7,690 articles covering the AdTech ecosystem
BBH London promotes the brand’s easier-to-open wrappers by creating the opposite.
Zoom appointed PMG as its first global media agency of record after an internal review.
LOLA Madrid’s sequel to an award-winning campaign links calendar alerts with winter sun forecasts.
IHOP’s Mr. Fantasy meet-and-greet, K18’s attempt at breaking a Guinness World Record and social media’s outpouring of support for a baby monkey are some of this week’s creator economy headlines.
Versace promotes its new fragrance Crystal Emerald in a spot starring model Lila Moss.
LiveRamp envisions a future in which the end-to-end marketing cycle is managed almost entirely by agentic workflows.
Study from OM Media Trials and Zefr finds ads running next to some AI content perform well.
CEO Chris Kempczinski’s bite is garnering more attention than the burger itself, which echoes a previous launch.
Freelancers now make up 70% of some marketing teams, but a flooded market means fewer guarantees for independent creatives.
Stranger Things drops to second place.
AI rewards original insight, proprietary data and firsthand experience over length and polish. Here’s how content strategy must evolve. The post Why original thinking is your competitive advantage in the AI era appeared first on MarTech.
Automation levels directly correlate with AI returns. Without structural change, marketing’s AI spend may amplify old inefficiencies. The post Automation is marketing’s fastest path to AI returns appeared first on MarTech.
IAB Tech Lab’s new CoMP framework aims to create standardized commercial terms for AI systems before they crawl or use publisher content. The post IAB Tech Lab proposes rules around AI content scraping appeared first on MarTech.
New guidance explains how the Universal Commerce Protocol powers AI-driven checkout across its platforms. The post Google details how its on-Google checkout works appeared first on MarTech.
DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation. The post Dstillery Has A New Agentic AI Interface For Refining Audiences Faster appeared first on AdExchanger.
Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer only see “click-through attribution.” Instead, Meta will segment the social media-type engagement that occurs on its platforms – including shares, like, saves, bookmarks, comments, etc. – into a category called “engage-through attribution.” When, for example, […] The post Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It) appeared first on AdExchanger.