News
19,967 articles covering the AdTech ecosystem
Pinterest Brings Scoring To Ad Manager
A new scoring system will give marketers using Pinterest Ad Manager a view of how well a campaign is set up to perform across its setup, creative mix and signal strength.
Advertising's New Permission Dilemma: AI Intrusion
An AI model concept called 'principle of least privilege' points toward security lessons and what companies like Amazon, Google, OpenAI, Microsoft and Meta allow AI models to do.
Netflix, Viewers And Turning Off: What Turns Them On?
Wells Fargo just downgraded Netflix stock over lingering engagement-viewing issues the premium streamer has had for some time. What's the real fix?
On NBC, Frenetic Family Of Feds Is 'Blue Bloods' On Steroids
The differences between "Blue Bloods" and the new "Line of Fire" on NBC lie in the details, but the two shows invite comparison because they are both built around crime-fighting clans.
'Resident Evil' Shatters Franchise Record With $60M Opening
The 24-year-old franchise based on the zombie video game overdelivered on projections of $40-$50 million.
Condom maker launches perfume to get young people interested in sex again
Zurda’s campaign for Argentina’s Tulipán includes a fragrance, a mock documentary and a perfume-style spot.
From Converse to Ed Sheeran, Let’s End These Tedious Apology Tours
Step back from the heat for a second. Nobody seriously thought, for even a moment, that a Korean photographer shooting a Korean pop star for the Korean market was evoking the Klan.
Building an AI governance framework for marketing
Establishing cross-functional oversight spanning legal, security, and ops mitigates copyright and privacy risks. The post Building an AI governance framework for marketing appeared first on MarTech.
Your site migration needs a paid search playbook
Google’s organic migration guidance is extensive. Paid search advertisers need clearer answers about what changes, resets, and recalibrates. The post Your site migration needs a paid search playbook appeared first on MarTech.
Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?
Publishers are sitting on a treasure trove of audience data. But to turn that data into revenue, publishers must translate it into the ID signals advertisers already use. At least, that’s the theory behind Permutive’s integration with TransUnion’s identity graph, which the companies announced Monday. The integration addresses the longstanding audience targeting problems from when […] The post Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers? appeared first on AdExchanger.
Technetix appoints Foroughi as Chief AI Officer
Technetix has announced that Nader Foroughi has rejoined the company in the newly created role of Chief AI Officer. His appointment represents an important step in Technetix’ strategy to expand the role of artificial intelligence and AI-driven software across its broadband technology portfolio. Foroughi’s primary mandate will be to lead further development of NeuronX, build […]
Disney appoints Anand as Chief Technology Officer
The Walt Disney Company has announced that Karandeep Anand will join the company as Senior Executive Vice President and Chief Technology Officer, a newly created position, effective October 2nd. Anand, who most recently has served as CEO of chatbot platform Character.AI, will report directly to Disney Chief Executive Officer Josh D’Amaro. “Karandeep brings a rare […]
Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience via @sejournal, @martinibuster
Is Google lying about AI Search? New research shows AI Mode decreases clicks and it gives a poor user experience. The post Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience appeared first on Search Engine Journal.
How To Build Local Pages AI Systems Can Find And Trust via @sejournal, @lorenbaker
AI ranks passages, reads alt text, and cites whatever numbers you publish. Practical rules for local service pages from SEJ Live. The post How To Build Local Pages AI Systems Can Find And Trust appeared first on Search Engine Journal.
“A Trade-Off Between Reach and Control”: PSBs Discuss YouTube Distribution in BBC Charter Inquiry
With just over one year left on the BBC's Royal Charter, the UK Government is working out the terms of the public service broadcaster's (PSB) next Charter during a particularly turbulent time for the BBC, which faces ongoing financial strain, and has recently moved to distribute content on YouTube in order to reach younger viewers. Read More
VideoWeek’s Guide to DMEXCO 2026
It's just a couple of days until DMEXCO 2026 kicks off in Cologne, and VideoWeek is proud to be partnering with the event once more. Where to find VideoWeek We'll be on-site at the Koelnmesse covering both days of the conference, filming interviews outside the press hall and across the exhibition halls. You'll be able Read More
Assertive Yield Expands Team with Appointments of Shez Iqbal and Jack Watt
Assertive Yield announced today the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation and Jack Watt as Lead Sales Engineer, EMEA. These hires mark a significant step in Assertive Yield’s continued [...] The post Assertive Yield Expands Team with Appointments of Shez Iqbal and Jack Watt appeared first on ExchangeWire.com.
ArcSpan Adds Native First-id Integration, Bringing Persistent Cookieless Identity to Publisher Monetisation
ArcSpan, the AI-powered audience monetisation platform built for premium publishers, today ( 21st September, 2026) announced a native integration with First-id, a persistent, deterministic identity solution adopted by more than 35,000 media and advertiser sites in 101 countries. Publishers using [...] The post ArcSpan Adds Native First-id Integration, Bringing Persistent Cookieless Identity to Publisher Monetisation appeared first on ExchangeWire.com.
Index Exchange Partners with On Device to Bring Independent Brand Lift Measurement to Index Marketplaces
On Device, a leading provider of advanced Brand Lift measurement, announced today (21st, September 2026) that it has partnered with Index Exchange to make independent brand lift studies available through Index Marketplaces. The post Index Exchange Partners with On Device to Bring Independent Brand Lift Measurement to Index Marketplaces appeared first on ExchangeWire.com.
The Wires 2026 Shortlists Announced!
The Wires 2026 take place on November 12th. Let's find out who's been shortlisted for these prestigious awards... The post The Wires 2026 Shortlists Announced! appeared first on ExchangeWire.com.
Folklore Hires Colle McVoy President to Lead Agency Into the Future
Obele Brown-West said her feedback is already being processed into agency change
Brands Keep Greenlighting Ads That Many Find Racially Insensitive
Friday’s uproar over Converse’s ad that some likened to Ku Klux Klan iconography followed what’s become a standard pattern: the hasty apology, the takedown, and the promise of remediation. “We […]
Too Many Cooks Spoiled Converse’s Global Ad Rollout
How could such a massive global breakdown happen? Let’s start by counting the borders.
Chase Brings Back Drew Barrymore For a Scream Spoof Ahead of Movie’s 30th Anniversary
Chase marks Scream's anniversary with a comedic spoof bringing back original star Drew Barrymore.