The 2026 Forrester Wave: Data Clean Rooms — Who Leads, Who Lags

Forrester's latest Wave evaluation ranks the leading data clean room vendors across criteria including interoperability, privacy-enhancing technology integration, and ease of use for non-technical marketers. The report identifies a widening gap between Leaders and Contenders as enterprise adoption accelerates and use cases expand beyond audience matching to attribution and incrementality measurement.

Forrester's latest Wave evaluation ranks the leading data clean room vendors across criteria including interoperability, privacy-enhancing technology integration, and ease of use for non-technical marketers. The report identifies a widening gap between Leaders and Contenders as enterprise adoption accelerates and use cases expand beyond audience matching to attribution and incrementality measurement.