News
19,958 articles covering the AdTech ecosystem
Amazon Locks Out Meta’s Muse in Agentic Shopping Standoff
Amazon says Meta never disclosed that Muse would shop its store, and that the agent captures customer credentials without identifying itself.
5 Major Networks Release Joint Statement on White House Press Ban
CNN, MS NOW and Politico have sued the Trump administration over the White House ban.
Alex Cooper’s Unwell Adds 4 Shows, Prioritizing YouTube for Its Fall Slate
The fall slate arrives weeks after a $500 million valuation and lingering questions about its beverage line.
Rodriguez named Zattoo CEO
Zattoo’s Board of Directors has appointed Tina Rodriguez as CEO. She has been leading the Dutch streamer as CEO ad interim since April, following Roger Elsener’s departure. In her new role, she will drive Zattoo’s strategic transformation and continued growth. Rodriguez joined Zattoo in January as Chief Consumer Officer and, since April, additionally as CEO […]
Spain: Movistar Plus unveils new content strategy
Movistar Plus has unveiled a new content strategy aimed at boosting its subscriber base. The Spanish pay-TV platform, which currently has 3.9 million customers, up 7.3 per cent year-on-year, plans to increase its investment in Spanish films and series while continuing to integrate major international streaming services into its offer. Under the new strategy, Movistar Plus […]
3 tips from Chewy’s COO on gaining a last-mile delivery edge
Personalization and close carrier collaboration can help shippers win in a space where Amazon and Walmart loom large, Scott Anderson told Supply Chain Dive.
Quartile Becomes a Technology Partner Supporting Advertising in ChatGPT
New technology partnership expands Quartile’s AI-powered advertising capabilities into conversational discovery, combining advanced technology with the expertise of its customer strategy teams Quartile, the world’s largest retail media optimization platform, announced that it has become a technology partner supporting advertising in ChatGPT, expanding its capabilities into a new environment where consumers are increasingly using conversational […]
Rhino Precision Marketing Explains How CRM Data Can Reveal Forgotten Sales Opportunities
Customer relationship management systems often contain years of information about leads, prospects, customer interactions, estimates, appointments, follow-ups, and previous inquiries. While CRM platforms are commonly associated with managing current sales activity, historical data can also provide information about opportunities that may have been overlooked, delayed, or simply forgotten. Rhino Precision Marketing, a New Orleans-based marketing […]
Gamma AI and Beautiful.ai Alternative Presentations.AI Launches 13 Free AI PowerPoint Tools That Convert PDFs, Word Files, Excel Spreadsheets, Notion Pages and Webpages Into Branded, Editable Slide Decks
The AI PowerPoint maker and slide generator trusted by 12 million users worldwide extends beyond prompt-to-slide generation, converting existing source material into sales decks, investor pitch decks and board presentations that carry company branding, professional design and live business data, with native editable .pptx output in under one minute. Presentations.AI, an AI-native presentation platform reporting […]
Nylas Ships the Biggest Notetaker Update Since Launch: Deduplication, Pause Dispatch, and Per-Customer Recording Policies
Five new features let applications set recording policy once and apply it to every customer they serve. Nylas, the communications data layer powering email, calendar, meeting, and agent integrations for thousands of applications, announced the largest update to Nylas Notetaker since its launch. Five new capabilities are available immediately: deduplication, pause dispatch, per-customer retention policies, […]
ZoomInfo Launches Talent Autopilot, Its Most Advanced Technology for Recruiting
New recruiting platform brings ZoomInfo’s data and intelligence together with autonomous candidate discovery and engagement ZoomInfo, the Go To Market Intelligence Platform, announced Talent Autopilot, its most advanced technology for recruiting, designed to help talent acquisition teams discover and engage qualified candidates that traditional search can miss. Talent Autopilot brings together ZoomInfo’s professional and company […]
Rhino Web Studios Explains Why Local SEO Requires More Than Adding a City Name to a Website
Local search visibility has become an important consideration for businesses serving customers within specific cities, parishes, neighborhoods, and regional markets. However, simply adding a city name to a website does not automatically establish local relevance in search results. Adding a city name to a page can provide geographic context, but local SEO involves building a […]
‘Hot Ones’ Producer First We Feast Sets New Series ‘Hot Ones: Game Night’ Hosted by Joe Santagato (EXCLUSIVE)
First We Feast is preparing to launch a new show in the “Hot Ones” franchise dubbed “Hot One: Game Night,” Variety has learned exclusively. The new series will be hosted by The Basement Yard’s Joe Santiago and will premiere Sept. 30 at 7 a.m. ET on the First We Feast YouTube channel. The guest in […]
Why Campari updated a classic ad with Alan Cumming to serve Negronis
Head of marketing Allison Varone details an effort that riffs on creative from the 1970s that maintained “9 out of every 10,000 Americans prefer a Campari.”
Havas Media Names Olney Global Head Of Effectiveness
He will work with strategy, planning, data and analytics teams to establish frameworks and capabilities that connect marketing activity to business outcomes.
Pinterest Brings Scoring To Ad Manager
A new scoring system will give marketers using Pinterest Ad Manager a view of how well a campaign is set up to perform across its setup, creative mix and signal strength.
Advertising's New Permission Dilemma: AI Intrusion
An AI model concept called 'principle of least privilege' points toward security lessons and what companies like Amazon, Google, OpenAI, Microsoft and Meta allow AI models to do.
Netflix, Viewers And Turning Off: What Turns Them On?
Wells Fargo just downgraded Netflix stock over lingering engagement-viewing issues the premium streamer has had for some time. What's the real fix?
On NBC, Frenetic Family Of Feds Is 'Blue Bloods' On Steroids
The differences between "Blue Bloods" and the new "Line of Fire" on NBC lie in the details, but the two shows invite comparison because they are both built around crime-fighting clans.
'Resident Evil' Shatters Franchise Record With $60M Opening
The 24-year-old franchise based on the zombie video game overdelivered on projections of $40-$50 million.
Condom maker launches perfume to get young people interested in sex again
Zurda’s campaign for Argentina’s Tulipán includes a fragrance, a mock documentary and a perfume-style spot.
From Converse to Ed Sheeran, Let’s End These Tedious Apology Tours
Step back from the heat for a second. Nobody seriously thought, for even a moment, that a Korean photographer shooting a Korean pop star for the Korean market was evoking the Klan.
Building an AI governance framework for marketing
Establishing cross-functional oversight spanning legal, security, and ops mitigates copyright and privacy risks. The post Building an AI governance framework for marketing appeared first on MarTech.
Your site migration needs a paid search playbook
Google’s organic migration guidance is extensive. Paid search advertisers need clearer answers about what changes, resets, and recalibrates. The post Your site migration needs a paid search playbook appeared first on MarTech.