Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

ExchangeWireApril 17, 2026editorialRead original

Last updated Apr 17, 2026 by ATDb automated enrichment

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Jonas Jaanimagi of IAB Australia gives us his thoughts on how the ad industry can truly realise the promise of agentic advertising... The post Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive appeared first on ExchangeWire.com.