6,493 articles covering the AdTech ecosystem
America's Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package. The post America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu appeared first on AdExchanger.
Parker Thatch recently remodeled its store to serve as a hybrid customer-facing retail experience and broadcast studio.
The company will continue its plans to close 65 Macy’s nameplate stores, as part of a previously announced 150 store closures.
Analysts say half of agency AI platforms won't survive the decade. Here's how they plan to beat the odds.
Publishers’ Porky Pages News publishers overloading their sites with ads, plus the ever-growing technical requirements for running ad auctions, have given rise to a new online phenomenon: the 49MB web page. To put that bloat into perspective, 49MB was roughly the minimum file size for a clean Windows 95 installation. Ad tech is behind the […] The post The JavaScript Overload; Whatever, AI Will Handle It appeared first on AdExchanger.
Advertising performance is becoming harder—not easier—to measure, especially for agencies managing campaigns across multiple channels and markets. A new platform from Digital Remedy aims to simplify that complexity, giving marketers a unified view of ad performance across CTV, display, audio, and more—and changing how they understand what actually drives results. The new Digital Remedy platform, […] Digital Remedy Takes on the Biggest Pain in Ad Performance first appeared on Street Fight.
As short-form video begins to dominate global viewing habits, a new monetization playbook is emerging — one driven by watch time, scalable content formats and increasingly, AI-generated storytelling. That shift was in focus at the FilMart forum “Breaking Boundaries Going Global: Billion-Level Monetization Through Short Dramas & AI-Generated Comic Dramas,” where industry players mapped out […]
The social-first work was created by Lola Madrid.
Guillermo del Toro is, in his own words, “a little exhausted.” For good reason. It’s just days before the Oscars, and up until Academy Awards voting ended in early March, Del Toro had spent about seven straight months promoting and campaigning for “Frankenstein” following the movie’s premiere at the Venice Film Festival in late August. […]
VCCP and PHD were among the big winners from the evening.
Streaming service Tubi and its parent company Fox are all about creators these days, and a partnership with TikTok will double down on that commitment. The two platforms are uniting to launch a Creatorverse Incubator that will help creators transition into the realm of long-form programming. The partners Tubi chooses for its inaugural incubator cohort will develop original series that will premiere exclusively on the free-to-watch content hub. Both scripted and unscripted formats will be considered, and Tubi plans to launch shows across a variety of genres. The first Creatorverse participants will be revealed in the summer. Visit Tubefilter for more great stories.
25 years after its finale first aired, Mister Rogers' Neighborhood is headed to YouTube. The long-running, kind-hearted children's TV program is getting its first official YouTube channel thanks to a partnership between Fred Rogers Productions and Little Dot Studios. Visitors to the Mister Rogers channel will be able to watch full episodes from the show's 33-year run. Compilations and short-form clips will also be available. Visit Tubefilter for more great stories.
Disney pulls The Bachelorette and won't say if it will return to air.
The work spans music, fashion and food trends while introducing new a new brand design and sonic logo.
Sprite returns to street culture roots with new global platform spanning music, basketball, live experiences, and product innovation.
Ingka Group CEO Juvencio Maeztu said the company has “grown too complex in a retail environment that requires speed and agility.”
Meta is making its Fifth Avenue retail pop-up location permanent by signing a 10-year lease on the space.
PodcastOne extended its agreement with A+E Global Media for the exclusive sales and distribution rights to five popular podcasts: “Cold Case Files,” “I Survived,” “American Justice,” “City Confidential” and “Ancient Aliens.” Since launching the relationship with A+E in 2017, PodcastOne has grown the roster of partnered shows to those five — which cumulatively have produced […]
A slew of new projects based on Robert Jordan’s “The Wheel of Time” fantasy novels are in the works from IP owner iwot Studios and “Arcane” producer and Riot Games’ “League of Legends” vet Thomas Vu. Under a new production partnership between iwot and Vu and Anthony Borquez’s media company, Initiate Entertainment, the pair will […]
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