News
16,537 articles covering the AdTech ecosystem
WPP veteran Chris Wade reveals next role
Chris Wade, previously WPP’s communications and corporate affairs leader for 13 years, has revealed his new role.
Omnicom agencies dominate top of June global media rankings
Meanwhile, Publicis Groupe rises in the holding company league.
Royal British Legion appoints Leagas Delaney to brand advertising account
Leagas Delaney was the incumbent.
Comcast’s Universal Ads Platform Goes Live with UK Broadcasters for SMEs
One year after unveiling plans to develop a joint self-serve ad platform for small and medium-sized advertisers at last year's Cannes Lions, UK broadcasters ITV, Channel 4, and Sky have this morning launched the new product to the market. The platform is built on the Universal Ads self-serve technology which Sky's parent company Comcast first Read More
Concord Raises $3M to Build Agentic Execution for Media Buying
Concord, the agentic media buying platform, today (23rd June, 2026) a USD$3m (£2.2m) seed funding round backed by A16Z Scout, Drysdale, Motier Ventures, Better Angle, and a group of industry angels including Rémi Lemonnier, co-founder of Scibids AI (acquired by [...] The post Concord Raises $3M to Build Agentic Execution for Media Buying appeared first on ExchangeWire.com.
Why gaming ad spend still lags—and what EA’s Cannes push signals for the industry
The gaming industry has not drawn ad dollars commensurate with its size.
Omnicom’s Flywheel Found a Way to Inject Brands Into Amazon, Walmart, and Target’s AI Assistants
A new tool helps marketers appear in AI-driven recommendations.
Amazon’s New Date for Prime Day 2026 Throws a Wrench Into Brands’ Plans
The sales bonanza has surpassed Black Friday in size but was challenging for brands this year.
IPinfo Recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report
IPinfo announced at Cannes Lions 2026 that it has been recognized by Snowflake as a Data & Identity “One to Watch” in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems […]
Ketch Recognized as Leader in Snowflake’s Fifth Edition Modern Marketing Data Stack Report
Ketch fuels success in Privacy & Consent through collaboration with Snowflake AI Data Cloud Ketch, the AI Privacy Company, announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a Privacy & Consent Leader in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Now in its fifth year, Snowflake’s […]
Iterable Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report
Iterable fuels success in Activation and Delivery through collaboration with Snowflake AI Data Cloud Iterable, the AI customer engagement platform, announced at Cannes Lions 2026 that it has been recognized for the fourth consecutive year by Snowflake, the AI Data Cloud company, as a Leader in the Activation and Delivery category in The Modern Marketing […]
Acxiom Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report
Acxiom fuels success in Identity & Onboarding and Collaboration with Snowflake AI Data Cloud Acxiom, the connected data and technology foundation for the world’s leading brands, announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a “Leader” in Identity & Onboarding and “One to Watch” in Collaboration in Snowflake’s The Modern […]
Omada Introduces Omada Identity Sovereign, Bringing Digital Sovereignty for Regulated Organizations
New solution will enable regulated European organizations to deploy and operate identity governance on infrastructure of their own choosing, with no non-European entity in the chain Omada, Europe’s leading provider of Identity Governance and Administration (IGA), introduced Omada Identity Sovereign, a new solution that enables organizations to take direct control over where and how their […]
Vobile Launches Real-World Asset Program for Creative IP Rights, Expanding Monetization Opportunities for Content Creators
New initiative enables rightsholders to realize value from their IP through digital asset infrastructure Vobile, a worldwide leader in digital content protection and transaction services, announced the launch of a new real-world asset (RWA) program that applies blockchain-based digital asset infrastructure to creative IP rights across film, video, music and other digital media. The RWA program is […]
MarTech Interview with Kamel El Hadef, co-founder and co-CEO @ Audion
Kamel El Hadef, co-founder and co-CEO at Audion discusses the changing digital advertising trends impacting ad ROI in an AI era in this MarTech Series interview: __________ Hi Kamel, tell us about Audion’s recent enhancements and your recent funding: what’s in store for end users? We just closed a $15M Series B funding round, which […]
“It’s a mistake to treat MENA as a single market.”: Q&A with Terry Kane, The Trade Desk
We sat down with Terry Kane, managing director, Middle East & Africa, The Trade Desk to discuss what’s driving the programmatic ecosystem… The post “It’s a mistake to treat MENA as a single market.”: Q&A with Terry Kane, The Trade Desk appeared first on ExchangeWire.com.
Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky
Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first unveiled by the cohort at Cannes Lions 2025, [...] The post Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky appeared first on ExchangeWire.com.
Digest: Latest from Cannes; Podcast Industry Bigger Than Expected
In today’s MadTech Daily, we cover the podcast industry being worth more than previously estimated, and Channel 4 adding new partners to its ad tech stack. The post Digest: Latest from Cannes; Podcast Industry Bigger Than Expected appeared first on ExchangeWire.com.
JWX and Adnami Partner, Giving Publishers, Brands and Agencies Access to High Impact Advertising Capabilities for Display and Video
JWX, the technology company connecting premium content, engaged consumers, and the advertisers who reach them, and Adnami, the attention-first ad tech company, today (23rd June, 2026) announced a strategic partnership to bring Adnami’s high-impact advertising formats to JWX’s thousands of [...] The post JWX and Adnami Partner, Giving Publishers, Brands and Agencies Access to High Impact Advertising Capabilities for Display and Video appeared first on ExchangeWire.com.
Meta Bets on AI Creative Tool and Creator Infrastructure to Justify its $145B Capex
At Cannes Lions, the company unveiled a performance-to-creative feedback loop tool.
Instacart Wants to Co-Create Ads With Brands
For its first Super Bowl ad in 2025, Instacart recruited brand mascots like the Pillsbury Doughboy, Chester Cheetah, and the Jolly Green Giant to help bring its message to the […]
Cannes Lions Day 2–WPP, OpenAI, Netflix and more updates
OpenAI revealed new ChatGPT ads details, the first round of Grand Prix winners were announced and dispatches from Croisette brand activations.
Alexa Is Becoming a Shopping Agent for Advertisers Outside Amazon
The online retailer is partnering with Ticketmaster and Papa John’s to automate purchases.
EXCLUSIVE: Brands Can Now Buy Albertsons Conversational Search Ads Through Criteo
The grocery chain launched shopping assistants last year with OpenAI and Google.