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Adobe rebrands Experience Cloud as ‘CX Enterprise,’ goes all-in on AI agents

Adobe Summit 2026 in Las Vegas reveals Adobe CX Enterprise, AI agents and new GenStudio modules to solve your content and data bottlenecks. The post Adobe rebrands Experience Cloud as ‘CX Enterprise,’ goes all-in on AI agents appeared first on MarTech.

Why Allbirds is eating crow

The DTC footwear brand may have overestimated its customers’ appreciation for sustainability, and underappreciated their desire for fashion.

Roku Launches New ‘City Dash’ Game (EXCLUSIVE)

Roku is continuing its push into gaming experiences with the launch of “Roku City Dash,” a retro-inspired game that users can play from within the platform’s screensaver. The smart TV company — which as of last week boasts more than 100 million streaming households worldwide — describes the new feature as “an original game that […]

‘Lemme Say This’ Pop-Culture Podcast Is Returning Under Pact With Obamas’ Higher Ground (EXCLUSIVE)

Higher Ground Productions, the media company founded by President Barack Obama and Michelle Obama, inked a deal to relaunch “Lemme Say This,” a weekly entertainment podcast hosted by best friends Hunter Harris and Peyton Dix, as part of the Higher Ground network. “Lemme Say This” features Harris and Dix taking deep dives on pop-culture news, […]

Creator marketing now a ‘core media channel’ while search slows: IAB

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized creator practices.

Adobe expands agency partnerships as part of agentic AI platform debut

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop solutions for joint clients.

‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign

The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — not a celebrity ambassador.

Winning Google Ads Campaign Structures For DTC Ecommerce via @sejournal, @MenachemAni

Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts. The post Winning Google Ads Campaign Structures For DTC Ecommerce appeared first on Search Engine Journal.

Google May Have To Share Search Data With Rivals via @sejournal, @MattGSouthern

The European Commission proposed Google share data with rival search engines and qualifying AI chatbots in the EU/EEA. The post Google May Have To Share Search Data With Rivals appeared first on Search Engine Journal.

Pepsi seeks real rules of football in campaign starring David Beckham

Star-studded film features Sir David Beckham, Mohamed Salah, Vini Jr, Lauren James, Alexia Putellas, Florian Wirtz and a cameo by Gordon Ramsay.

Bentley Motors gears up for creative review

Account is currently serviced by a bespoke Omnicom team, formerly from Interpublic Group’s IPG-X.

Publicis Groupe UK buys Fabric Social

French agency group adds the shop to new PR, social and influence division.

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ADWEEK Sports Marketing MVPs 2026 Entries Now Open

Entries for ADWEEK Sports Marketing MVPs 2026 are now open.  This award honors the biggest power players in the sports marketing industry using creativity, innovation, and charisma to build brands […]

Entries Are Now Open for ADWEEK Team Visionary Awards 2026

ADWEEK is currently accepting submissions for the 2026 Team Visionary Awards.  A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes a […]

How to unify and orchestrate your B2B data to drive revenue

Fragmented data breaks your go-to-market engine. Learn how to unify your B2B data, fix visibility gaps and drive more efficient revenue growth. The post How to unify and orchestrate your B2B data to drive revenue appeared first on MarTech.

Ateliere to Showcase Ateliere Motion at NAB in Collaboration with HCLTechnologies

Ateliere Creative Technologies announced it will present its latest platform, Ateliere Motion, at the NAB Show in partnership with HCLTechnologies. The announcement comes at a time when media companies are undergoing significant consolidation of content libraries and operations. However, many organizations are finding out that consolidation alone does not drive expected efficiencies. Without the right technology […]

Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service

Harmonic’s Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform Harmonic announced that DIRECTV is transforming its U.S. direct-to-home (DTH) video platform with Harmonic’s VOS® Media Software. Powering DIRECTV’s playout-to-delivery workflow, Harmonic’s cloud-native software reduces operational costs while enabling scalable, exceptional-quality video delivery for the service provider’s vast array of […]

Kanil PRwire Launches Dedicated PR Distribution Services for Indian Startups and D2C Brands Seeking Global Media Visibility

Indian Startup Kanil PRwire Brings Transparent, Proof-Based PR Distribution to Founders and D2C Brands Across India and Beyond There is no shortage of great ideas coming out of India. What has always been harder to find is the right platform to tell those stories to the world. Kanil PRwire, a PR and media distribution agency […]

The Bulleit Group Named One of the 100 Best PR Firms in the United States — A Specialist in AI, Startups, Robotics, and Frontier Technology

A PR firm specializing in AI companies, startups, robotics, and frontier technology. PRovoke Media has named The Bulleit Group as one of the 100 Best Agencies in the United States. This ranking evaluates public relations firms across consumer, healthcare, financial communications, public affairs, and technology. The Bulleit Group is a narrative systems and strategic communications […]

True North Social Expands Instagram Marketing Services to Help Brands Navigate Algorithm Changes and Content Evolution

True North Social, a Los Angeles-based digital marketing agency, has expanded its Instagram marketing services to address the platform’s evolving algorithm requirements and the growing demand for authentic, performance-driven content strategies. The agency’s enhanced approach combines data analytics, creative content production, and community management to help brands maintain visibility and engagement in an increasingly competitive […]

Clerk Chat Rebrands as Clerk AI, Doubling Down on Conversational AI Agents for Enterprise Voice and Messaging at Scale

Clerk AI (formerly Clerk Chat), the enterprise conversational AI platform for voice and messaging, announced it has officially rebranded to Clerk AI, reflecting the company’s accelerated focus on AI-powered agents purpose-built for performance marketing at scale. The rebrand marks a strategic evolution for the company, which has established itself as the leading platform for enabling […]