News

Google Is Bringing Local Services Ads Into Google Ads via @sejournal, @brookeosmundson

Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and management changes beginning August 2026. The post Google Is Bringing Local Services Ads Into Google Ads appeared first on Search Engine Journal.

AI Answers About Your Locations Are Often Wrong – Check Before Customers Do via @sejournal, @MattGSouthern

Wrong postcodes, closed-business claims, invented services: what vendor tests reveal about AI answers, and how to audit yours across five platforms. The post AI Answers About Your Locations Are Often Wrong – Check Before Customers Do appeared first on Search Engine Journal.

Michelob Ultra - Tab Closed - 60s

Adidas - Library - 1m22s

Michelob Ultra Tallies Lionel Messi’s 20-Year World Cup Legacy

Michelob Ultra's ad itemizes Lionel Messi's 20-year World Cup career following Argentina's loss to Spain.

Unlocking enterprise AI through unified workflows

Isolated artificial intelligence assistants are costing your operations team time. Here is how workflow integration transforms raw AI into actual enterprise value. The post Unlocking enterprise AI through unified workflows appeared first on MarTech.

How to run a CTV incrementality test (and why most fail)

Build reliable control groups, choose meaningful success metrics, and generate results you can defend in budget conversations. The post How to run a CTV incrementality test (and why most fail) appeared first on MarTech.

Branded search is becoming a less reliable proxy for brand demand

Consumers aren't searching for your brand less. They're making decisions before they ever perform a branded search. The post Branded search is becoming a less reliable proxy for brand demand appeared first on MarTech.

The Pageview Era Is Dead. Now, Your Audience Is Worth More Than Your Traffic

In a piece I wrote for AdExchanger last year, I argued that publishers needed to stop measuring their business in pageviews and start building it around audience relationships.  The era of search and social traffic was ending, and publishers who survive would be the ones who understand and own their audiences. I run Leverage Lab, […] The post The Pageview Era Is Dead. Now, Your Audience Is Worth More Than Your Traffic appeared first on AdExchanger.

Marketing Architects Shares How Annika® Evolved to Address CTV’s Toughest Challenges

TV agency Marketing Architects shares an inside look at how Annika, its proprietary DSP, tackles streaming’s most persistent challenges nearly three years after launch. TV advertising agency Marketing Architects shares how Annika®, the agency’s homegrown DSP, has evolved since the public launch of its Connected TV capabilities in 2023. Inventory volume has nearly doubled in the last […]

Pratt Industries Turned B2B Prospecting into Million-Dollar Wins with ZoomInfo

The recycled packaging manufacturer paired its door-knocking sales tradition with verified contact data and buying signals to reach decision-makers directly. ZoomInfo , the all-in-one AI GTM platform, has reported that Pratt Industries, the world’s largest privately owned manufacturer of 100% recycled paper packaging, has closed deals worth hundreds of thousands of dollars over 10 months […]

CGI strengthens enterprise AI leadership with Databricks Brickbuilder Specializations in Public Sector and Generative AI

Specializations recognize CGI’s proven experience combining deep industry expertise with governed AI delivery to help clients accelerate adoption and achieve business outcomes CGI, one of the largest independent IT and business consulting services firms in the world, announced it has achieved two Databricks Brickbuilder Specializations in Public Sector and Generative AI (GenAI). The specializations recognize […]

Google Downplays Search Console “Error” Reports. Says Many Aren’t Real Problems via @sejournal, @martinibuster

Google downplays many Search Console "error" reports, saying the tool was never meant to be a checklist of things to fix. The post Google Downplays Search Console “Error” Reports. Says Many Aren’t Real Problems appeared first on Search Engine Journal.

MCP For Marketers: What To Connect First & Why Your Data Wins

Learn the essentials of MCP for marketers and its role in connecting AI assistants to enhance marketing effectiveness. The post MCP For Marketers: What To Connect First & Why Your Data Wins appeared first on Search Engine Journal.

AI-Related Layoffs Are “Nothing More” Than Cost-Cutting Measures

From agency holdcos to Big Tech firms, the pivot towards AI has resulted in layoffs across the industry. But rather than AI replacing roles at these businesses, Tal Jacobson, CEO and Director of Perion, says these layoffs are "nothing more" than cost-cutting measures carried out in order to invest in AI infrastructure, as currently the Read More

Noom Bets Its Behavior Change Roots Can Win the GLP-1 Wars

Noom believes its original proposition is even more relevant now in this era of GLP-1s

The tech-driven gourmet grocer: scaling summer efficiency

Long lines don't just slow checkout, they shrink baskets. See how specialty grocers protect basket size without losing the personal touch.

AI is creating ecommerce’s next optimization challenge: The intent gap

AI is changing how shoppers arrive. Is your checkout keeping up?

Global coverage and effectiveness: Why CPG sales leaders own retailer success, direct or indirect

The CPG brands winning in retail aren't covering more accounts — they're covering smarter.

From season to sentiment: How the pace of consumer trends reshapes retail planning

Consumer trends are more complex than seasons. Here's how retailers are tracking them.

Conversational AI Is the New Commercial Imperative for Retailers

Insights from global AI-first cloud communications platform Infobip and Retail Economics reveal that the “broadcast” era of retail engagement, characterised by one-way notifications, is being replaced by a conversational, AI-driven relationship layer. Insights from Infobip and Retail Economics reveal that the “broadcast” era of retail engagement, characterised by one-way notifications, is being replaced by a conversational, […]

In2ition AI Brings Its Always-On Intelligence Layer to Every Video Meeting with Iris Listen

The next evolution of the company’s AI employee, Iris now listens across Zoom, Microsoft Teams, Google Meet, and Webex — closing the last listening gap by connecting every business conversation to one intelligence layer In2ition AI announced Iris Listen, the next evolution of Iris, the company’s conversational AI employee. Launched earlier this year to lead […]

Leadsscraper.io Launches Google Maps Data Scraper to Help Businesses Build High-Quality Local Lead Lists

The new Google Maps Data Scraper from Leadsscraper.io enables sales and marketing teams to collect structured business information from Google Maps. Businesses increasingly rely on accurate local business data to identify prospects, analyze markets, and expand into new regions. To support these efforts, Leadsscraper.io has introduced its Google Maps Data Scraper, a solution designed to simplify the […]

Why Your Pages Are Stuck In Crawled-Currently Not Indexed & What To Do About It via @sejournal, @marie_haynes

Is it a technical issue or a quality problem? A step-by-step look at why Google crawled your pages but refused to index them. The post Why Your Pages Are Stuck In Crawled-Currently Not Indexed & What To Do About It appeared first on Search Engine Journal.