News
19,974 articles covering the AdTech ecosystem
AI Search, SEO and Marketing Expert Sandy Wardenburg Waggett to Take the ProfitCON Main Stage
MSW Interactive Designs founder will share 15 AI SEO strategies to help accounting and bookkeeping firms get found, understood, trusted, cited and recommended. Sandy Wardenburg Waggett, AI search, SEO and marketing expert, author, national speaker and founder of MSW Interactive Designs, will take the main stage at ProfitCON 2026 at Dolce by Wyndham Parsippany for […]
NoimosAI Launches Customer Engagement Agent to Automate Behavior-Based Customer Marketing
New AI agent turns simple text instructions into behavior-based customer engagement flows, from segmentation and content creation to performance tracking. NoimosAI, an autonomous AI marketing platform developed by AGOS LABS TECHNOLOGIES LTD, today announced the launch of Customer Engagement Agent, a new AI agent designed to automate the creation, execution, and optimization of behavior-based customer engagement flows. […]
Zen Media Develops Three-Part Google Preferred Sources Framework for Answer Engine Optimization (AEO)
Zen Media developed a three-part approach to Google Preferred Sources: domain eligibility, consistent publishing and citable content that can surface in relevant search and AI results. Zen Media implemented Google’s Preferred Sources button on zenmedia.com and optimum7.com as part of its broader answer engine optimization strategy. Google does not publish a complete set of criteria […]
What 25M+ assets taught us about creative production at scale
AI sped up asset creation. The real constraints now sit around production.
Opacity by Design: Will Ad Tech and Media Ever Be Transparent?
Columnist Paul Evans looks at why the battle for transparency in ad tech is always going to be an uphill struggle… The post Opacity by Design: Will Ad Tech and Media Ever Be Transparent? appeared first on ExchangeWire.com.
What 15 mid-size brand leaders are prioritizing—and cutting—right now
Marketing leaders from Life360, Gorilla Glue, Coterie, Little Spoon and more reveal where they’re investing, what they’re leaving behind, and how AI is reshaping their teams and strategies.
Structural challenges still plague creator, podcast and gaming advertising
Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.
How small agencies can manage CMO churn
Advice for small agencies on defending client accounts amid marketing leadership changes.
Subway casts Will Arnett as your ‘SUBconscious’—inside the campaign with CMO Jeff Klein
Martin’s first work for Subway targets rivals and adds Arnett as a distinctive voice.
VMAs Brings Back the Best Dance Category, and You Can Thank Bacardi
Behind the scenes of Bacardi's big brand integration at the 2026 MTV Video Music Awards.
Direct-to-Consumer Brands Rebuild Their Playbooks Around Retailers
Gone are the days when DTCs went it alone. Survival today is about clawing for shelf space at Walmart, Target, and other brick-and-mortar stores.
Myron Nilsson Joins Ammunition as Agency Levels Up Creative Ambitions
New CCO joins the B2B agency in what CEO Jeremy Heilpern describes as a big investment year.
X shares guidance on effective promotions in the app
The refreshed playbooks feature overviews on best ad practices and a look at tapping into on-platform events.
YouTube executives share strategies on channel pivoting
Creator Liaison Rene Ritchie and Global Content Strategy Lead Kyle Monahan offer tips on how creators and brands can shift focus while retaining audiences.
LinkedIn ditches post enhancement, launches Post Proofreader
The move signals the platform’s evolving approach to artificial intelligence tools and reflects a growing community backlash against AI slop.
Meta expands Muse agent connections, launches Muse for Mac
Meta is looking to expand the usage options for its new personal artificial intelligence tool.
LinkedIn tests Network tab to encourage engagement among connections
The latest engagement trial offers users an alternative feed made up entirely of direct follows and connections.
Digest: Court Unseals Google Ad Tech Remedies Decision; Taboola Acquires Rival
In today’s Digest, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an under perform rating, and Ozone launching Arc to enter performance marketing. The post Digest: Court Unseals Google Ad Tech Remedies Decision; Taboola Acquires Rival appeared first on ExchangeWire.com.
Official Charts Company launches PRO intelligence platform
The Official Charts Company, the UK’s music and home entertainment data business, has launched Official Charts PRO, a new intelligence platform offering access to the data behind the UK’s charts. Representing the biggest technology investment in the company’s history, PRO provides direct access to the Official Charts Company’s sales data, and enables users to track […]
DAIVID Launches New Solution That Analyses Thousands of Ads at Once to Connect Creative Performance to Business Results
DAIVID, the intelligence engine for creative and media, today (21st September, 2026) launched a new solution that analyses thousands of ads at once, connecting creative signals with campaign outcomes to show which elements drive stronger results and why. An entry point [...] The post DAIVID Launches New Solution That Analyses Thousands of Ads at Once to Connect Creative Performance to Business Results appeared first on ExchangeWire.com.
Ad Tech Has A Multibillion-Dollar Privacy Problem. It Started Decades Ago
The biggest privacy risk facing ad tech isn’t whatever state privacy law passed last month; it’s the ones that passed decades ago. The Video Privacy Protection Act was written to protect VHS renters in 1988. Another, the California Invasion of Privacy Act, was enacted in 1967 to stop illegal wiretapping, about which there was a […] The post Ad Tech Has A Multibillion-Dollar Privacy Problem. It Started Decades Ago appeared first on AdExchanger.
Presley Gerber, Model and Son of Cindy Crawford and Rande Gerber, Dies at 27
Presley Gerber, the model son of Cindy Crawford and Rande Gerber, died Sunday. He was 27. More to come…
Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands
For brands, Pinterest executives said, the opportunity is huge. Pinterest’s user base is growing and, importantly for many companies, young.
Paywall violation ‘eviscerates’ fair use defense: What OpenAI-NYT twist means for publishers
For publishers, the newly unsealed material doesn't just bolster their legal case; it validates years of frustration over how their work has been treated.