Why the Algorithmic Era Demands Creative Distinctiveness, Not Just Efficiency

When more than half of all media is purchased and optimized by algorithms, brands risk blending into what one agency leader calls a “sea of sameness” – the same signals, the same optimization targets, the same look. That convergence is forcing marketers to rethink the relationship between performance media and creative strategy. If the algorithm […]

Last updated Aug 24, 2026 by ATDb automated enrichment