News
19,958 articles covering the AdTech ecosystem
Women’s Sports Are Creating a New Playbook for Brand Partnerships
This post was created in partnership with Scripps For years, professional women’s sports paled in comparison to men’s regarding audience size and brand recognition. Now, their popularity is booming across […]
Paramount Gets Big Win for WBD Merger After Settlement News
Paramount Skydance agreed to settle a lawsuit brought by state attorneys general from 12 states.
Why an evolving commerce funnel demands unified measurement
Shoppers no longer need to be in an owned-retailer environment to complete a purchase, prompting brands to fundamentally rethink their retail media strategies. The emergence of new purchasing pathways — especially social and agentic commerce — is leading to environments where discovery and purchase happen simultaneously. With purchasing journeys becoming increasingly non-linear and fragmented, brands […]
The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get
The trial that proved Google operates an ad tech monopoly is over. And the court’s behavioral remedies for Google’s monopoly have been unsealed. If you need a refresher on the final remedies, we’ve got you covered. But here’s a quick-and-dirty recap: Google’s contracts tying its AdX ad exchange and its DoubleClick for Publishers (DFP) ad […] The post The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get appeared first on AdExchanger.
J.C. Penney loses share, launches marketplace as sales continue to slide
Total Q2 net sales fell more than 8%, but bright spots included activewear and, of all things, beauty.
Accenture Song signals US media ambitions with exec appointment
Melissa Fein, who previously served as the firm’s media lead in Australia and New Zealand, is tasked with helping scale its operations in the U.S.
Two-thirds of Americans are gamers. Why hasn’t ad spending caught up?
At IAB PlayFronts, gaming platforms, marketers and developers discussed what’s next in gaming as the space continues to find its footing.
How To Find The Sources Shaping AI Answers In Your Industry via @sejournal, @hethr_campbell
Trendos' Gintare Rimolaityte explains how to map AI citation sources by industry and engine, identify competitor gaps, and turn an audit into content and outreach priorities. The post How To Find The Sources Shaping AI Answers In Your Industry appeared first on Search Engine Journal.
Paramount to settle lawsuits, paving way for Warner Bros.
The settlement clears the way for one of the largest mergers in Hollywood history.
Holiday Shopping Starts Earlier And Gets Smarter
The holiday path to purchase is becoming longer, more fragmented and more influenced by social video, creators, retail platforms and, increasingly, artificial intelligence.
Study: Default streaming services less likely to be cancelled
In subscription businesses, not all subscribers are equally valuable. The more engaged users are, the more likely they are to stay and the less likely they are to churn. According to Hub Entertainment Research’s Decoding the Default 2026 study, the clearest signal of that engagement is whether a viewer considers a service their default: the […]
Costco now offers nationwide delivery on Uber and DoorDash
The retailer expanded its partnerships with both e-commerce providers at a time when same-day delivery is resonating with its shoppers.
Ethan Allen launches CEO search
The move comes nearly two months after an activist investor pushed to overhaul the retailer’s board, including CEO and board chair Farooq Kathwari.
Wannabe reaching new audiences? You gotta spice up your marketing plans
Thirty years ago, the Spice Girls told us what they really, really want. That song still earns over half a million streams per day in 2026, and that’s just in my car. In some ways, nothing has changed at all. But our behaviours and technologies evolve near
Solutionarian Marketing & Web Design Offers Website Design Service Built for AI-Powered Search and Local Visibility
Silicon Valley Agency Bridges High-End Digital Craftsmanship with Generative Engine Optimization (GEO) and Local SEO to Future-Proof Regional Businesses As generative AI engines, conversational assistants, and algorithmic search fundamentally shift how customers find local products and services, Silicon Valley digital agency Solutionarian Marketing & Web Design has introduced an upgraded Website Design Service engineered specifically for artificial intelligence-powered […]
Vereigen Media Announces, ‘Austin Marketers Connect’ Bringing Together Austin’s B2B Marketing & Growth Leaders
New executive networking experience invites Austin-area B2B marketers, demand generation professionals, and growth leaders to connect, exchange ideas, and build meaningful relationships in a relaxed, community-focused setting The strongest business opportunities rarely begin with a sales pitch, they begin with a great conversation. As Austin continues to emerge as one of America’s fastest-growing hubs for […]
TruVideo Announces Compatibility with AI Glasses from Meta for Automotive and Trucking Service Technicians
Hands-free voice commands let technicians start and stop service and inspection video recording, creating the transparency today’s service customers demand. TruVideo, the leader in AI video communication technology for the transportation industry, announced it is now compatible with AI glasses from Meta. This new technology will enable technicians to inspect, verify, and log any service […]
Sumo Logic enhances Data Pipelines, advancing its AI-first platform to lower observability and security TCO
Built natively in the Sumo Logic platform, Data Pipelines puts teams in control of their telemetry cost from the moment it’s created — full coverage across security and observability, not another tool to deploy or integrate. Sumo Logic, the Intelligent Operations Platform, unveiled its enhanced Data Pipelines, extending its platform further into data pipeline management, […]
Subway skewers modern dining landscape with Will Arnett-led creative
The actor serves as the subconscious of consumers sick of everything from unhealthy fast food to chalky protein bars in a new brand platform.
Agentic Commerce Is Not The Next Voice Shopping, But It Is Still Unproven via @sejournal, @slobodanmanic
Visa, Mastercard, PayPal, and Stripe name no live merchant. Google names three. Here is what the agentic commerce documentation still refuses to say. The post Agentic Commerce Is Not The Next Voice Shopping, But It Is Still Unproven appeared first on Search Engine Journal.
Google Lighthouse Adds Audit For AI Agent Resource Discovery via @sejournal, @MattGSouthern
Lighthouse 13.5 adds an audit for AI agent resource discovery, but its checks differ from the latest ARD proposal. The post Google Lighthouse Adds Audit For AI Agent Resource Discovery appeared first on Search Engine Journal.
Shopify CEO Warns AI ‘Slop Grenades’ Shift Work To Coworkers via @sejournal, @MattGSouthern
Shopify CEO Tobi Lütke says unreviewed AI output is landing on coworkers. Freelance marketplace data shows demand for AI cleanup work rising elsewhere too. The post Shopify CEO Warns AI ‘Slop Grenades’ Shift Work To Coworkers appeared first on Search Engine Journal.
21 creative campaigns to know about today
An Australian shrimp ad goes to 11, and McDonald’s France trains parents to be better bedtime story readers.
Watch the newest commercials from State Farm, Gatorade, Toyota and more
Toyota encourages you to “outlast” and “outlive.”