Programmatic in MENA: Will Brands Ever In-House at Scale?
Articleexchangewire.com
In-housing has been on the agenda for years, but few have built a working programmatic operation. Charlotte McEleny spoke to Naveen Chacko Matthews, Havas Media MENA, and Anshul Jaiswal, UM KSA, about the distance between the pitch and the build... The post Programmatic in MENA: Will Brands Ever In-House at Scale? appeared first on ExchangeWire.com.
Last updated Aug 25, 2026 by ATDb automated enrichment
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