News

ActiveCampaign’s new AI tools alert you to what’s working in your campaigns and beyond and how to fix what isn’t — no prompting required. The post ActiveCampaign extends its AI capabilities with context and scale appeared first on MarTech.

New capability embeds a secure, zero-trust database interface directly into the Keeper Vault, eliminating exposed credentials, unmanaged tools and insecure access paths Keeper Security, the leading zero-trust and zero-knowledge identity security and Privileged Access Management (PAM) platform, announces KeeperDB, a new vault-embedded database access capability that enables secure, policy-controlled database interactions directly from the Keeper […]

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Brand safety and “political associations” make some advertisers wary, despite trust in news being “strong”, cross-industry alliance finds.

R/GA leadership sat down with Campaign to reflect on the agency’s first year of returning to independence.

The pitch follows Aviva's acquisition of Direct Line Group last year.

Creativebrief handled the process.

At the start of this year, the UK's Competition and Markets Authority (CMA) proposed a series of changes to how Google’s search service operates in the UK, including allowing publishers to opt out of their content being used either as cited sources within Google’s AI Overviews feature, or for wider training of the tech giant’s Read More

Social Media Week, returning April 14–16 at New York City's Metropolitan Pavilion, is where the industry will show up to work through the changing social landscape.

Marketers are projected to have invested nearly $400 billion in US media in 2025, based on estimates from MAGNA and eMarketer. About half of that will go toward finding new customers. Yet, as marketing investment grows, clarity on what actually drives ROI and growth continues to shrink. The loss of third-party identifiers, rising privacy restrictions and closed ecosystems […] The post The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI appeared first on AdExchanger.

PeerSpot’s new AI agent instantly transforms voice-of-customer feedback into blogs, one-pagers, social assets, battlecards, and more. PeerSpot announced the launch of peerspot.ai, a generative AI agent that makes it effortless for B2B marketers to create high-performing content using their most powerful asset: the voice of their customer. For years, marketing teams have treated reviews primarily […]

The global artificial intelligence landscape in 2025 and 2026 has reached a fever pitch, characterized by an explosion of generative models and a paradigm shift in how businesses integrate intelligence into their workflows. As the market moves from experimental pilot programs to full-scale enterprise deployment, the complexity of managing multiple AI providers has become a […]

Mirasys Appoints Steve Johnson as Computer Vision Manager to Strengthen Dell Partnership and Deliver White-Glove Hardware-to-VMS Solutions Mirasys, a global leader in open, high-performance video management software (VMS), announced the appointment of Steve Johnson as its Dell Computer Vision Manager. In this role, Steve will serve as a strategic liaison between Mirasys and Dell Technologies, […]

BYAHT Inc. launches Glow.B’s AEO and GEO services to help brands secure visibility in AI-generated answers from platforms like SearchGPT and Perplexity. BYAHT Inc., the innovator behind the AI-powered creator marketing agentic SaaS ‘Glow.B,’ officially announced the commercialization of its proprietary Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) solutions. This strategic launch marks […]

Joint customers can unify product analytics and business intelligence directly within their Snowflake environments—without moving or duplicating data. Kubit, the digital analytics company, announced an integration with Snowflake, the AI Data Cloud company, to deliver warehouse-native digital analytics powered by Snowflake. Through this integration, joint customers can analyze customer behavior and business performance on governed […]

Solution delivers actionable procurement intelligence from day one backed by nine years of AI investment and a data platform built for scaling AI agents Suplari, the procurement intelligence company, announced Spend Analytics, a complete reimagining of spend analysis built for the AI era. Unlike legacy tools that require months of data preparation and produce static reports, […]

Netlify, the platform where agents and developers build together, announced a new way to create software on Netlify. Teams can now start a new project from a prompt at netlify.new using Agent Runners. Choose from a leading coding agent (Claude Code, Codex or Gemini CLI) and get a live web app on Netlify in minutes. […]

Google's John Mueller implies that Googlebot crawling 404 pages is a positive sign about that site's content. The post Google: 404 Crawling Means Google Is Open To More Of Your Content appeared first on Search Engine Journal.

McCann UK is the incumbent.

In today’s Digest, we discuss Publicis advising clients to avoid The Trade Desk, Meta missing 1,000 illegal financial ads in Britain, and Alibaba forming a new AI business group. The post Digest: Publicis Advises Clients to Avoid The Trade Desk; Meta Misses Illegal Financial Ads; Alibaba Forms New AI Business Group appeared first on ExchangeWire.com.

Venatus Media, in partnership with Lumen Research, have announced new analysis of digital media results across video ad campaigns, showing the company delivers up to five times higher attention by activating audiences it finds "In the Zone". The findings reveal the value [...] The post Venatus Delivers 5x Higher Video Ad Attention by Activating Audiences “In the Zone”- Lumen Research Finds appeared first on ExchangeWire.com.

Ad Age’s ranking of the most interesting recent food and beverage marketing moves.

Consumers remained largely hesitant to purchase anything in an AI platform and brands faced logistical issues exposing their inventory to ChatGPT.

Marketers are meeting to discuss the biggest trends in advertising from the streaming and social media platforms, here's what they need to know