News

Cannes Lions 2026: Agentic AI is Moving Closer to the Media Decision

Emma Labrador, VP Marketing at Displayce, shares her key takeaways from Cannes Lions 2026 and explains why the rise of agentic AI will reshape the way media decisions are made. The post Cannes Lions 2026: Agentic AI is Moving Closer to the Media Decision appeared first on ExchangeWire.com.

DoorDash recruits Dashers with more quirky stories of everyday life

New Quality Meats creative follows four characters navigating housing, parenting and employment while earning through deliveries.

6 key agency and marketing job moves to know about

Here are the executive moves you need to know this week.

‘A Twink and a Redhead’ on landing brand deals without sanitizing their risqué comedy

Grant Gibbs and Ashley Gill (aka “A Twink and a Redhead”) on working with brands, including those that don’t seem familiar with the duo’s style of content.

Four former Madwell executives launch their own agency

Five Cherries’ four partners worked at Madwell.

How 4 Retailers Are Pitching Creative Ad Formats

Amazon and Walmart are increasingly developing content aimed at driving sales.

Agencies Vanguard Is Bringing Agencies Together at a Moment They Most Need It

The program convenes execs to talk, network, solve problems, and get inspired at a time of massive upheaval.

Reputation Resolutions Launches New Website and Expands Services for the AI Era of Online Reputation Management

The expanded offering builds on the company’s established reputation management services with new capabilities for search, AI, and the evolving digital landscape. Reputation Resolutions, a leading online reputation management firm, announced the launch of its new website and an expanded lineup of services designed for the changing search landscape. The launch marks a new chapter […]

The Trade Desk Appoints Ron Lamprecht as Chief Business Development Officer, Senior Vice President

The Trade Desk, a leading global advertising technology company, announced the appointment of Ron Lamprecht as Chief Business Development Officer and Senior Vice President. In this newly created role, Lamprecht will build strategic partnerships that expand our market opportunity, develop new commercial models and enterprise-wide global opportunities. He will report to Chief Operating Officer Vivek […]

LTM Partners with Glean to Accelerate Enterprise AI Adoption

LTM and Glean will help enterprises build the trusted context foundation AI needs to deliver accurate, governed, and outcome-driven results across the business LTM, the Business Creativity partner to the world’s largest enterprises, announced a strategic partnership with Glean, the enterprise AI platform that connects and understands enterprise knowledge across the applications, systems, and workflows employees […]

Best AI Productivity Tools for Creators (2026): CapCut Recognized for Faster Video and Image Workflows by Software Experts

Artificial intelligence continues to reshape how digital content is produced, with creators relying on AI tools like CapCut to handle editing, asset generation, and repetitive production tasks that once required several separate applications. As these tools mature, software reviews are placing more weight on workflow efficiency alongside creative output. Best AI Productivity Tools for Creators Seedance […]

Zensar Launches ZenseAI.AssureAI to Help Enterprises Test, Validate, and Trust AI at Scale

Zensar Technologies, a leading experience, engineering, and engagement technology solutions company and part of the RPG Group, announced the launch of ZenseAI.AssureAI, a comprehensive AI assurance and quality engineering offering designed to help enterprises test, validate, monitor, and govern AI systems, including classical machine learning, generative AI, and agentic AI, across their lifecycle. As organizations accelerate AI […]

How Broadcasters Can Build Engagement Outside of Social Platforms

For years, broadcasters have been largely content to drive audiences to social platforms for interaction and engagement. But that relationship is changing thanks to a mix of shifting consumer sentiment and regulation says Tim Rudder, Co-Founder of UpTalkTV. Now, Rudder says there’s a massive opportunity for TV businesses to create their own in-house interactive experiences. Read More

Digest: Stagwell Builds AI Media Marketplace; EU Forces Google to Open AI & Search

In today’s Digest, we discuss Stagwell bringing ad inventory curation in-house with a new AI platform, the EU forcing Google to open Android AI and Search to rivals under the Digital Markets Act, and Chinese AI lab Moonshot narrowing the [...] The post Digest: Stagwell Builds AI Media Marketplace; EU Forces Google to Open AI & Search appeared first on ExchangeWire.com.

The End Of Head‑In‑The‑Sand Children’s Privacy Practices

For years, plausible deniability was the online ad industry’s de facto workaround for dealing with children’s privacy. The concept of “actual knowledge” under the Children’s Online Privacy Protection Act quietly set the bar. As long as an operator wasn’t provably aware that it was collecting personal information from children under 13, it could keep treating […] The post The End Of Head‑In‑The‑Sand Children’s Privacy Practices appeared first on AdExchanger.

Five things the World Cup taught marketers about creators

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece.

‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy

Brian Yasko, managing director at Accenture and Emma Harmon, co-CEO of Whalar, on the massive creator economy acquisition and future plans.

Media Buying Briefing: China remains a tough market for holding companies to figure out

The Chinese ad market has slipped away from holding companies that previously looked east for future growth.

WTF: W3C’s Attribution API?

What marketers, publishers, and ad tech companies need to know about some of the latest proposals in browser-based ad measurement.

Can’t Spell ‘Stadium’ Without ‘Ad’; Beware The Crab Apple

Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free content. The post Can’t Spell ‘Stadium’ Without ‘Ad’; Beware The Crab Apple appeared first on AdExchanger.

AI Agents Need Human Conductors to Navigate Connected TV and Commerce Media

Autonomous software programs are moving from theoretical concepts to active participants in the programmatic advertising supply chain – and that’s forcing the media marketplace to rethink things. While the backend infrastructure to support these sophisticated tasks is accelerating, the transition requires a delicate balance between computational efficiency and traditional human oversight. The macro trends of […]

‘Shark Tank’ Star Kevin O’Leary Sued For Claiming Utah Data Center Opposition Has Ties to China

Kevin O’Leary is being sued for defamation by a group fighting data center construction in Utah after the “Shark Tank” star went on Fox News and claimed some of the individuals involved with the opposition have ties to China, according to The Hill. The suit, which was also against Fox News, was filed on Wednesday […]

TV Ads Should Sell Stuff, Not Just Win Awards: Amazon’s Jeremy Helfand

CANNES, France – At Cannes Lions, where executives can usually survive an entire panel by saying “AI,” “creativity” and “consumer connection” in various combinations, Jeremy Helfand arrived with a more practical ambition. The vice president of Prime Video advertising at Amazon wants streaming television to do something radical: help brands actually sell things. Speaking with […]

DoorDash - Roommate - 30s