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As upfront negotiations near, buyers chart path through complex sports market | ATDb

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As upfront negotiations near, buyers chart path through complex sports market

As upfront negotiations near, buyers chart path through complex sports market

DigidayApril 20, 2026Sam BradleyRead original

Last updated Apr 20, 2026 by RSS Ingestion

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The DOJ's NFL probe highlights how sports rights complexity can be ‘good for pricing, but hard on strategy’ for brands and buyers.