Brands Must Earn Their Place in Sports Fandom: Vistar Media’s Lucy Markowitz

CANNES, France – Global sporting events offer brands a chance to reach massive audiences, but getting noticed can feel like trying to hail a taxi outside the stadium after the World Cup final. Lucy Markowitz, senior vice president and general manager of the Americas at Vistar Media, said marketers need to plan early, secure inventory […]

Last updated Aug 24, 2026 by ATDb automated enrichment