Ad Tech Will Keep Being Used In Ways We Never Intended Unless The Industry Does Something About It

When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 warned publicly about what it could mean if the same infrastructure used to target ads is used to track and identify individuals. These are […] The post Ad Tech Will Keep Being Used In Ways We Never Intended Unless The Industry Does Something About It appeared first on AdExchanger.

Last updated Aug 25, 2026 by ATDb automated enrichment