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20,390 articles covering the AdTech ecosystem
Walmart communications chief to depart after 3 years
Allyson Park’s tenure was marked by intense change at the retail giant, including the departure of longtime CEO Doug McMillon.
Gap Inc. taps Walmart alum in ‘fashiontainment’ push
Justin Breton is joining the retailer as vice president of development and will report to entertainment chief Pam Kaufman.
NoviSign Integrates with Toast to Automate Digital Menu Boards
NoviSign has launched an integration with Toast that automatically synchronizes POS menu data, including items, prices, descriptions, categories, and availability, with digital menu boards. The integration helps restaurants reduce manual updates, keep menus accurate, and customize on-screen content across one or multiple locations. NoviSign Digital Signage, a leading global digital signage software provider, has launched […]
Wendy’s hires ex-McDonald’s CMO as chief marketing, customer growth officer
Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.
Publicis tackles fragmented NIL market with Travis Kelce, 3 Arts Sports
A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more measurable for clients.
SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash via @sejournal, @gregjarboe
Platforms like Spotify and LinkedIn are cracking down on AI slop. SEOs face a choice: treat AI as a shortcut or as an editorial assistant. The post SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash appeared first on Search Engine Journal.
Google Ads Launches New Search and AI Max Experimentation Tools via @sejournal, @brookeosmundson
Google Ads adds new Search and AI Max experimentation tools for testing budgets, ROI targets, brand controls, location settings, and campaign changes. The post Google Ads Launches New Search and AI Max Experimentation Tools appeared first on Search Engine Journal.
AI Marketing Strategies: From experimentation to execution with Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty
When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics that put AI firmly in the spotlight — and increasingly in the agentic driver’s seat. On Sept. 24 in New York City, Digiday, Glossy and Modern […]
Google Cloud Announces Strategic Partnership with Verizon to Scale Enterprise AI
Google Cloud’s Gemini Enterprise will be a pillar in Verizon’s enterprise and customer experience modernization Google Cloud announced a new strategic partnership agreement with Verizon focused on delivering faster, more intelligent, and highly responsive experiences to consumers and businesses nationwide. By deploying Google Cloud’s full-stack AI—including its advanced data infrastructure and Gemini Enterprise—Verizon will continue […]
Thomson Reuters Leverages its World-Class Data Assets to Launch Its Own Frontier Model
Thomson, the company’s proprietary LLM, was trained and is run at a fraction of the cost of comparable frontier models and remains fully owned and controlled by Thomson Reuters. Thomson Reuters, a global content and technology company, announced the launch of Thomson, the company’s first proprietary large language model, developed in-house. Frontier labs have typically […]
Wix and Gemini Join Forces to Integrate Website Building Into Everyday Workflows
Wix Harmony websites can now be created straight from Gemini, eliminating the need to switch between platforms Wix.com Ltd. has announced a joint effort with Google to embed Wix Harmony website creation directly inside Gemini as a connected app. Users are now able to build and access Wix Harmony without ever leaving Gemini, meeting them […]
Where CTV Fits in the Media Mix
CTV is becoming more measurable, but the bigger shift may be how that measurement influences media allocation. New Lifesight research suggests CTV can affect search, social and second-screen behavior. Connected TV has steadily moved beyond its traditional role as an upper-funnel awareness channel. As marketers gain more ways to connect CTV exposure with digital activity […] Where CTV Fits in the Media Mix first appeared on Street Fight.
Reggie Watts’ Theme Song Axed From ‘Comedy Bang Bang’ Podcast After Report Alleging ‘Reckless’ Drug Use in Relationships
Reggie Watts’ “Comedy Bang Bang” theme song was cut from Monday’s episode of the popular podcast following a Rolling Stone report that alleged the comedian and musician has exhibited “reckless and selfish” behavior regarding drugs in his past relationships. The story, which was published on Thursday, alleges that Watts’ late ex-girlfriend, Katherine McCollough, developed a […]
DoorDash visits chaotic homes frozen in time desperately in need of deliveries
Four Sam Brown-directed spots feature single continuous camera moves to tell stories of just-in-time deliveries.
Wendy’s hires former McDonald’s CMO Tariq Hassan
Hassan left McDonald’s in 2025.
Eli Lilly Debuts Advertisement Selling GLP-1s to Medicare Enrollees
The campaign hopes to deliver consumer awareness about how the medication may help medicare enrollees.
Ticker: MS NOW Introduces Its Membership Subscription Program
ABC News Live is also introducing four new programs to its streaming lineup.
Run fewer incrementality tests and get more from them
Prioritize tests where uncertainty has real financial consequences, then use the results to guide decisions long after the test ends. The post Run fewer incrementality tests and get more from them appeared first on MarTech.
Better marketing starts after the results come in
Don’t let the campaign report end the conversation. Asking why and testing your hypothesis turns results into better decisions. The post Better marketing starts after the results come in appeared first on MarTech.
After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First
Following three years of legal warfare with its parent company LG Electronics, Alphonso – LG’s ad tech division – finally has a way out. Actually, it has three potential options. Alphonso is weighing a traditional IPO (it filed a confidential S-1 in September 2025), a joint venture with Comcast or a billion-dollar private equity deal with […] The post After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First appeared first on AdExchanger.
New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era
When everything is changing all around you, it’s a great time to recalibrate. Prebid.org, which oversees the open-source header bidding software of the same name, is confronting major change both internally and across the ad tech industry. In May, Prebid announced that its president, Mike Racic; its chairman, Garett McGrath; and Christian Janelli, its director […] The post New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era appeared first on AdExchanger.
GoEnhance AI Brings Visual Localization to Video Production
Learn how visual localization helps brands adapt existing video footage for different markets, audiences, platforms, and creative goals with AI. GoEnhance AI is positioning AI-assisted video transformation as a new layer of localization: visual localization. The approach allows creators to retain the performance, movement, and structure of an existing video while changing its artistic presentation […]
Findabl.ai Launches AEO Services for AI Search Visibility
Findabl.ai helps businesses improve AI search visibility through Answer Engine Optimization for ChatGPT, Google AI Overviews, Gemini, Claude, and more. Findabl Inc. has launched Answer Engine Optimization services through Findabl.ai, a specialist AEO Agency and AI visibility agent focused on clearer representation across AI-driven search. Business operations include Fort Lauderdale, FL, and Canada, while services […]
LoopMe Expands PurchaseLoop to Turn Brand Campaign Signals Into Measurable Lower-funnel Performance
New capabilities use live brand campaign signals and in-app behavioural data to optimise towards app installs, web acquisitions and ROAS LoopMe, the global leader in brand performance, has announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation, enabling advertisers to use audience intelligence generated by their own brand campaigns […]