Programmatic Gets An Agentic Brain

For all the talk about efficiency in programmatic, the industry still spends an awful lot of money on impressions that don’t really matter. A big part of the problem is how the buy side defines “efficiency,” argues Scott Ensign, chief strategy officer at indie media agency Butler/Till, on this week’s episode of AdExchanger Talks. The […] The post Programmatic Gets An Agentic Brain appeared first on AdExchanger.

Last updated Aug 25, 2026 by ATDb automated enrichment