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19,974 articles covering the AdTech ecosystem
The case for and against retail media networks as brand-building channels
Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.
Media Buying Briefing: Handicapping the fight to win over Coca-Cola’s North American media
WPP seems to be in the catbird seat to hold onto Coca-Cola's global media business. But will Omnicom or Dentsu win North American media?
Can adland realistically reduce its reliance on Google’s vertically integrated ad stack?
The court has ordered Google to open up its ad tech stack, but can interoperability alone can loosen its grip on the market.
Oh My God, He Admit It; Skins In The Game
OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models. The post Oh My God, He Admit It; Skins In The Game appeared first on AdExchanger.
Meta Files Action Against UK's Media Regulator
Meta has filed a new legal challenge against Ofcom, the UK’s media regulator, seeking to prevent additional burdens from being placed on WhatsApp and Instragram, The Guardian reports. The firm is appealing the placing of those properties in a category that would require greater transparency, user controls and protection from fraudulent advertising. Meta, one of several firms accused of using the courts to slow down enforcement of the UK’s Online Safety Act, had challenged Ofcom in May over how fees are calculated.
Microsoft Seeks To Patent Gaming Ad System
Microsoft has filed a patent application for a system that would support free-to-play games at suitable pause points after a period of ad-free access, TechSpot reports. These points would include the end of a boss fight, a completed quest, a cutscene and a loading screen. The application is titled "Contextually Aware Management of Interactive Software Application Access."
Google Tells Advertisers They Must Protect Their Contact Forms
Google has alerted advertisers that its invalid traffic filters cannot stop invalid submissions from reaching their advertisers’ contact forms, PPC Land reports. In a Google Ads Help Centre page, the firm explains that its anti-bot systems judge ad clicks after the ad has shown, so that bots can still fill in a company’s contact form. Tt is up to the advertiser to check contact forms with tools like reCAPTCHA and email confirmation links, Google states.
Media Brands React To Trump's Banning Of CNN, MS Now and Politico
The Trump Administration decision to ban CNN, MS NOW and Politico from the White House has been condemned by other top media, The New York Timesreports. “No news organization — or person — should be retaliated against by the government over the words they use,” said Lauren Easton, a spokeswoman for The Associated Press. In addition, the Times, The Washington Post and press associations have weighed in with comments saying the ban is an attack on the free press.
Seven.One Media forms new data partnerships
ProSiebenSat.1’s sales house, Seven.One Media, has announced that it is realigning its data-driven product portfolio and is relying on new data partnerships to do so. The goal is to target advertising campaigns on German streaming platform Joyn, connected TVs, and in digital environments even more precisely. Starting immediately, retail and commerce data will be integrated […]
Thinkbox appoints Dunne as Marketing Director
Thinkbox has announced that Chris Dunne has been appointed Marketing Director of the TV marketing body. His appointment follows the decision by current Thinkbox CMO, Andrew MacGillivray, to step down at the end of the year. Dunne will join the Thinkbox board. Dunne is currently Thinkbox’s joint Head of Marketing, a position he has held […]
EBU extends IBU partnership
The European Broadcasting Union (EBU) and the International Biathlon Union (IBU) have extended their media rights and production partnership, ensuring fans can continue to follow biathletes across EBU Members’ and partner services until 2034. The partnership first began in 1993 and is this into its fifth decade. The extension runs from the 2030/31 season to […]
I'm So Glad Bill Harvey Picked Us
"In the six days of creation, when chaos was ordered into heaven and earth, there was no TV, so God did not create the ADI. That task was left to Bill Harvey. The year was 1966. Harvey was 24 years old."
Obit: Pioneering Researcher, Perpetual Futurist Bill Harvey, Dead At 84
Harvey spent more than half a century trying to answer what was, at heart, a deceptively simple question: How can advertisers understand what media and advertising actually do?
Life360’s Brian McDevitt: Context, Transparency Are the Antidotes for Location Data‘Creepiness’
AMENIA, NY — Location data earns its reputation as the advertising industry’s most sensitive signal. What Life360 has learned across 100 million monthly active users is that the same data that feels intrusive in one context feels genuinely helpful in another — and the difference comes down to whether the experience matches what members already […]
Google’s Peentoo Patel Sees AI Turning Adtech Hours Into Minutes
CANNES, France – Artificial intelligence may someday buy a Super Bowl commercial without breaking into a digital sweat. For now, Google is giving it a slightly less glamorous assignment: figuring out why an ad campaign stopped delivering before everyone finishes blaming everyone else. Peentoo Patel, senior director of product management at Google, discussed the company’s […]
Retail Media Confronts Its Grading-Your-Own-Homework Problem
CANNES, France — Retail media has spent the past few years multiplying at a pace normally associated with rabbits, streaming subscriptions and Cannes invitations. Now comes the less glamorous phase: proving that all those networks, promotions and data partnerships actually sell something. “Most of our conversations are centered around proof,” Chris Riedy, chief revenue officer […]
Marketers Must Connect Data, AI and Creative to Maximize Results
CANNES, France – Advertisers have spent years collecting data, building clean rooms and producing diagrams that explain how everything theoretically works together. Now comes the awkward part: proving that any of it actually improves advertising. Denise Colella, vice president of Adobe’s Global Digital Strategy Group, said brands and publishers already have the technology and data […]
When Did The Future Stop Counting?
Suppose you planted a tomato plant on Monday and pulled it out on Friday. Finding no tomatoes, you might conclude gardening has a disappointing ROI. Most media buyers would recognize the absurdity immediately, and might nevertheless spend Friday afternoon preparing a budget recommendation, which does something remarkably similar.
Play The Bluey Way launches in Bristol
On September 19th, famlies – including celebrities, journalists and content creators – gathered at We The Curious for the special Play The Bluey Way event. The family activation was held as part of an international campaign celebrating the power of play and the joy of connection inspired by iconic Bluey moments. The event marked the […]
Pete Davidson and Colin Jost Were Clowned for Buying the Staten Island Ferry. They Just Proved Everyone Wrong.
“There’s an epidemic affecting our nation’s young people. The epidemic is fear.” As I scrolled through Instagram on my ride downtown to the Snapple Island Ferry Comedy Show, a reel from The Free Press popped up. Professor Arthur Brooks was making the case that “Gen Z is perhaps the most risk-averse generation in history.” Now, […]
Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse via @sejournal, @MattGSouthern
Google is testing payments for content contributing to AI answers, Mueller says AI position data is hard to report, and Cloudflare splits training from search. The post Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse appeared first on Search Engine Journal.
After working with Congressional reps, the Creators Caucus heads to the Senate
What can creators accomplish when they lobby the U.S. Senate? We're about to find out. A bipartisan pair of Senators -- New Jersey Democrat Cory Booker and Louisiana Republican John Kennedy -- have announced the Senate Creators Caucus. The brand-new entity will be a vehicle for "recognizing creators as small business owners, job engines, and culture drivers," according to a YouTube blog post. Sens. Booker and Kennedy kicked off the Caucus with a panel at the Dirksen Senate Office Building in D.C. Visit Tubefilter for more great stories.
What if livestreamers could do product placement without real products?
Live content drives sales. From street hawkers of ancient times to QVC hosts to lightning-fast, multibillion-dollar Chinese social streams, having a real person show-and-tell products in real time can be key to bringing in those dolla dolla bills. Here’s proof in pudding: TikTok just released stats showing that a whopping 94% of Shop’s pricey luxury […] Visit Tubefilter for more great stories.
Oh Canada! YouTube’s nine-project creator programming slate takes it north of the border.
YouTube didn't just use the Toronto International Film Festival (TIFF) to premiere new projects helmed by creators. It also announced a fresh slate of original programs that will open up new opportunities for Canadian creators (and one subway-riding Egyptian-American). The programming announcements came during the YouTube Features marketing event, which was held adjacent to TIFF. The host of YouTube Features was the aforementioned Egyptian-American, Kareem Rahma, who is bringing his hit series Subway Takes north of the border. In 2027, Subway Takes Toronto will hit YouTube, with "iconic Canadian guests" lined up. Will more Emmy nominations follow? Visit Tubefilter for more great stories.