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11,389 articles covering the AdTech ecosystem
How to make your content visible to AI buying agents
As AI agents start shortlisting vendors, structured, machine-readable content will determine which brands even get considered. The post How to make your content visible to AI buying agents appeared first on MarTech.
AI made marketers faster, but organizations stayed the same
AI tools improved how specialists work, but most organizations still operate through the same approvals, handoffs, and bottlenecks. The post AI made marketers faster, but organizations stayed the same appeared first on MarTech.
‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
Publicis just bought the infrastructure its rivals depend on. Now it has to convince them nothing will change.
These AI Agents Want To Handle All The Annoying Parts Of Media Buying
It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data between systems and reconciling reports to running QA checks and drafting explanations for clients when metrics don’t line up. “Inside of the platforms, it’s AI everywhere – but […] The post These AI Agents Want To Handle All The Annoying Parts Of Media Buying appeared first on AdExchanger.
WiseStamp Launches the Industry’s First AI-Powered Email Signature Platform, Eliminating the Gap Between Brand Design and Instant Deployment
The world’s leading email signature management platform introduces its AI offering, giving marketing leaders the power to create and deploy brand-perfect signatures without a designer, a developer, or a single line of code. WiseStamp, the world’s leading email signature management platform, announced the launch of its AI offering, including AI Designer, Template Gallery, and enhanced […]
Celerity Outlines Benefits and Use Cases of Business Messaging
Evolving market conditions, regulatory developments, AI and emerging technologies drive a hybrid approach to SMS, RCS for Business and WhatsApp for Business When it comes to business messaging, selecting the right channel between SMS, WhatsApp for Business and RCS for Business can mean the difference between overlooked outreach, memorable engagement, and missed critical communications. Savvy […]
transcosmos introduces AI into customer consultation processes for contact center services in South Korea
Structured four-stage, AI-driven consultation model enhances efficiency and generates business insights transcosmos announced that it has introduced an AICC (AI Contact Center) service model for its contact center services in South Korea, applying AI across the entire customer consultation lifecycle—from initial contact through post-interaction data analysis. Under this model, the customer consultation process has been […]
How brands are taking the marketing pitch for the World Cup
Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during the tournament.
Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework) via @sejournal, @SequinsNsearch
Do you really know who your audience is? In this article, we introduce the R.E.M. Framework for better audience targeting in the the signal-loss era. The post Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework) appeared first on Search Engine Journal.
Visa brings a Ted Lasso vibe to World Cup campaign with Jason Sudeikis
Visa's World Cup campaign comes from Anomaly.
Visa Recruits Jason Sudeikis to Score Big at the 2026 World Cup
Visa uses humor, star power, and exclusive fan perks to own the world's biggest sporting stage.
Oscar Mayer’s Wienie 500 Goes Bigger After 500K Sales Bump
Oscar Mayer's Wienie 500 race returns with new contenders, real coaches, and its first live nationwide broadcast on Fox.
EXCLUSIVE: Omnicom Advertising Creative Lead Javier Campopiano Exits Months After IPG Takeover
Javier Campopiano, global chief creative officer, global clients for Omnicom Advertising, is stepping down from his role
Marketing is entering its ‘air traffic control’ era by AtData
Adapting to customer journeys that increasingly resemble competing AI systems interpreting trust, risk, intent, and identity in real time. The post Marketing is entering its ‘air traffic control’ era appeared first on MarTech.
AI is moving too fast for static strategies
The companies pulling ahead with AI are not predicting the future better than everyone else, they are learning and adapting faster in real time. The post AI is moving too fast for static strategies appeared first on MarTech.
10 of the most insightful quotes from the May 2026 MarTech Conference
More than soundbites, these 10 quotes reflect the the real-world pressures facing marketing leaders today. The post 10 of the most insightful quotes from the May 2026 MarTech Conference appeared first on MarTech.
Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp
Rival holding companies will likely be rethinking their relationship with the industry’s largest data onboarding outfit.
North America is the sweet spot for Ferrero’s growth
Consumers are seeking new, unique flavor experiences and brands that offer innovation and excitement.
1 in 5 shoppers left their wallet at home today. Is your store ready for them?
Retailers that don’t support digital wallets risk losing ready-to-buy customers at checkout.
Marketplace growth is outpacing ecommerce. Here’s why payments infrastructure will shape who scales.
For retailers navigating the shift to marketplaces, three areas determine whether a marketplace scales or stalls.
The associate gap: Why your AI investment depends on the people running your stores
In the quest for stronger customer experiences, store associates are the critical variable.
WaveSpeed Expands Unified LLM API With Access to GPT, Claude, Gemini and 260+ Models
Developers can compare, switch and deploy leading LLMs while connecting language workflows with image, video, audio and 3D generation through one platform. WaveSpeed announced an expanded unified LLM API that gives developers access to more than 260 language models — including GPT, Claude, Gemini, Grok, DeepSeek, Llama, Qwen and Mistral. The API is designed for […]
Lightspeed Voice Launches NOVA Pro, Delivering Customizable AI Call Intelligence Built for Real Business Workflows
Lightspeed Voice announces the launch of NOVA Pro, the next evolution of its AI-powered NOVA platform, designed to help businesses move beyond basic call summaries and turn conversations into customizable, actionable business intelligence. NOVA Pro gives user greater control over how call data is captured, analyzed, and used to improve performance, streamline follow-up, and enhance […]
CrePal Launches TVC Mode, a Pre-Production System for AI Commercial Video
The AI video creation agent now generates Character Bibles, Scene Bibles before producing a single frame — bringing director-level planning to AI ad production. The AI video creation agent now generates Character Bibles, Scene Bibles, and Shot Plans before producing a single frame — bringing director-level planning to AI ad production. The biggest bottleneck in […]