7,685 articles covering the AdTech ecosystem
American Airlines, Estée Lauder and Kroger are among the brands taking a look at their agency relationships.
Grey’s evolved creative puts the beer front and center, positioning a cold Modelo as proof the grind was worth it.
ColorComm, the membership community and conference series for advancing executives in business, is opening a full-service strategic advisory firm.
McCann global CEO Tyler Turnbull spends his winters in the mountains of Canada. Catch him if you can.
A warning was issued about two vulnerabilities affecting up to 60,000 installations of the Seraphinite Accelerator WordPress plugin. The post Seraphinite Accelerator WordPress Plugin Vulnerabilities Affect 60K Sites appeared first on Search Engine Journal.
Agency leaders highlighted the importance of trust, mental wellbeing and outcomes for clients and teams when making the decision.
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today announced its fourth annual State of Readiness - Sustainability in Digital Advertising Report, providing a comprehensive overview of how the European digital advertising ecosystem is progressing [...] The post IAB Europe Publishes 2026 Readiness Report Highlighting AI, Regulation & Sustainability Challenges in Digital Advertising appeared first on ExchangeWire.com.
Ralph Pardo, CEO of Omnicom Media North America, explained how far along the holding company is in absorbing IPG's agency brands, as well as why they were kept alive.
This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.
Sexual wellness company Dame is one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.
The legacy agency model is being re-built from the ground up to better serve the maturing creator economy – here's what that looks like.
Roll Credits The days of easy-on, no-minimum, sign-up-by-credit-card digital ad auctions are ending – and with them the sweet credit card rewards loophole. Google Ads began phasing out credit and debit cards a year ago. But the news doubly hit home this week because, for one, Meta confirmed that it will begin invoicing – aka requiring […] The post Take It To The Bank; LLMs Might Just Be ID Graphs That Need No IDs appeared first on AdExchanger.
CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from The Trade Desk, a CTV aggregator with video representing a high-40s percentage of its business. But for some time now, TTD has […] The post Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead appeared first on AdExchanger.
Marketers endlessly talk about growth and ROI, but they leave potential on the table when they don’t fully measure key segments of their audience. Nowhere is that disconnect more obvious than with Black, Hispanic and intersectional audiences, whose media habits and cultural influence far outstrip their place in most media plans. Black audiences, in particular, […] The post What Marketers Miss When Their Data Isn’t Inclusive appeared first on AdExchanger.
The North Face launches a hiking campaign for next-gen adventurers, and Air gathers three generations of marketers for a debate.
As we progress deeper into the age of AI, we risk losing the emotional quality that defines our brands and helps people connect with them. This white paper by Starfish shows you how to embrace your superpower by defining the true essence of your brand.
Plus, how Total Wine stays focused on service, selection, and sharp pricing.
CNN experienced a month-to-month decline in the demo during total day.
The 90-year-old nonprofit is betting that its latest campaign can reintroduce it to a newer generation.
CEO Michael Fiddelke promised a 'new chapter' and a return to growth by next quarter.
The retailer is evolving beyond price and assortment to compete on something far more defensible.