News

Agentio Brings Automated Creator Advertising to Facebook and Instagram

Meta partnership integrates authenticity of creator content with data-driven performance marketing Agentio, the AI-native platform for creator-led advertising, announced a new advertising integration partnership with Meta, enabling brands to go from creative insights to live partnership ads across Instagram and Facebook in days. During its initial beta phase, across leading brands and millions of dollars […]

How the Dreamina Seedance 2.0 Mini Changes Online Video Making

A major shift is happening in the world of online media production right now. Creative teams and digital artists are constantly looking for faster ways to turn their static ideas into moving pictures without spending a fortune. This is where the highly anticipated Dreamina Seedance 2.0 Mini comes into play as a fresh solution for modern […]

Why Lowe’s wants content creators in its network to pitch product ideas

CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.

What defines ChatGPT ads? ‘Super intentional’ users, OpenAI tells Cannes

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent.

Gap brings AI to owned marketing channels across brand portfolio

The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced transformation effort.

ChatGPT Is Secretly Googling Things: This Tool Shows You Exactly What

Optimizing for AI search means optimizing for queries your customers never typed. QueryFan surfaces exactly what ChatGPT and Gemini searched when answering their questions. The post ChatGPT Is Secretly Googling Things: This Tool Shows You Exactly What appeared first on Search Engine Journal.

Aardman moves into branded content partnerships

Animation company says shift will “help position the studio for long-term success in a rapidly moving media landscape”.

Chase spotlights influence of grassroots football coaches beyond the pitch

Droga5 London created the work.

Paddy Power and Quilter react to Sir Keir Starmer’s departure in newspaper ads

Both ads ran in Metro on 23 June.

Marc Pritchard details P&G’s AI approach and its modular agency model

Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.

Simplicity is Sexy | Stephen Kalyn | Verizon - 1m

Verizon argues that ‘Simplicity is Sexy’ in Stephen Kalyn-led campaign

Verizon is carving out a hockey hunk-focused marketing niche.

Adidas - Original Forever - 3m

Palantir and Zeta Global Ink 7-Year Deal, Targeting $100M in Annual Revenue

The marketing cloud company is eyeing a transition from adtech vendor to AI infrastructure player.

Advertisers may finally see who really touches their bid requests

IAB Tech Lab's proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request. The post Advertisers may finally see who really touches their bid requests appeared first on MarTech.

GEO is following the same path as early SEO

SEO's history offers clues about which GEO tactics may endure, which may disappear, and why sustainable approaches matter most. The post GEO is following the same path as early SEO appeared first on MarTech.

The real AI opportunity is creating new value

Cost savings are only the beginning. Learn how organizations move from AI-driven efficiency to entirely new sources of growth. The post The real AI opportunity is creating new value appeared first on MarTech.

Streaming Has Become a Social Network and Every Show Is an Event: Disney’s Dana McGraw

CANNES – Marketers have spent years trying to figure out how to keep consumers engaged. Disney Advertising’s Dana McGraw may have a simpler answer: give people something to obsess over together. Speaking at the Cannes Lions International Festival of Creativity, McGraw, senior vice president of data and measurement science at Disney Advertising, said modern fandom […]

Infobip and Digitas Middle East Sign Expansion of Their Strategic Partnership to Power AI-Driven Customer Engagement for Global Brands

The global AI-first cloud communications platform Infobip, announced a partnership with Digitas, the Marketing Transformation arm of the Publicis Groupe, the world’s foremost communications agency holding group. Under the partnership, Infobip and Digitas ME will build a joint service practice around the Infobip AgentOS platform, bringing together Infobip’s enterprise communications infrastructure and Publicis Groupe’s deep […]

OpenX Launches OpenX IQ, a Suite of AI and Machine Learning Capabilities to Power Customized Media Decisioning

The new intelligence layer empowers buyers with greater control, improved performance, and less waste across media workflows. OpenX, The Intelligent SSP, announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow. OpenX IQ introduces an […]

Launch CRM Announces Free Launch AI Summer Challenge to Help Service Businesses Put Artificial Intelligence to Work

Free Two-Week Online Challenge Shows Small Business Owners How to Use AI to Save Time, Attract Customers, and Grow Revenue Launch CRM announced the Launch AI Summer Challenge, a free two-week live online training series created to help small business owners and service professionals learn how to use artificial intelligence in their everyday operations. The […]

Creative Fabrica Announces Early Access to Alibaba’s Next-Generation HappyHorse 1.1 AI Video Model

Creative Fabrica offers early access to Alibaba’s HappyHorse 1.1 AI video model, bringing a massive leap forward in creative control and video quality. Creative Fabrica, a leading platform for digital creators, today announced it is among the first to provide early access to HappyHorse 1.1, the highly anticipated upgrade to Alibaba’s AI video generation model. […]

Inogic Launches AI-Enabled Data Deduplication for Dynamics 365 CRM with InoWiz

Inogic, a Microsoft ISV leader known for innovation in Dynamics 365 CRM, Power Platform, and Azure AI, proudly announces a major AI-first upgrade to DeDupeD — its flagship duplicate detection and merge solution for Dynamics 365 CRM, with the introduction of InoWiz, an embedded AI engine that transforms how teams detect, merge, and clean duplicate records across […]

Lip Sync AI Launches Free AI Video Creation Platform for Creators

Creators can generate videos from text, audio, photos, and animal images using dual AI models, with free access and responsible AI safeguards. Lip Sync AI today announced the official launch of its AI-powered video creation platform, providing creators with an easy way to generate realistic lip-sync videos, talking photos, and talking animal content directly in […]