News
11,389 articles covering the AdTech ecosystem
Sprouts sets sights on Ohio
The specialty grocer confirmed it has signed a lease for the state’s inaugural store, which it plans to open in 2028.
Dollar Tree is boosting logistics resiliency
A new Arizona distribution center is part of the retailer's strategy to cut transit times, Chief Supply Chain Officer Roxanne Weng said.
Daash Launches Advisory Board to Deepen Industry Insights and Accelerate Growth
Anastasia Beverly Hills Veteran Dawn Francisco and Sarah Creal Beauty CFO Tina Gu Among the Leaders Providing Beauty Insider Expertise to Guide Product and Business Development Daash Intelligence, the AI-powered competitive intelligence platform that gives beauty brands access to weekly sales insights, announced the formation of its Advisory Board, a group of highly respected beauty […]
Bonterra Launches Que for Apricot: The Intelligent Assistant for Modern Case Management
New agentic intelligence features help nonprofits scale impact while keeping human judgment in control Bonterra, a leading provider of ethical AI technology for social good organizations, announced the launch of Que for Bonterra Apricot—an innovative suite of AI-powered assistive skills designed specifically for case management in high-trust environments where data sensitivity and human oversight are […]
Integral Ad Science Expands Meta Content Block Lists to Threads
Integral Ad Science (IAS), a global leader in media quality, announced the expansion of its AI-driven Meta Content Block List optimization solution to Threads feed. This expansion of its Social Optimization solution provides advertisers with even greater brand protection and the ability to maximize their return on investment (ROI) on the rapidly growing social platform, […]
Yext Opens Scout Visibility Intelligence to Partners with the Launch of MCP and API
Scout MCP and Scout API open Yext’s visibility intelligence infrastructure to the global partner ecosystem, giving local digital marketing agencies a data advantage their clients cannot get anywhere else. Yext, Inc., the enterprise agentic marketing platform, announced the launch of Scout MCP and Scout API, opening its visibility and competitive intelligence infrastructure to global partners […]
Sigma Raises $80 Million Series E, Doubles Valuation to $3 Billion
New investors include Princeville Capital, Databricks Ventures, ServiceNow Ventures, and Workday Ventures. The round comes after Sigma surpassed $200 Million ARR and announced more than 100% year-over-year growth in the latest fiscal year. Sigma, the AI Apps and agentic analytics platform, announced the closing of $80 million in Series E financing at a $3 billion […]
Newly Expanded Elton John Impact Awards Honoring LGBTQ Trailblazers and Allies Unveiled: Recipients Include Chappell Roan, Laverne Cox, Melissa Etheridge
Music icon Elton John already had an award named after him. Now it has become a bigger awards program: The Elton John Impact Awards, which are being presented to influential members of the LGBTQ+ community and prominent allies. The Elton John Impact Awards, created by iHeartMedia and consumer packaged goods giant P&G, will launch June […]
It Works Until It Doesn’t: AI Content Strategies That Backfire via @sejournal, @lilyraynyc
Scaling content with AI looks like an SEO win until it doesn't. Data from 220+ sites shows a familiar boom-bust pattern Google has seen before. The post It Works Until It Doesn’t: AI Content Strategies That Backfire appeared first on Search Engine Journal.
Croud names Callum McCahon as chief strategy officer
Role works across Born Social and Croud in EMEA and the US.
War Child appoints BigSmall for strategic brand refresh
Agency appointed following a competitive pitch.
Nagmeh Taheri leaves Omnicom Media
Chief growth officer to leave the network following Omnicom's acquisition of Interpublic Group.
Brand body language: the new make or break
What is your brand saying beyond its messaging?
Why the Swatch x Audemars Piguet Royal Pop could be the Labubu of watches
From Liverpool to Hong Kong, consumers lined up for days to buy a £300 pocket watch on a lanyard. The Royal Pop's sellout suggests Gen Z consumers are investing and splurging on highly-curated collectibles – especially when it's luxury.
Crown Estate seeks marketing agencies in £9.7m RFP
The Crown Estate has issued a B2B brief for marketing and comms agencies to support its workplace, retail, and food and beverage portfolio.
Ancestry ad encourages exploration of unknown family history
Joan London made the work.
2027 Ad Age Best Places to Work
Learn about the 2027 Ad Age Best Places to Work program, recognizing top employers across marketing, media, advertising and ad tech.
Inside self-care app Finch’s charming animated spot about just getting by
Weirwork’s Kevin Weir and animator Kirsten Lepore discuss the making of “Whatever It Takes to Get Through the Day.”
How Gen Z is rewriting the rules of sports fandom
The new Gen Z sports ecosystem offers attention, trust and context.
McDonald’s photocopied its lunch menu to promote office delivery
TBWA\Paris campaign sent scanned images to thousands of office workers to promote delivery at work.
2026 Healthcare Marketing Impact Awards
Learn about the 2026 Healthcare Marketing Impact Awards from Ad Age and Modern Healthcare, honoring impactful healthcare advertising, marketing and communications campaigns.
McDonald’s - Office Delivery - 1m11s
BBH USA made 250 unique Lego sheep in cute collectible drop for staffers
Ryan Atkinson, the agency’s head of design, spearheaded the project to celebrate Ad Age’s A-List.
DoorDash Brings On Ex-Amazon Exec as New CMO
Tim Castree takes over the role from Kofi Amoo-Gottfried