News

Tracksuit Acquires AI Brand-Monitoring Startup Hall

The deal adds AI-monitoring capability to Tracksuit’s existing business of surveying consumer sentiment for brands including Unilever and Pfizer.

How Sports and the Big Screen Deliver Unique Advertising Opportunities

This post was created in partnership with Screenvision Media Sports and cinema drive emotional experiences among communities of passionate viewers. During an ADWEEK House Sports Summit panel co-hosted with Screenvision […]

How Snacking Brands Turn Sports Into Spending

This post was created in partnership with Ibotta Live sports draw some of the largest audiences on the planet, and every watch party is a chance for snack brands to […]

The Key to Building More Durable Brand Relationships

Professional sports offer brands compelling moments to reach audiences, but these are often one-off opportunities, like a championship game or an all-star weekend. How can brands move beyond such fleeting […]

Social Marketing That Moves at the Speed of Sports

Dynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that take time to plan and execute are too slow to keep […]

5 Lessons From the World Cup’s Best Marketing Plays—and Those That Missed the Mark

What separated the breakthroughs from those that just blended in.

Week of July 6 Cable News Ratings: MS NOW Grows in Demo and Viewers

MS NOW was also the first to break the news of Lindsey Graham’s death.

Why Beehiiv Is Betting On Programmatic To Scale Its Ad Platform For Newsletters

Websites just don’t get as much traffic as they used to. (Thanks a lot, AI search.) But publishers and content creators are bullish on email newsletters as a way to reach their most engaged readers directly, free from the algorithmic whims of search and social platforms. As a result, we’re seeing some of their most […] The post Why Beehiiv Is Betting On Programmatic To Scale Its Ad Platform For Newsletters appeared first on AdExchanger.

Ahold Delhaize’s first decade: Key US milestones

To mark 10 years since Ahold and Delhaize Group combined, Grocery Dive mapped out major changes for the company.

Grocery volumes contract for fifth consecutive month, report finds

The number of units sold declined nearly 2% year over year in June, according to an analysis from Bain & Company and Nielsen IQ.

Lord & Taylor revives private label strategy

The Heritage Collection is being sold on the retailer’s website, and could end up at off-price retailers and global boutiques via licensing or wholesale.

Reformation targets $1B valuation with IPO

The DTC brand's offering includes 14 million shares of its common stock with an expected price between $15 and $17.

GameStop discloses 10% eBay stake as it pushes for a deal

That’s roughly double the amount GameStop owned in May, when the company made its initial $56 billion offer to acquire the marketplace.

CTM Closes the Attribution Gap on AI’s Fastest-Growing Ad Channel

OpenAI conversion support and AI-powered setup assistant expand CTM’s position as the definitive source of truth for conversions. CTM, a global conversation analytics company, announced two platform updates that extend its conversation intelligence infrastructure to where advertisers are increasingly spending and where attribution has been hardest to prove. The additions include a native OpenAI Ads […]

Cutwater stirs up hosting simplicity in summer campaign

“The Longest Island” is part of a larger push by Anheuser-Busch InBev to put the focus on the brand’s quality as its Beyond Beer portfolio continues to grow.

Purely Elizabeth lampoons protein-maxxing for major product launch

An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop media AOR in April.

Watch the newest commercials from Fandango, Bank of America, Liquid I.V. and more

Fandango asks, “Wouldn’t it be great if we could just get back to free?”

Always - Like a Girl - 3m11s

GM hires Nissan CMO to lead GMC and Buick marketing

Allyson Witherspoon leaves Nissan after a long tenure.

Marketing Vanguard at Cannes: Stop Forcing Marketing Into False Binaries ft. Jill Kramer of Mastercard

The gray area is where real marketing happens.

Before you refresh that page, run this test

Not every traffic drop is a content problem. Learn how to separate ranking losses, AI click theft, shifting intent, and declining demand. The post Before you refresh that page, run this test appeared first on MarTech.

Penny’s end poses rounding challenge

Retailers press for passage of a bill to enact rounding standards as cash-handling businesses grapple with the cent’s gradual demise.

Gap makes a fine mesh out of its ‘Happy Stripe’ remake

A polyester take on a vintage sweater design got plenty of backlash on social media, but the stumble won’t likely stall the brand’s comeback.

Instacart acquires shelf-scanning technology startup

The purchase of Arpalus gives it a system that allows workers to record product levels on store shelves using a smartphone app.