Retail Media Confronts Its Grading-Your-Own-Homework Problem

CANNES, France — Retail media has spent the past few years multiplying at a pace normally associated with rabbits, streaming subscriptions and Cannes invitations. Now comes the less glamorous phase: proving that all those networks, promotions and data partnerships actually sell something. “Most of our conversations are centered around proof,” Chris Riedy, chief revenue officer […]

Last updated Sep 20, 2026 by ATDb automated enrichment