News
11,369 articles covering the AdTech ecosystem
Walmart continues aggressive store updates and expansion drive
The mass merchant plans to open around 20 stores over the next two years and remodel 650 supercenters and Neighborhood Market stores in 2026.
QVC Group follows through on bankruptcy, readies itself for a new live-shopping era
The Chapter 11 process applies only to U.S. entities and will be swift, as the company has a plan to drastically reduce its $6.6 billion debt.
Backcountry acquires Coalatree as it debuts brand incubator
The retailer, which bought cycling company Velotech in September, is looking for more partnerships with up-and-coming brands.
‘The Sims 4’ Marketplace Launches on PlayStation, Xbox, Making UGC Available for the First Time on Consoles (Gaming News Roundup)
PlayStation and Xbox players can access the community-created content of “The Sims 4” in-game Marketplace, beginning April 16. Console players can now browse, download, and enjoy creations from “The Sims” without leaving the game. Maker Packs and Kits can be purchased directly in the game with Moola via the Marketplace, eliminating the need to restart a […]
Garcelle Beauvais Sets New Memoir ‘Protecting My Peace… at All Costs’ at Audible (EXCLUSIVE)
For more than four decades, Garcelle Beauvais has built a career as an award-winning actress, author, executive producer, TV host and, of course, a “Real Housewife,” but even if you’ve been following along from the beginning, you don’t know the whole story. And Beauvais is ready to share it: on May 7, she will release […]
Anthropic Debuts Claude Design for Building Marketing Assets Decks, and UIs
The AI lab is taking on design incumbents like Adobe and Figma with a new tool powered by its frontier model, Claude Opus 4.7
Goop Kitchen Lands in New York With a Love Letter to the City’s Energy
As Goop Kitchen arrives in New York, it turns its attention to the everyday choreography of New Yorkers balancing work, movement, and meals.
Reaching For More Reach
With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase. The post Reaching For More Reach appeared first on AdExchanger.
AI’s role in grocery so far this year
From creating personalized shopping experiences to streamlining back-end operations, the technology is playing a pivotal role across the industry.
Home Depot acquires warehouse tech firm to boost fulfillment strategy
The deal follows a distribution center pilot with Simpl Automation, which resulted in faster pick speeds and fewer product touches.
CBP preps tariff refund portal for April 20 launch
The system will go live at 8 a.m. EDT to begin the electronic returns process for an estimated $127 billion in tariffs, the agency said.
No Warner Bros., no Hastings, no problem: Netflix has ‘room for growth’
The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over year in 2025 to more than 4,000.
Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse via @sejournal, @MattGSouthern
Google targets back button hijacking as a spam violation, says spam reports may trigger manual actions, and expands agentic restaurant booking to more markets. The post Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse appeared first on Search Engine Journal.
Producers call on brands to back indies, claim holdcos prioritise agency profit
Open letter from Independent World Producers Alliance calls out networks for distorting competition.
BBH and charities partner to launch the School Food Project
BBH has developed the brand identity and a national campaign will follow in September.
Week in Review: Netflix Talks Up Programmatic, Viant Acquires TVision, and Digital Video Sees Rapid Growth
In this week's Week in Review: Netflix executives discuss the streamer's programmatic strategy, Viant acquires TVision for $40 million, and IAB reports rapid growth in digital video ad spend. Top Stories Netflix Sees Programmatic as Core to its Ads Business Netflix reported its Q1 earnings on Thursday, with revenues up 16 percent year-on-year, reaching $12.3 Read More
Presenting the Ad Age Creativity Awards Best YouTube Creator Collaboration finalists
YouTube Creator Partnerships enable brands to build compelling influencer marketing and sponsored content campaigns that drive results.
A 15-minute AI workflow to clean campaign data
Fix inconsistent names, titles and company fields using AI and a spreadsheet, improve personalization and segmentation before you launch. The post A 15-minute AI workflow to clean campaign data appeared first on MarTech.
Reclaiming the power of the story — fueled by data and AI
High-volume automation can often dilute your brand’s voice. Join us on May 6 to learn how to use AI as a creative partner, not a replacement. The post Reclaiming the power of the story — fueled by data and AI appeared first on MarTech.
AI’s shortlist is the new B2B battleground
G2’s latest research shows AI chatbots are now shaping B2B vendor visibility, shortlists and even final selections. The post AI’s shortlist is the new B2B battleground appeared first on MarTech.
Synthetic research is a promise with a catch
Brands are rushing into AI-driven synthetic insights — but without governance and validation, results can mislead. Balance speed with accuracy. The post Synthetic research is a promise with a catch appeared first on MarTech.
Expert.ai and Microsoft Italy together to Accelerate the Adoption of Agentic Architecture
The strategic collaboration brings the EidenAI Suite on the Microsoft Azure Marketplace to help large Italian and global organizations easily leverage AI for transforming complex data into reliable, explainable and scalable decisions Expert.ai and Microsoft Italy announce a strategic collaboration to accelerate the adoption of artificial intelligence for the most critical and complex business processes. […]
Limelight Inc.’s Senior Leadership Team to attend POSSIBLE 2026 in Miami as US Presence Expands with Key Senior Hire
Senior leadership team including newly appointed VP Americas, Oshri Raz, head to Fontainebleau Miami Beach for one-on-one meetings, providing more information on the platform driving up to 300% revenue growth for partners Limelight Inc.’s senior leadership team will attend POSSIBLE 2026, taking place April 27–29 at the iconic Fontainebleau Miami Beach & Eden Roc in Miami, […]
Spark SEO Unveils Bold Rebrand and Strategic Shift to AI Search
Pioneering the Future of Digital Marketing with complete Answer Engine Optimization Spark SEO, a boutique marketing company renowned for its innovative digital marketing services, has announced the completion of a comprehensive rebrand that marks a significant shift in its market positioning. This transformation begain in November 2025 with a new logo and refreshed brand colors, […]