News
20,391 articles covering the AdTech ecosystem
LISTEN: Amazon Courts Creators to Build Businesses and Scale the Attention Economy for Brands
On today’s episode of Variety‘s “Strictly Business” podcast, Matt Sandler and Angie More of Amazon explain how the digital behemoth is diving in to the creator economy to build business and bring scale in ad buying to big brands. Sandler, who is Amazon’s general manager of creator services, and More, head of creator ad partnerships, […]
TikTok to Pay $400 Million to U.S. Government to Settle Lawsuit Alleging App Violated Child-Safety Law
TikTok, the company behind the popular short-form video app, has agreed to pay $400 million to settle a U.S. government lawsuit alleging that a predecessor app violated the country’s Children’s Online Privacy Protection Act (COPPA). The Justice Department announced the settlement with TikTok and China-based ByteDance on Friday. Under the terms of the agreement, TikTok […]
AI Mode Queries Are 3X Longer – Why Your Page Should Lead With The Answer via @sejournal, @gregjarboe
One year of AI Mode data shows people asking questions, not typing fragments, which is why the lead-first paragraph now beats the narrative arc. The post AI Mode Queries Are 3X Longer – Why Your Page Should Lead With The Answer appeared first on Search Engine Journal.
Premier League and WSL 2026 round-up: Betfred, Rimmel, Coca-Cola, Formation Games, Betway and more
The football season kicks off today.
Audi cars sneak into Silverstone in playful campaign
The work was created by BBH London.
Formula E's Ellie Norman: creator marketing 'starts from a position of trust'
The CMO shares how creators, alongside a new partnership with Disney+, are helping the sport reach new viewers.
WPP hits back at Foster lawsuit as 'naked attempt' to seek 'exorbitant payout'
Holding company made the claims in an application to “seal” Richard Foster's recently amended claims against it.
Watch the newest commercials from Kohl’s, Hallmark+, Cracker Barrel and more
Kohl’s Mom (Ellie Kemper) says, “Kohl’s back-to-school deals are so good, my receipt just stole a prime spot on the fridge. Sorry, kids.”
Week of Aug 10 Cable News Ratings: CNN Grows in Demo
Fox News was No. 1 in both dayparts.
How to Make AI Your Creative Superpower with Native Foreign’s Nik Kleverov
Turning impossible ideas into brand stories that resonate.
In off price, Ross is the new boss
Store comps at the off-price retailer soared 10% in Q2, thanks to new and returning customers, in sharp contrast to major rival TJX Cos.
‘GTA 6’ Developer Rockstar Games Subpoenas Microsoft, Discord Amid Leaks
Rockstar Games parent company Take-Two Interactive filed requests with a federal court for subpoenas seeking information from Microsoft and Discord regarding gameplay leaks for its eagerly anticipated “Grand Theft Auto 6” — coming more than three months ahead of the game’s release. Per the documents, filed with the U.S. District Court for the Southern District […]
Week of Aug 10 Evening News Ratings: WNT Regains First in Demo
WNT was the only broadcast up in total viewers and the demo.
The Friday Checkout: Walmart and Target each put a unique spin on grocery
In reporting their latest earnings, the retailers made clear that they depend heavily on their food and beverage businesses as they look to stand out to consumers.
Cyclospora outbreak is crimping produce sales, data shows
More than 6.5 million households stopped buying salad mixes and kits during the month that ended July 26, according to Numerator.
Victoria’s Secret reshapes tech leadership
Former Foot Locker executive Adrian Butler will oversee technology and former Starbucks CTO Gerri Martin-Flickinger will sit on the board.
Home Depot rolls out express delivery in 3 hours or less across US
The service covers thousands of SKUs and uses more than 2,000 U.S. stores as fulfillment hubs.
The Weekly Closeout: Target’s home turnaround and Macy’s 100th parade countdown
Long lead times in the category mean a rebound will take time. Meanwhile, the department store is setting its sights on its centennial Thanksgiving Day Parade.
Roots to be acquired by Roberto Cavalli parent company
The outdoor retailer will go private in a deal led by Marquee Brands that is designed to ensure it “remains anchored in Canadian culture.”
The House Doesn’t Publish Its Tells via @sejournal, @pedrodias
AI labs are buying pre-2022 books to avoid training on AI slop while quietly building text watermarking, exposing why content-at-scale strategies are a losing bet. The post The House Doesn’t Publish Its Tells appeared first on Search Engine Journal.
Bridging The World Of TV And Ad Tech
Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s new in the world of home screen ads. The post Bridging The World Of TV And Ad Tech appeared first on AdExchanger.
The FTC is turning its sights on personalized pricing. What does it mean for customers?
Consumers are anathema to what they see as unfair pricing practices. Now, the Federal Trade Commission is giving businesses yet another reason to be wary of implementing personalized or surveillance pricing.
StackAdapt’s AI Delegation Gap: 90%+ Marketers Use AI, But Only Half Trust Autonomous AI
StackAdapt, the leading AI advertising and orchestration platform, unveils The AI Delegation Gap, a global report examining how marketers are redefining the role of artificial intelligence in advertising. While AI adoption has become mainstream, the findings suggest a gap between ambition [...] The post StackAdapt’s AI Delegation Gap: 90%+ Marketers Use AI, But Only Half Trust Autonomous AI appeared first on ExchangeWire.com.
5 Marketer Moves to Know This Week: Klarna, Microsoft, and Gap
A roundup of this week's biggest marketing leadership moves