News
11,369 articles covering the AdTech ecosystem
NAB 2026: Advanced HDR by Technicolor and Amlogic Expand Advanced HDR Integration in Major NEXTGEN TV Converter Boxes
Advanced HDR by Technicolor and Amlogic, a leading platform provider in the global system-on-chip (SoC) market, today announced that the Advanced HDR solution will be integrated into major NEXTGEN TV (ATSC 3.0) conversion boxes powered by Amlogic platforms. This integration reflects growing industry-wide coordination to increase the availability of ATSC 3.0-compatible devices amid strong U.S. […]
Maximizing the transaction moment: Why the point of purchase is retail’s most undervalued growth lever
Unlock new revenue during the Transaction Moment.
IPA hits back against claim agency production companies 'prioritise profit over work'
IPA “does not recognise the portrayal of agency production” set out in open letter from independents.
Campaign 40 Over 40 entry deadline nears
The second entry deadline is Thursday 23 April.
Three networks pitching for global Adidas account
WPP’s EssenceMediacom is the incumbent on the account.
Ahmed Omer joins Channel 4 Sales
New appointment aims to shape how Channel 4 Sales "shows up" in the market.
Bicycle London hires Ed Turner as first managing director
Chief executive Henry Daglish to focus more on growth and product development.
Adzymic Makes Key Appointment to Drive Growth in North Asia
Adzymic, a Singapore-headquartered ad tech company, has appointed industry veteran Sally Ng as its new regional lead for the North Asia region. Based in Hong Kong, Sally will spearhead commercial growth and market development across Hong Kong, Taiwan, and the [...] The post Adzymic Makes Key Appointment to Drive Growth in North Asia appeared first on ExchangeWire.com.
Lumen Research Partners with Cint to Strengthen the Link Between Attention & Brand Outcomes
Lumen Research, the global attention technology company, has partnered with Cint, the global technology company behind continuous research and measurement, to offer advertisers and agencies actionable insights into the impact of attention metrics on upper-funnel brand outcomes. By using proprietary real-world [...] The post Lumen Research Partners with Cint to Strengthen the Link Between Attention & Brand Outcomes appeared first on ExchangeWire.com.
Barrett Hofherr is rebranding as the agency seeks to move beyond its founders’ names
Optimism BH’s client roster includes Habit Burger & Grill, 8x8 Extra Space Storage, Bachan’s Japanese Barbecue Sauce, DoorDash and Videoamp.
Publix enlists puppet dogs for latest heartwarming brand film from Fig
Director Mark Malloy uses puppetry and food to tell a sweet story about human bonds.
Advertising salary guide: How to land a search marketing job with an AEO or GEO focus
This guide breaks down how search marketing jobs are evolving to encompass AEO and GEO strategies, and the skills employers want from candidates for such roles.
Casper Returns to Advertising With Daymares You Can Finally Sleep Off
Casper hopes to regain momentum with first work from Orchard.
Focus on Partnerships, Not Paychecks: Why Agencies Must Reinvent Themselves
Three agency leaders on why legacy and fee-based are no longer viable.
KTGHR Leverages AI-powered Real-Time Transaction Capabilities to Expand Its E-Commerce Infrastructure, Reshaping the Engine of Enterprise Growth.
Against the backdrop of artificial intelligence continuously reshaping the global business landscape, KTGHR officially launched its new B2B AI-powered intelligent solution for enterprises, dedicated to helping them achieve comprehensive upgrades in cost reduction and efficiency improvement, precise customer acquisition, and intelligent operations. As an innovative platform focused on the deep integration of AI technology and […]
Canva Announces Anthropic Collaboration to Bring AI-Powered Design to Millions
New collaboration brings Canva into Claude Design by Anthropic, turning AI-generated ideas into fully editable, on-brand designs Canva, the world’s leading all-in-one visual communication platform, announced the next chapter in its two-year strategic collaboration with Anthropic, bringing Canva directly into the newly launched Claude Design by Anthropic Labs, one day after unveiling Canva AI 2.0 […]
SymphonyAI Launches Eight AI Applications Purpose-Built for Energy Asset Reliability and Operational Performance
Eight AI applications engineered for asset reliability, operational performance, and emissions obligations SymphonyAI, a global leader in Vertical AI platforms, announced eight new industrial AI applications purpose-built for energy operators, marking the most targeted expansion of IRIS Foundry into the energy sector to date. SymphonyAI expands IRIS Foundry with eight industrial AI applications for energy, helping […]
The Rise Of AI Discovery Engines: Martech Strategies Must Adapt To Machine-Led Search
The digital discovery environment is in the midst of a significant shift, changing how users search, assess, and engage with information online. For decades, traditional search engines have been the main portal to the internet, relying mainly on keyword-driven queries, ranking algorithms and link-based navigation. But that model is shifting quickly, with artificial intelligence taking […]
Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts
Today we cover advertisers reporting prices dropping for ads on ChatGPT, Google holding discussions with the Pentagon for a Gemini deal, as well as the BBC and Bauer Media planning massive workforce cuts. Price drops for ChatGPT ads OpenAI is lowering the [...] The post Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts appeared first on ExchangeWire.com.
C-suite salary increases far outstripped junior roles in 2025: IPA Census data analysis
Campaign has compared salary data across the 2024 and 2025 IPA Censuses.
What Happens When The Attribution Cartel Meets Advertising’s Halo Effect?
With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it? Not quite. Now, instead of one browser introducing its own ad features while the others sit back, browser vendors are collaborating to move ads under browser control piece by […] The post What Happens When The Attribution Cartel Meets Advertising’s Halo Effect? appeared first on AdExchanger.
Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits
If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.” The California Invasion of Privacy Act, or CIPA, is a Cold War-era law that was passed in 1967 in response to concerns about privacy violations related to wiretapping […] The post Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits appeared first on AdExchanger.
Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers
Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for. The post Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers appeared first on AdExchanger.
Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet
Marketers have learned that cutting back media spend during bad times hurts far more in the long run than short-term financial gain.