News
19,967 articles covering the AdTech ecosystem
Do you really need so much marketing?
Every new asset creates more work downstream. Rethink review, approval, and testing before scaling AI output. The post Do you really need so much marketing? appeared first on MarTech.
United Group reaffirms net zero targets
United Group, the Southeast European telco, has published its 2025 Sustainability Report, covering environmental, social and governance performance across its telecoms, media, and other businesses. The report covers a year of change for the Group, which says it has “sharpened its focus on high-growth EU markets following the sale of a number of assets outside […]
Ariane 6 suffers major glitch
Arianespace had been hoping to launch eight flights this year on its Ariane 6 giant rocket from its Guiana Space Centre. However, an anomaly with an engine turbo pump detected in August has meant that future launches this year are on hold. Subsequent technical inspections and remedial analysis means that future flights are on hold […]
Octave launching audio ad sales on News UK’s YouTube content
Octave, News UK’s audio-visual advertising platform, is launching direct sales of audio advertising on YouTube across News UK’s content on the platform. Octave has previously directly sold video advertising against News UK’s YouTube channels for brands such as Virgin Radio and talkSPORT as part of its long-standing relationship with YouTube. Octave is now selling audio […]
FCC “accepts” Starlink 100,000 satellite plan for filing
The Federal Communications Commission (FCC) has issued a Public Notice which covers SpaceX’s scheme to launch 100,000 ‘Starmind’ AI computing satellites. The FCC Notice, on September 18th, said that its Licensing Division has accepted the plan as an official “filing”. This initial 100,000 is part of the larger scheme for up to 1 million satellites. […]
SES expands links with India’s JioStar
Luxembourg’s SES and JioStar, South Asia’s largest media conglomerate, have announced a new multi-year deal under which SES will provide satellite distribution services for JioStar’s portfolio of TV channels across India and South Asia using the IS-20 satellite. The agreement enables JioStar to distribute its channels to cable, DTH and broadcast distribution networks across the […]
ESA looks at “low LEO” Phase 2 of IRIS2
The European Space Agency (ESA) has started its next phase of IRIS² evolution through Low-LEO activities. ESA says it has signed 18 consolidation contracts bringing together nearly 80 companies to study new secure and resilient connectivity services. The contracts also cover associated mission concepts and aim to shape the future of the EU’s secure connectivity […]
FCC seeks $100bn+ from spectrum sales
Brendan Carr, the Federal Communications Commission’s (FCC) chairman has reportedly indicated the agency expects “to raise more than $100 billion (€87.1bn) in funds from a series of planned spectrum auctions over the next two years”. Carr’s comments were reported by Reuters and follow the FCC’s decision to auction 160 MHz of C-band spectrum reallocated from […]
Ready for the rush: Stress-testing customer notifications for Black Friday
Delayed customer communications all trace back to the same root cause: infrastructure that wasn’t built to handle the increased year-end shopping demand.
Dairy milk’s demand remains strong across retail
Capture more trips and unlock incremental growth by making Dairy Milk an intentional part of the basket.
KMS Technology Introduces Troy Cantrell as Field CTO to Advance Enterprise Execution
Cantrell will work with enterprise leaders and KMS delivery teams on Enterprise Execution: the discipline of turning AI-native intent into validated, production-ready outcomes KMS Technology, a global, AI-native technology services company, introduced Troy Cantrell as its Field Chief Technology Officer. In this role, Cantrell will work directly with enterprise leaders and KMS global delivery teams […]
AgentCloak Launches AgentCloak Desktop, Free Sovereign AI That Cloaks Private Data Before It Reaches Popular AI Chatbots
Free browser extension and desktop app swaps real names, addresses, and account numbers with synthetic data so ChatGPT, Claude, Gemini, Grok, and Copilot never see the original values AgentCloak, a CB100 2026 top AI company, announced AgentCloak Desktop, a free Sovereign AI product that turns the chatbots people already use into privacy-preserving AI. AgentCloak Desktop […]
Socratus Launches Private Local-First Workspace Uniting Notes, Code and AI Agents
A plugin-free note system combines Model Context Protocol support, on-device AI, an automatic knowledge graph and inline Python, with data kept under the user’s control Socratus today launched a local-first workspace designed to close the gap between storing knowledge and understanding it. The application unites AI-powered retrieval, an interactive knowledge graph and inline code execution […]
Mozilla Data Collective Raises $5M to Scale a More Equitable Data Ecosystem for AI
Funding follows rapid growth for the data-sharing platform, with datasets spanning more than 450 languages and the company exceeding its annualised revenue milestone Mozilla Data Collective, the data-sharing platform redefining how AI data is created, shared and governed, announced it has raised $5 million from Mozilla. The funding marks the company’s next stage of growth […]
CMB Introduces Intelligent Signals, an AI-Powered, Always-On Market Intelligence Solution
CMB launches Intelligent Signals, an AI-powered market intelligence solution that fuses primary research with external signals to help organizations spot emerging trends and market shifts earlier. Built as a client-specific platform, customizable with MCP-compatible integrations, it plugs into existing research and enterprise workflows to turn a broader set of signals into faster, more confident decisions. […]
SearchBlox launches SearchAI integration for Adobe Experience Manager
SearchAI interprets intent, reasons over governed content, and guides users from a question to an answer to action – across the content and digital assets enterprises manage in Adobe Experience Manager. SearchBlox, an Adobe Platinum Partner, announced an Agentic Search integration for Adobe Experience Manager that connects its SearchAI platform directly to Adobe Experience Manager. […]
Topsort Expands Commerce Media Beyond Owned Surfaces With Universal Ads
New Offsite channel enables retailers and marketplaces to extend advertiser campaigns across CTV, streaming, and digital inventory Topsort, an AI-native monetization infrastructure company for modern commerce, today announced Universal Ads as a new Offsite channel, enabling retailers and marketplaces to extend their advertiser programs across CTV, streaming, and digital inventory, including inventory from major publishers […]
AI Search, SEO and Marketing Expert Sandy Wardenburg Waggett to Take the ProfitCON Main Stage
MSW Interactive Designs founder will share 15 AI SEO strategies to help accounting and bookkeeping firms get found, understood, trusted, cited and recommended. Sandy Wardenburg Waggett, AI search, SEO and marketing expert, author, national speaker and founder of MSW Interactive Designs, will take the main stage at ProfitCON 2026 at Dolce by Wyndham Parsippany for […]
NoimosAI Launches Customer Engagement Agent to Automate Behavior-Based Customer Marketing
New AI agent turns simple text instructions into behavior-based customer engagement flows, from segmentation and content creation to performance tracking. NoimosAI, an autonomous AI marketing platform developed by AGOS LABS TECHNOLOGIES LTD, today announced the launch of Customer Engagement Agent, a new AI agent designed to automate the creation, execution, and optimization of behavior-based customer engagement flows. […]
Zen Media Develops Three-Part Google Preferred Sources Framework for Answer Engine Optimization (AEO)
Zen Media developed a three-part approach to Google Preferred Sources: domain eligibility, consistent publishing and citable content that can surface in relevant search and AI results. Zen Media implemented Google’s Preferred Sources button on zenmedia.com and optimum7.com as part of its broader answer engine optimization strategy. Google does not publish a complete set of criteria […]
What 25M+ assets taught us about creative production at scale
AI sped up asset creation. The real constraints now sit around production.
Opacity by Design: Will Ad Tech and Media Ever Be Transparent?
Columnist Paul Evans looks at why the battle for transparency in ad tech is always going to be an uphill struggle… The post Opacity by Design: Will Ad Tech and Media Ever Be Transparent? appeared first on ExchangeWire.com.
What 15 mid-size brand leaders are prioritizing—and cutting—right now
Marketing leaders from Life360, Gorilla Glue, Coterie, Little Spoon and more reveal where they’re investing, what they’re leaving behind, and how AI is reshaping their teams and strategies.
Structural challenges still plague creator, podcast and gaming advertising
Advertising know there are audiences are in creator, podcast and gaming marketing. But buying, measuring and organizing those investments remains a messy challenge.