6,493 articles covering the AdTech ecosystem
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March Madness spot from Majority anchors a broader digital and social rollout built around humor and cultural memory.
Marketing budgets are increasingly driven by what teams can defend, not just what performs, concentrating spend in a small set of trusted channels. The post Why confidence, not performance, is shaping media spend appeared first on MarTech.
The February updates expand AI capabilities, improve campaign attribution and remove several long-standing friction points inside HubSpot. The post 15 HubSpot updates from February 2026 you don’t want to miss appeared first on MarTech.
Rework, bad briefs and fire drills drain content teams. Fix your workflows with simple systems that improve alignment and output. The post The hidden costs of chaotic content workflows appeared first on MarTech.
In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.
The latest PPC Pulse highlights Microsoft’s bidding updates, Google’s expanded creative tools, and Nano Banana Pro’s availability inside Google Ads. The post Google Ads Creative Tools Expand, Microsoft Simplifies Bidding – PPC Pulse appeared first on Search Engine Journal.
New brand takes over after Waitrose’s two-year partnership.
Three have made it to the final round of the review.
The WPP-owned agency has been the technology brand’s creative AOR since 1994.
If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are effective in different ways, but each introduces structural limitations that force advertisers to compromise on cost, transparency or execution. With traditional DIO, buyers negotiate directly with […] The post Beyond Programmatic: A New Model For Buying Premium CTV Inventory appeared first on AdExchanger.
This week, mounting scrutiny over platform responsibility converged with growing questions around advertising integrity and the future of AI. In today’s MadTech Daily, we discuss publishers backing a government U-turn on AI copyright rules, IAB Australia launching a measurement initiative, [...] The post The Stack: Ads, Accountability, and AI appeared first on ExchangeWire.com.
We team with Curated Media to look at how curation can help advertisers find the balance between the need for campaign scale against the costly risk of ad wastage… The post Shaping Supply: Is Curation the Antidote to Ad Wastage? appeared first on ExchangeWire.com.
Ad Age reporters prep you for NewFronts 2026: how creators, agentic AI and shifting digital budgets redefine the event—and what matters now for media buyers and brands.
Auras, or the colorful, invisible energy fields believed to surround people and other living beings, are the latest metaphysical trend captivating Gen Z.
Marketing strategies shift as younger consumers prioritize peer influence and IRL experiences.
This week, we’ve got the exclusive on Ooni hiring a media agency, plus the scoop on Canva hiring Quality Meats for an upcoming campaign.
The fully AI-generated ad features zero humans—just dogs (and a rooster in pink fur boots) as they get washed, pampered and styled.
AI tools need a vetted seal of approval to denote proper use of artificial intelligence, similar to the Good Housekeeping honorific used for over 100 years.
The 2026 Oscars showed marketers that unity is a trending topic not just in the entertainment industry, but in advertising.
Burger King, Uber, JCPenney, Ugg, Sprite, and more are behind the week's standout ads.
The brand is also replacing junior copywriters with more senior staff.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Overfrequency appeared first on AdExchanger.
Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers? The post The Media Spend Skim appeared first on AdExchanger.