the launch of its new LocID Native App within Snowflake, currently available in closed beta. Built on a strict “no egress” principle, the privacy-first application enables companies to activate and collaborate on identity data entirely within their own Snowflake environment, ensuring that first-party data never leaves […]
10 Cannes Lions Events and Trends to Watch for at This Year’s Festival of Creativity
The annual Cannes Lions festival of creativity opens this year with the sectors it covers in the throes of fundamental change — so it’s no surprise that the 2026 event is packed with signs of the future and sessions with leaders who represent the transition that is upending media and entertainment. The June 22-26 international […]
Opti Digital Launches Insights Hub, a Unified Intelligence Platform for Publisher Revenue Growth
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (22nd June, 2026) announced the launch of Insights Hub, a unified intelligence platform designed to help publishers make faster, smarter monetisation decisions through real-time ad revenue intelligence. As [...] The post Opti Digital Launches Insights Hub, a Unified Intelligence Platform for Publisher Revenue Growth appeared first on ExchangeWire.com.
Digest: Penske Acquires Vox Media Portfolio; Telegram Loses India Block Appeal
In today’s Digest, we look at Penske Media acquiring the Vox Media portfolio in a major publishing deal; Telegram losing its appeal against an app block in India; and the Attorney General ordering a government department off X over disinformation [...] The post Digest: Penske Acquires Vox Media Portfolio; Telegram Loses India Block Appeal appeared first on ExchangeWire.com.
Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems
Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.
Fire TV Makes A Play For Its Share Of Home Screen Ad Dollars
Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 2026 FIFA World Cup. The post Fire TV Makes A Play For Its Share Of Home Screen Ad Dollars appeared first on AdExchanger.
How should adlanders spend Lions week if they aren’t going to Cannes?
The industry gives its advice on how to make the most of Cannes Lions week, even when you're not drinking rosé on La Croisette.
Campaign steps up global expansion by launching in Central and Eastern Europe
Under new partnership with The Brief Media Company Campaign will enter Poland, the Czech Republic, Slovakia, Hungary and Romania.
Unrotting at Cannes Lions: the move from infinite content to intentional culture
On the basis of a recent trends report conceived as a manifesto against "brain rot", get ready for a series of sessions at Cannes most likely to embody the spirit of "unrotting".
Cannes Lions 2026 live blog: all the award winners and festival news
The latest updates from the International Festival of Creativity.
Five Ad Tech Stories to Watch at Cannes
Chris Harihar of Mod Op looks at what might be making headlines on La Croisette this year... The post Five Ad Tech Stories to Watch at Cannes appeared first on ExchangeWire.com.
Cannes Lions Day 1: Welcome to the Croisette
Day 1 of Ad Age’s Cannes Daily newsletter. Catch up on news, get tips from peers and discover events to attend.
Amazon Pushes Conversational AI Ads Onto the Open Internet
Amazon is releasing its AI-powered Sponsored Prompts ads across the open web.
EXCLUSIVE: Walmart Pulls Sam’s Club Deeper Into Its Ad Business
Chief growth officer Seth Dallaire outlines the the big-box retailer’s growth plan.
Fox’s Roku Deal Signals The Next Phase Of Television
In a move described as a “defining moment” for the company, Fox has announced its $22 billion purchase of Roku, an acquisition that will make Fox the third-largest player in US television by share of viewing. Expected to close in 2027, the transaction combines Fox’s sports, news and entertainment content with its streaming platform, Tubi, […] The post Fox’s Roku Deal Signals The Next Phase Of Television appeared first on AdExchanger.
Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms
Omnicom just took a major step forward in solving CTV’s long-running frequency capping problem. The agency holding company announced Monday that it’s adding new capabilities to the cross-platform clean room that its media services division, Omnicom Media, introduced in 2023. These new features enable post-campaign measurement of a campaign’s reach, frequency and performance across multiple […] The post Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms appeared first on AdExchanger.
Embracing The Spirit of Cannes Without Actually Being There
The real value of Cannes lies far beyond the Croisette
Cannes Briefing: The ad industry’s power shifts, mapped in sand
An investment bank walks into Cannes. A holdco walks out.
Omnicom Media kicks off a series of partnerships at Cannes Lions with a first-time Netflix deal
Omnicom Media is integrating Acxiom audience data into Netflix’s ad capabilities to enable more relevant ads, and sometimes even work them into the content
Media Buying Briefing: How Sport Beach became a big Cannes Lions destination — and a business
Sport Beach started as a one-slide concept. It's since grown into one of Cannes Lions' most popular activations – and a standalone business unit for holdco Stagwell.
The AI search boom is fueling content budgets before media buys
As brands chase visibility in AI search, many are reallocating SEO, content and creator budgets before investing in AI search advertising.