News

Dr Pepper gets into microdramas for return of dirty soda-inspired flavor

The social-native series, designed to promote the return of its Creamy Coconut LTO, comes as Keurig Dr Pepper looks to increase marketing investment.

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Watch the newest commercials from Modelo, Panda Express, e.l.f. Cosmetics and more

“Survivor” contestant Tiffany Ervin stars in the latest from e.l.f. Cosmetics.

Anderson Cooper Reflects on His Time at 60 Minutes in His Final Show

Cooper’s final 60 Minutes segment was about the clash between technology and the taxi industry.

Brand vs. Performance Is a False Choice, Says StackAdapt’s CMO

MIAMI — The pressure on marketers to show results has never been more intense – but chasing short-term performance at the expense of brand building is a trap, according to one ad-tech executive who lives both sides of that tension every day. Ryan Nelsen, chief marketing officer at StackAdapt, argues that the traditional separation of [...]

Madewell plans to open 3 stores, starting this week

The denim-focused brand’s new locations will open in Sag Harbor, New York, on Wednesday and in Connecticut and Oregon next month.

Lululemon claps back at Chip Wilson after spurned settlement offer

The retailer, which called its founder's perspective "outdated," had offered to elect two of his nominees, part of a settlement he rejected.

Spotify Says Disco-Ball Icon, Which Prompted Massive User Backlash, Will Go Away Next Week as Planned

Haterade rained down on Spotify’s 20th birthday party celebratory disco-ball icon. The streamer acknowledged the backlash and said the old 2D logo will return to users’ phones next week as previously planned under the temporary icon switch-out. Without warning, Spotify last week debuted the glowing green mirrorball icon for its mobile app for Apple’s iOS. […]

Jury Rejects Elon Musk’s $150 Billion Suit Against OpenAI and Sam Altman

Elon Musk’s lawsuit accusing AI powerhouse OpenAI of violating its charter as a charitable organization was unanimously rejected by a federal jury. The nine-member jury in federal district court in Oakland, California, on Monday unanimously found that Musk’s allegation against OpenAI and execs Sam Altman and Greg Brockman claiming a “breach of charitable trust” was […]

Amid upfronts sports overload, pitches around data, AI come into focus

Legacy firms NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings during last week’s shows.

Honda Europe appoints EssenceMediacom to £52m media account

Omnicom's UM London was the incumbent, having won the account when it was part of IPG in 2021.

Javier Campopiano to leave Omnicom Advertising

Global CCO spent three years at McCann Worldgroup and McCann.

Amazon Cut Affiliate Commissions Up to 50% for Some Publishers, Leaving Them Reeling

Publishers are scrambling to reorient their commerce businesses after the tech giant also gut reporting tools.

Another Kroger executive departs

Eighteen-year veteran Jamie Lancaster just left the grocer, marking at least the second senior-level leader to exit since Greg Foran became CEO.

How Instacart is tackling healthy eating hurdles for consumers and retailers

A new tie-up with Teladoc builds on the grocery technology company’s recent string of partnerships to position itself as a healthcare enablement company.

Where Nike’s marketing comeback is stumbling — and where it can still win

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.

Claire’s eyes expansion to 7K retail locations

A licensing agreement with Centric Brands will scale the retailer’s presence across partners, including Walmart, Kohl’s and CVS and will push the brand into new categories.

Cadent Becomes One of the First Audience Activation Platforms Available in Gemini Enterprise

Gemini Enterprise customers gain direct, conversational access to Cadent’s predictive advertising intelligence, delivering faster insights and easier activation through leading-edge AI technology Cadent, the predictive advertising company, announced it is one of the first platforms to be embedded in Gemini Enterprise, marking the next major step in its AI-driven advertising operations. Gemini Enterprise customers are […]

Guidepoint Expands Offerings to Deliver Real-Time Access to Expert Knowledge

Guidepoint announced the strategic repositioning of its global business, marking its expansion from expert network to AI-powered access to real-time expert insights. Building on years of investment in technology, content, and new research capabilities, this shift realigns the company around how elite research teams operate today: faster, more connected, and increasingly AI-enabled. “Guidepoint has always […]

Speechify SIMBA 3.0 Breaks Into the Global Top 10 on the Artificial Analysis TTS Leaderboard, Outranking Google, OpenAI, and ElevenLabs

Speechify SIMBA 3.0 Breaks Into the Global Top 10 on the Artificial Analysis TTS Leaderboard, Outranking Google, Microsoft, Amazon, OpenAI, and ElevenLabs at a Fraction of the Cost Speechify announced today that SIMBA 3.0, its flagship AI text-to-speech model, has officially broken into the global top 10 on the Artificial Analysis Speech Arena Leaderboard, one […]

Tripleseat Unveils AI Suite to Transform Event Management

Leading event management platform for venues introduces Tripleseat Intelligence built for hospitality teams to manage the event lifecycle and focus on the guest experience; Debuts modernized visual identity designed to reflect the company’s evolution and vision Tripleseat, the premier event-sales and management platform serving restaurants, hotels, and unique venues, announced the launch of its comprehensive […]

Aftermarket Auto Parts Retailer Grows AI Search Revenue 344% in Six Months, New Visibility Labs Case Study Shows

Visibility Labs releases a case study documenting how a six-month AI SEO campaign took Private Label MFG from 1% to 20%+ AI search visibility, producing a 344% increase in AI referral revenue. Visibility Labs, an AI SEO agency specializing in generative engine optimization (GEO), released a case study documenting a six-month AI SEO campaign for […]

DigitalChalk Launches Content Factory, Cutting Training Course Creation Time by 70%

New AI-powered capability built inside the LMS allows teams to create and update training in minutes without outside tools or production resources DigitalChalk, the platform for creating and delivering training that drives real business results, announced Content Factory, an AI-powered capability that reduces training video production costs by up to 90% and cuts course creation […]