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InMotion Hosting Launches InMotion Cloud, a Fully Managed Private Cloud for Businesses Leaving Hyperscaler Complexity Behind

InMotion Hosting brings 25 years of dedicated server expertise to the managed private cloud market, offering dedicated hardware, predictable pricing, and senior engineer support, with limited-time pricing starting at $399 per month. InMotion Hosting, a founder-led hosting and infrastructure provider, announced the launch of InMotion Cloud, a fully managed private cloud built on dedicated hardware […]

Sago Health Rebuilt Its Sales Engine for Higher Conversions with ZoomInfo

The healthcare research and consulting company moved from a reputation-driven inbound model to a data-led outbound engine, reporting higher conversions without adding headcount. ZoomInfo, the all-in-one AI GTM platform, has reported that Sago Health, a division of the healthcare research, technology, and consulting company Sago, rebuilt its go-to-market motion around data-led outbound sales and now […]

Bigdata.com Launches the Tokenization of Content: Precision Grounding That Cuts AI Token Consumption by up to 100×

RavenPack launches token-based content licensing on Bigdata.com, a marketplace where AI agents retrieve only the tokens that carry the answer, slashing inference costs while grounding every response in licensed, cited premium content from over 170 providers RavenPack launched the Tokenization of Content on Bigdata.com, the first platform where AI agents retrieve, license, and pay for premium […]

Allvue Debuts OneVue With the Launch of Portfolio Intelligence and Deal Analytics — the Industry’s First Benchmarks Built From Private Credit Deal Data

New capabilities give private credit GPs an AI-powered portfolio workspace and deal-level market benchmarks built from anonymized, private credit deal data, embedded in the workflow where they already operate Allvue Systems launched Portfolio Intelligence and Deal Analytics on OneVue, its next-generation platform for private capital. The release delivers two capabilities private credit teams have long […]

New MMA and LiveRamp Report Finds Even Small Data Gaps and Identity Errors Can Distort Marketing Measurement

Research sheds light on factors that can compromise attribution, lift, and ROI measurement, and points to the importance of data collaboration in building a clearer view of performance LiveRamp, the leader in data collaboration, announced new research developed in collaboration with the Marketing + Media Alliance (MMA), examining the impact of incomplete and inconsistently linked […]

iPost and ZeroBounce Partner to Deliver Cleaner Data and Stronger Email Performance for Regulated Industries

iPost, the leading email sending platform built to solve real challenges in highly regulated and other data and content sensitive industries, including gaming, legal services, and scholarly/STM (science, technology, medical) publishing, today announced a new strategic partnership with ZeroBounce, a leading email validation and deliverability company. The partnership brings native, real-time email list verification directly […]

Bluehost Expands AI Business Platform with New Simple-to-Use AI & Agentic Solutions Purpose-Built for Small Business

AI Site, AI Store and AI Front Desk Agent Additions help entrepreneurs build, grow and run their businesses without needing technical expertise Bluehost, the all-in-one platform trusted by millions of small businesses to build, grow, and run online, unveiled its next-generation AI business platform for small businesses, introducing intelligent AI agents that can build websites, […]

Megan Rapinoe Is Launching Her Own Interview Podcast, ‘Why Are You Like This?’

Megan Rapinoe, soccer champion, activist and entrepreneur, is entering a new chapter with the forthcoming launch of weekly interview show “Why Are You Like This?” The show, produced and distributed by Vox Media, will feature Rapinoe’s conversations with artists, athletes, activists and “architects of culture.” On the podcast, Rapinoe will try to get at what […]

Burger King rolls out Whopper Guarantee as part of turnaround effort

The fast-food brand is iterating on a brand elevation campaign that helped spur comparable sales growth of 5.8% in Q1.

Google Is Bringing Local Services Ads Into Google Ads via @sejournal, @brookeosmundson

Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and management changes beginning August 2026. The post Google Is Bringing Local Services Ads Into Google Ads appeared first on Search Engine Journal.

AI Answers About Your Locations Are Often Wrong – Check Before Customers Do via @sejournal, @MattGSouthern

Wrong postcodes, closed-business claims, invented services: what vendor tests reveal about AI answers, and how to audit yours across five platforms. The post AI Answers About Your Locations Are Often Wrong – Check Before Customers Do appeared first on Search Engine Journal.

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Michelob Ultra Tallies Lionel Messi’s 20-Year World Cup Legacy

Michelob Ultra's ad itemizes Lionel Messi's 20-year World Cup career following Argentina's loss to Spain.

Unlocking enterprise AI through unified workflows

Isolated artificial intelligence assistants are costing your operations team time. Here is how workflow integration transforms raw AI into actual enterprise value. The post Unlocking enterprise AI through unified workflows appeared first on MarTech.

How to run a CTV incrementality test (and why most fail)

Build reliable control groups, choose meaningful success metrics, and generate results you can defend in budget conversations. The post How to run a CTV incrementality test (and why most fail) appeared first on MarTech.

Branded search is becoming a less reliable proxy for brand demand

Consumers aren't searching for your brand less. They're making decisions before they ever perform a branded search. The post Branded search is becoming a less reliable proxy for brand demand appeared first on MarTech.

The Pageview Era Is Dead. Now, Your Audience Is Worth More Than Your Traffic

In a piece I wrote for AdExchanger last year, I argued that publishers needed to stop measuring their business in pageviews and start building it around audience relationships.  The era of search and social traffic was ending, and publishers who survive would be the ones who understand and own their audiences. I run Leverage Lab, […] The post The Pageview Era Is Dead. Now, Your Audience Is Worth More Than Your Traffic appeared first on AdExchanger.

Marketing Architects Shares How Annika® Evolved to Address CTV’s Toughest Challenges

TV agency Marketing Architects shares an inside look at how Annika, its proprietary DSP, tackles streaming’s most persistent challenges nearly three years after launch. TV advertising agency Marketing Architects shares how Annika®, the agency’s homegrown DSP, has evolved since the public launch of its Connected TV capabilities in 2023. Inventory volume has nearly doubled in the last […]

Pratt Industries Turned B2B Prospecting into Million-Dollar Wins with ZoomInfo

The recycled packaging manufacturer paired its door-knocking sales tradition with verified contact data and buying signals to reach decision-makers directly. ZoomInfo , the all-in-one AI GTM platform, has reported that Pratt Industries, the world’s largest privately owned manufacturer of 100% recycled paper packaging, has closed deals worth hundreds of thousands of dollars over 10 months […]

CGI strengthens enterprise AI leadership with Databricks Brickbuilder Specializations in Public Sector and Generative AI

Specializations recognize CGI’s proven experience combining deep industry expertise with governed AI delivery to help clients accelerate adoption and achieve business outcomes CGI, one of the largest independent IT and business consulting services firms in the world, announced it has achieved two Databricks Brickbuilder Specializations in Public Sector and Generative AI (GenAI). The specializations recognize […]

Google Downplays Search Console “Error” Reports. Says Many Aren’t Real Problems via @sejournal, @martinibuster

Google downplays many Search Console "error" reports, saying the tool was never meant to be a checklist of things to fix. The post Google Downplays Search Console “Error” Reports. Says Many Aren’t Real Problems appeared first on Search Engine Journal.

MCP For Marketers: What To Connect First & Why Your Data Wins

Learn the essentials of MCP for marketers and its role in connecting AI assistants to enhance marketing effectiveness. The post MCP For Marketers: What To Connect First & Why Your Data Wins appeared first on Search Engine Journal.

AI-Related Layoffs Are “Nothing More” Than Cost-Cutting Measures

From agency holdcos to Big Tech firms, the pivot towards AI has resulted in layoffs across the industry. But rather than AI replacing roles at these businesses, Tal Jacobson, CEO and Director of Perion, says these layoffs are "nothing more" than cost-cutting measures carried out in order to invest in AI infrastructure, as currently the Read More