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19,985 articles covering the AdTech ecosystem
Life360’s Brian McDevitt: Context, Transparency Are the Antidotes for Location Data‘Creepiness’
AMENIA, NY — Location data earns its reputation as the advertising industry’s most sensitive signal. What Life360 has learned across 100 million monthly active users is that the same data that feels intrusive in one context feels genuinely helpful in another — and the difference comes down to whether the experience matches what members already […]
Google’s Peentoo Patel Sees AI Turning Adtech Hours Into Minutes
CANNES, France – Artificial intelligence may someday buy a Super Bowl commercial without breaking into a digital sweat. For now, Google is giving it a slightly less glamorous assignment: figuring out why an ad campaign stopped delivering before everyone finishes blaming everyone else. Peentoo Patel, senior director of product management at Google, discussed the company’s […]
Retail Media Confronts Its Grading-Your-Own-Homework Problem
CANNES, France — Retail media has spent the past few years multiplying at a pace normally associated with rabbits, streaming subscriptions and Cannes invitations. Now comes the less glamorous phase: proving that all those networks, promotions and data partnerships actually sell something. “Most of our conversations are centered around proof,” Chris Riedy, chief revenue officer […]
Marketers Must Connect Data, AI and Creative to Maximize Results
CANNES, France – Advertisers have spent years collecting data, building clean rooms and producing diagrams that explain how everything theoretically works together. Now comes the awkward part: proving that any of it actually improves advertising. Denise Colella, vice president of Adobe’s Global Digital Strategy Group, said brands and publishers already have the technology and data […]
When Did The Future Stop Counting?
Suppose you planted a tomato plant on Monday and pulled it out on Friday. Finding no tomatoes, you might conclude gardening has a disappointing ROI. Most media buyers would recognize the absurdity immediately, and might nevertheless spend Friday afternoon preparing a budget recommendation, which does something remarkably similar.
Play The Bluey Way launches in Bristol
On September 19th, famlies – including celebrities, journalists and content creators – gathered at We The Curious for the special Play The Bluey Way event. The family activation was held as part of an international campaign celebrating the power of play and the joy of connection inspired by iconic Bluey moments. The event marked the […]
Pete Davidson and Colin Jost Were Clowned for Buying the Staten Island Ferry. They Just Proved Everyone Wrong.
“There’s an epidemic affecting our nation’s young people. The epidemic is fear.” As I scrolled through Instagram on my ride downtown to the Snapple Island Ferry Comedy Show, a reel from The Free Press popped up. Professor Arthur Brooks was making the case that “Gen Z is perhaps the most risk-averse generation in history.” Now, […]
Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse via @sejournal, @MattGSouthern
Google is testing payments for content contributing to AI answers, Mueller says AI position data is hard to report, and Cloudflare splits training from search. The post Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse appeared first on Search Engine Journal.
After working with Congressional reps, the Creators Caucus heads to the Senate
What can creators accomplish when they lobby the U.S. Senate? We're about to find out. A bipartisan pair of Senators -- New Jersey Democrat Cory Booker and Louisiana Republican John Kennedy -- have announced the Senate Creators Caucus. The brand-new entity will be a vehicle for "recognizing creators as small business owners, job engines, and culture drivers," according to a YouTube blog post. Sens. Booker and Kennedy kicked off the Caucus with a panel at the Dirksen Senate Office Building in D.C. Visit Tubefilter for more great stories.
What if livestreamers could do product placement without real products?
Live content drives sales. From street hawkers of ancient times to QVC hosts to lightning-fast, multibillion-dollar Chinese social streams, having a real person show-and-tell products in real time can be key to bringing in those dolla dolla bills. Here’s proof in pudding: TikTok just released stats showing that a whopping 94% of Shop’s pricey luxury […] Visit Tubefilter for more great stories.
Oh Canada! YouTube’s nine-project creator programming slate takes it north of the border.
YouTube didn't just use the Toronto International Film Festival (TIFF) to premiere new projects helmed by creators. It also announced a fresh slate of original programs that will open up new opportunities for Canadian creators (and one subway-riding Egyptian-American). The programming announcements came during the YouTube Features marketing event, which was held adjacent to TIFF. The host of YouTube Features was the aforementioned Egyptian-American, Kareem Rahma, who is bringing his hit series Subway Takes north of the border. In 2027, Subway Takes Toronto will hit YouTube, with "iconic Canadian guests" lined up. Will more Emmy nominations follow? Visit Tubefilter for more great stories.
Have you heard? It’s science time, college football on YouTube, and “copium” for the dictionary.
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a major science activation launched, YouTube is ready for some football, and some terminally online terminology made it into the dictionary. Creator commotion 50x50 has started chronicling "Science Across America" on YouTube. Travel content is hot on YouTube, so the Independent Media Initiative sponsored a 50-state swing that highlights exemplary STEM creators. 50x50 is now live, with luminaries like Destin Sandlin and Emily Graslie participating. Visit Tubefilter for more great stories.
Google Confirms AI Model Hacked Companies In Cybersecurity Tests
Google confirmed Friday that a Gemini AI model accessed the internet and hacked other companies' systems during a test of its cybersecurity capabilities.
Nissan's Top Marketer Shares Strategy
Tiago Castro, who took over in January as senior vice president, U.S. marketing and sales, Nissan and Infiniti, sat down with "Marketing Daily" via a video call to share his strategy.
Google Discover Test Adds Topic Overviews, Starting With Videos via @sejournal, @MattGSouthern
Google is testing a "Dive deeper" button in Discover, starting with videos. The post Google Discover Test Adds Topic Overviews, Starting With Videos appeared first on Search Engine Journal.
Lawsuits Mount Over Meta's Smart Glasses
Meta faces lawsuits from users who allege their Meta smart glasses captured intimate or sensitive footage of them and exposed it to paid-content reviewers abroad.
Montana Deepfake Law Likely Unconstitutional, Judge Rules
The law requires disclaimers on negative political ads with AI-generated content.
Meta Defeats Privacy Suit Over 'Voiceprints'
A federal judge dismissed a lawsuit by a California resident who claimed Meta violated an anti-hacking law by allegedly collecting his "voiceprint" when he used Messenger.
Converse Apologizes After Roiling Social Media With Ads That Evoke a Lynching
Converse stirred up some social media users with a pair of ads they said recalled Klan imagery.
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […] The post Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack appeared first on AdExchanger.
Consumers Want AI To Shop For Them, Not Sell To Them
When a brand's ads look AI-made, many consumers say they lose trust in it.
Should Elusive Streamer 'Brands' Just Focus On The Show?
If consumers increasingly have no favorite "brands," what does this mean for streaming platforms? Are brands really just about the show?
Hi, Baby Gorgeous! Bravo's Lisa Barlow Lands Wendy's Digital Menu Collab
"Real Housewives of Salt Lake City" star is known for the phrase "Hi, baby gorgeous! Wanna go to Wendy's?"
Dana Walden Envisions Partnerships Between Creators and Disney at Created in L.A. Kickoff Event: ‘Maybe We Can Tell Some Stories Together’
Disney kicked off its first creator event Created in L.A on Thursday night at El Capitan Theatre in Hollywood. Over 350 creators, innovators and industry leaders came together for the first day of a two-day event with the idea to exchange ideas, build relationships, and explore the future of creator-led storytelling and the business behind […]