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Marketers are meeting to discuss the biggest trends in advertising from the streaming and social media platforms, here's what they need to know

Brands have launched apps and forged partnerships with OpenAI to improve visibility inside of ChatGPT—but there are risks.

A larger percentage of marketers are embracing principal media even as governance lags.

Creator marketing needs measurement to truly thrive.

Partnership gives NIADA members exclusive access to AutoRaptor’s AI-powered CRM platform with 35% discount AutoRaptor, the AI-first automotive CRM platform built exclusively for independent dealerships , is joining NIADA’s member benefit program, offering members up to 35% off their monthly subscription, making enterprise-grade CRM and AI sales tools more accessible to independent dealers. Independent dealers […]

Many businesses increase advertising budgets, expecting immediate growth in conversions and revenue. In theory, allocating more funds to digital advertising should translate into greater visibility, higher engagement, and stronger sales performance. However, in practice, simply increasing ad spend does not guarantee improved outcomes. In many cases, businesses discover that scaling their advertising budgets amplifies existing […]

Appointment follows a competitive pitch.

He has been in the role for just over a year.

BabyBillion ranked #1 in the Global Top 50 for the second week in a row, and this time around, it nearly got twice as many weekly views as any other YouTube channel. With 2.16 billion weekly views, BabyBillion took advantage of the massive preschool-age audience that hangs out on YouTube Shorts. That kiddie community also tied into one of the biggest pop culture events on the calendar. This chart covers the week that ended with Sunday night's Oscars ceremony, and one of the night's big winners has strong ties to YouTube Shorts and other similar platforms. Visit Tubefilter for more great stories.

Kara Ward likes to call it “the worst April Fools’ joke ever.” She and her husband had just bought their dream house. Ward was a busy stay-at-home-mom homeschooling their two kids, and her husband worked in events. Things were great. It was 2020. On April 1, her husband got the news: With lockdown in full […] Visit Tubefilter for more great stories.

MrBeast added one million new subscribers during the second week of March, but he was not the only creator who reached that benchmark. Alejo Igoa, who adapts MrBeast's brash style for a Spanish-language audience, claimed the #1 spot in the Global Sub Top 50. It's the second time in as many months that he's pulled off that feat. Since the start of the year, MrBeast and Alejo Igoa have been the two top dogs in our subscriber charts. How did we get here? To answer that question, we have to take a course in MrBeast history. Visit Tubefilter for more great stories.

With less than 100 days to go until the start of the 2026 FIFA World Cup, soccer fans have unlocked a convenient new way to watch the beautiful game. On YouTube, a selection of “Media Partners” will gain access to live match broadcast rights, behind-the-scenes footage, and content from the FIFA vault throughout the 39-day tournament. The […] Visit Tubefilter for more great stories.

YouTube doesn’t do much (if any) original content production these days, but that isn’t stopping parent Google from getting into an uber-trendy format through another of its arms. If you haven’t heard of 100 Zeros, you’re probably not alone. It’s a production company Google quietly launched in May of last year. Born of a partnership […] Visit Tubefilter for more great stories.

The creator who was once the biggest thing on YouTube is now in his mad scientist era, and his tinkering has allowed him to develop a tool that takes the mental taxation out of social media scrolling. PewDiePie's browser extension, which he built using his personal AI model, takes users straight to their Subscriptions page when they log into their YouTube accounts. The cure for "algo brain" has arrived In a video discussing his new product, PewDiePie talks about the architecture of consumer tech platforms and the mental toll that infrastructure takes. "Being online just messes with your head," said the man born Felix Kjellberg. "I think it's just a price we've all come to accept." Visit Tubefilter for more great stories.

On the heels of announcing a crackdown on spammy content and boosted efforts to protect creators from content theft, Meta has unveiled a new program that will pay established creators up to $3,000 a month to start posting videos across Reels and Facebook. Creator Fast Track is intended to get creators who already have audiences […] Visit Tubefilter for more great stories.

As virtual creators continue to climb the streaming leaderboards, a VTuber agency is adding a fresh spin to a rising industry. The Tokyo-based firm Pandora has announced its plan to trademark the term "XTuber," which refers to hybrid creators who employ both virtual and human avatars. Before we go any further, let's clear a few things up: XTubers are not tied to the platform formerly known as Twitter, nor are they delivering adult content. In this case, the X represents the word "cross," and the full term refers to the idea that the typical XTuber is a crossover between a VTuber and a traditional creator. Visit Tubefilter for more great stories.

Apple's new TikTok account is a hit with the kids. Since unveiling the Macbook Neo earlier in March, the tech giant has increased its activity on its official TikTok account. Since March 4, Apple has posted 14 TikTok videos that promote its colorful, economical laptop line. All of those clips have received at least two million views, and the most-watched upload of the bunch has garnered nearly 18 million hits over two weeks. Visit Tubefilter for more great stories.

Today, (19th March, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market.  The UK findings show that pDOOH is firmly established as a mainstream channel within the UK's digital [...] The post UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning appeared first on ExchangeWire.com.

For years, “inventory cleanup” (or “rationalization”) meant one thing: curating the domain list. Whitelists, blacklists, inclusion lists, MFA lists, premium lists, “approved publisher” lists. The industry uses them to reduce risk, improve quality and create a sense of control in an open marketplace that often feels chaotic. That era is ending.  It’s not because domain […] The post Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains appeared first on AdExchanger.

Using machine learning to automate and optimize ads is familiar to publishers. For years, this tech has helped publishers tune floors and serve the best ads behind the scenes. Now, publishers are exploring automation and optimization through agentic AI. Many publishers have identified a similar use case: sales agents who actively make decisions in the […] The post What Does A Beta Test Of A Sell-Side Agent Look Like? appeared first on AdExchanger.

Brands are shifting earned media strategies to tap niche news creators on social platforms.

Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington Post, and more, will share their strategies on everything from zero-click audience strategy, to AI licensing deals and RAG readiness, to how they’re embracing creator strategies to help boost engagement with younger audiences.

Companies across sectors, from footwear to personal care, are racing to sign college basketball players.

Cloudflare faces tension in its new role: sitting in the middle between publishers and AI companies while balancing trust, control and monetization.