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16,538 articles covering the AdTech ecosystem
EXCLUSIVE: Brands Can Now Buy Albertsons Conversational Search Ads Through Criteo
The grocery chain launched shopping assistants last year with OpenAI and Google.
Amazon’s latest ad format offers a glimpse of advertising’s agentic future
Amazon's Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.
At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’
OpenAI didn’t make its Cannes Lions debut from a Croisette rooftop or in a branded beach club. Instead, the company summoned a small group of reporters late Monday morning to a semi-secluded outdoor patio located a roughly 15 minutes walk from the festival’s main center of gravity. It was a rather sedate way to unveil […] The post At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’ appeared first on AdExchanger.
Rethinking Vitamin Marketing, With Barrière
If you’ve ever asked someone whether their Barrière patch is a tattoo, congratulations – you’ve just entered the brand’s marketing funnel. Founded in 2020, Barrière makes wearable transdermal vitamin and wellness patches, including ones for mood and stress, sleep, focus, nausea relief and lactose intolerance. There are even little UV sensor stickers that change color […] The post Rethinking Vitamin Marketing, With Barrière appeared first on AdExchanger.
The Agentic Media Buying Platform That Says The Less AI, The Better
Everywhere you look, a new agentic measurement tool seems to have sprung up. Agentic execution layers, on the other hand, are harder to come by, according to Nathan Venezia, founder of Concord. (As you may have guessed, Concord, which is based in France, is a platform for agentic media executions.) “I’m not going to say […] The post The Agentic Media Buying Platform That Says The Less AI, The Better appeared first on AdExchanger.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/21/2026
As we move past the third week of June, the FIFA World Cup is shaking up our rankings. Channels that cover soccer, such as Brazil's CazeTV and Belgium's Celine Dept, currently rank among the five most-watched YouTube channels of the week. We'll discuss some of those footballing favorites in our rundown of this week's subscriber data. For the viewership chart, we're focusing on other categories, starting at the top: MrBeast led the Global Top 50 by picking up 1.34 billion weekly views. Let's follow up on some of the channels that filed in behind MrBeast in our up-to-date rankings. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 06/21/2026
Last week, MrBeast soared past 500 million subscribers by adding millions of new fans over a seven-day period. For the week ending on June 21, MrBeast got up to his usual tricks by adding two million subscribers. That was only good for second place in the Global Sub Top 50, and the 2026 FIFA World Cup is the reason why. The current edition of FIFA's quadrennial tournament has returned, and it features a larger creator presence than it's ever had before. A lot of that creator commotion is centered around the Brazilian creator CazéTV, who led this week's Global Sub Top 50 by adding 3.5 million new subscribers. Visit Tubefilter for more great stories.
A new class-action lawsuit accuses Gymshark of telling creators not to disclose ads
For years, the Federal Trade Commission has put pressure on digital content creators to properly disclose when they’re being paid to advertise a product. But despite clear, stringent guidelines and a $50,000-per-incident fine for brands if their partnered creators don’t mark sponcon as ads, disclosures remain spotty across social platforms. And now Gymshark is being […] Visit Tubefilter for more great stories.
Netflix just picked up a Hot Ones spinoff–and Will Ferrell is its first guest
Hot Ones is headed to Netflix. Well, kind of. As its latest pluck from the YouTube farm league, Netflix has slated a spinoff of First We Feast‘s popular celebrity suffering/talk show. Called Hot Ones: Extra Heat, it’s specifically designed to tie into Netflix’s live events–an area the streamer has been pushing, both with IRL activations […] Visit Tubefilter for more great stories.
Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
The quiet part of the AI conversation at Cannes: what it actually costs
Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements
All the Cannes-related ad tech announcements you’ll need to appear informed.
Forbes tests a creator-led audience play to grow off-platform reach
Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.
Prediction markets and sportsbook brands compete to capitalize on World Cup betting market
The World Cup is expected to provide the biggest sports gambling market in history. Prediction market platforms and sportsbooks hope to take advantage with a heavy focus on performance channels.
Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.
All Aboard On AppsFlyer; When TV Content Looks Like Commercials
AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France. Check out the missives from editors Sarah Sluis, Allison Schiff and Lynne d Johnson in our separate Cannes briefing (a great way to combat the FOMO, […] The post All Aboard On AppsFlyer; When TV Content Looks Like Commercials appeared first on AdExchanger.
How the NFL Is Building Connections Outside the Field With 72andSunny
At Cannes Lions, the NFL and 72andSunny revealed how tentpoles like The Super Bowl bring in new audiences.
As AI Changes Local Discovery, Scorpion Bets on Scale and Technology
The future of local marketing may depend less on generating leads and more on connecting marketing activity directly to business outcomes. The Scorpion acquisition of 1SEO reflects a growing industry shift toward AI-powered platforms that help businesses compete in an increasingly complex discovery environment. Artificial intelligence is rapidly changing how consumers discover, evaluate, and choose […] As AI Changes Local Discovery, Scorpion Bets on Scale and Technology first appeared on Street Fight.
AI Chatbot Use Hits 49%, But Skepticism Stays High via @sejournal, @MattGSouthern
About half of U.S. adults use AI chatbots, and 60% read AI Overviews, but more predict AI will hurt society than help it. The post AI Chatbot Use Hits 49%, But Skepticism Stays High appeared first on Search Engine Journal.
Google And Shopify Back Cloudflare’s AI Bot Gatekeeping Initiative via @sejournal, @martinibuster
Google, Shopify, and browser makers are backing new PACT protocol "on Cloudflare's network" for gatekeeping AI agents. The post Google And Shopify Back Cloudflare’s AI Bot Gatekeeping Initiative appeared first on Search Engine Journal.
Google Loses Two Top AI Researchers To OpenAI & Anthropic via @sejournal, @MattGSouthern
Two senior Google AI researchers, Gemini co-lead Noam Shazeer and AlphaFold's John Jumper, are leaving for OpenAI and Anthropic within the same week. The post Google Loses Two Top AI Researchers To OpenAI & Anthropic appeared first on Search Engine Journal.
Cannes Lions 2026 Gallery: The Buzziest Events, Biggest Names, and Hottest Parties
ADWEEK takes you inside the best moments from the Croisette, the Palais, and beyond.
To engage with collectors who are big spenders, Fanatics launched a slate of originals
Fanatics Collect is a platform hobbyists use to buy, sell, and grade trading cards. Now, it has become a hub for original content, too. To keep pace with rivals like Whatnot, the team at Fanatics is pushing into the original programming space. Beginning on June 22, some of the biggest names on the Fanatics Collect app are going live with a mix of streaming and pre-recorded shows. Those programs won't focus on the purchase and sale of rare cards; instead, Fanatics is shining light on the charismatic collectors who have emerged within the trading card community. Visit Tubefilter for more great stories.
Heinz wins Print & Publishing Grand Prix
The UK won only one bronze Lion in this category.
Hyundai and BBDO Puerto Rico win Audio and Radio Grand Prix at Cannes Lions
The UK took home a bronze Lion in the category, for AMV BBDO’s “Duobell” work with Skoda.