News
11,407 articles covering the AdTech ecosystem
Influencer Marketing Grows Up
Influencer marketing used to be the squishy line on a media plan. Marketers would choose who to work with based on follower counts and gut feel. But now influencer is a performance channel – and creators are media channels in their own right, with loyal audiences, CPMs and measurement expectations to match. “If I’m a […] The post Influencer Marketing Grows Up appeared first on AdExchanger.
Penguin Solutions Strengthens AI Factory Platform Strategy with Appointment of David Heard to Board of Directors
Penguin Solutions, Inc. (“Penguin Solutions” or the “Company”), the AI Factory Platform company, announced that David Heard, President of Network Infrastructure at Nokia, has been appointed to Penguin Solutions’ board of directors, effective immediately. Heard is a seasoned technology executive with more than three decades of experience leading large-scale technology and infrastructure organizations through periods […]
Zefr Deepens Meta Partnership, Bringing AI-Powered Pre-Bid Controls to Threads Feed
Zefr, the leading provider of AI-powered brand safety and suitability solutions for walled garden environments, announced the expansion of its capabilities on Meta’s Threads Feed to include content block lists, giving advertisers proactive, AI-driven control over where their ads appear before a bid is ever placed. As one of Meta’s brand safety and suitability partners, […]
StreamLayer and Curated.Media Launch Programmatic Access to Real-Time, Moment-Based Ad Inventory Across Streaming Video
Landmark collaboration enables brands and agencies to access high-attention ad moments inside live sports and on-demand video through programmatic workflows, helping publishers generate net-new revenue without increasing traditional ad load StreamLayer, a leader in contextual, moment-driven advertising for live and on-demand video, today announced a strategic partnership with Curated.Media, a leading programmatic curation platform focused on […]
Anthill Cloud – an AI-Powered Content Excellence Platform for the US Life Sciences Market
Anthill Cloud™ unifies modular content, generative AI, and omnichannel engagement — built for pharma, delivered at scale. Anthill, a transformational content excellence company serving the global life sciences industry, announced the US availability of Anthill Cloud™ a connected cloud platform purpose-built for pharmaceutical, biotech, and MedTech commercial and medical teams. The platform integrates AI-powered content creation, […]
MarTech Interview with Cindy Zhou, Chief Marketing Officer @ Imprivata
In today’s crowded market, the SaaS marketers who win will be the ones who understand where buyers are actually forming opinions to make sure their brand is present, credible, and useful in those environments; Cindy Zhou, Chief Marketing Officer at Imprivata elaborates why in this MarTech Series interview: ___________ Hi Cindy, what’s the best part […]
transcosmos begins strategic alliance with CREOK for TikTok Shop operations
Enhancing short video and live streaming services in social commerce transcosmos announced a strategic alliance with CREOK LAB., a company with pragmatic operational expertise in TikTok Shop. Under this alliance, the two parties will combine their respective strengths—transcosmos’s comprehensive e-commerce management platform and digital management support systems, and CREOK’s proven, highly advanced capabilities in live […]
Inside AI Citation: Proven Strategies To Get Your Brand Cited via @sejournal, @lorenbaker
Understand the impact of AI citation on brand visibility. Discover what content signals influence AI source selection. The post Inside AI Citation: Proven Strategies To Get Your Brand Cited appeared first on Search Engine Journal.
Omnicom takes the crown in May global holding company media rankings
Meanwhile, Horizon Media maintains lead in individual agency rankings.
Digest: Government Plans Terrestrial TV Switch-Off; Baidu Says AI Now Drives Business
In today’s Digest, we cover terrestrial TV switch-off plans coming under government review, Baidu saying AI is now its primary growth driver despite a revenue drop, and Anthropic set to brief a global watchdog on Mythos cyber flaws. The post Digest: Government Plans Terrestrial TV Switch-Off; Baidu Says AI Now Drives Business appeared first on ExchangeWire.com.
Is adland in danger of undervaluing mentoring?
The Campaign Podcast asks what happens if mentoring is forgotten, with guest Fiona Cameron, vice-president at Bloom.
Ogilvy CIO Says AI Is A Handy Tool, But The Real Magic Is In Human “Provocateurs”
The word “innovation” gets thrown around in every press release and new product announcement, but what does it actually mean? Carol Reed, Ogilvy’s new chief innovation officer, says one of the key elements of innovation is knowing what sort of companies to partner with – the “usual suspects,” like media, social and tech platforms, but […] The post Ogilvy CIO Says AI Is A Handy Tool, But The Real Magic Is In Human “Provocateurs” appeared first on AdExchanger.
Writing Content For The Robots; Amazon’s Alarming Affiliate Adjustments
Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is testing stripped-down, agent readable content built for ChatGPT, Gemini and Claude, Digiday reports. “We want our marketing content to be […] The post Writing Content For The Robots; Amazon’s Alarming Affiliate Adjustments appeared first on AdExchanger.
WTF is back button hijacking?
Google is cracking down on “back button hijacking,” which some publishers use to offset declining referral traffic and monetization pressure.
Can retail media networks survive the shift to agentic commerce?
AI-powered shopping agents threaten retail media. The question is: can retail media networks survive the shift to agentic commerce?
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.
Pitch deck: X leans on AI and performance in a bid to win ad dollars
For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.
Live Commerce in APAC: The Market is Ready but the Hard Work Begins Now
In her latest column, Charlotte McEleny looks at live commerce across APAC, and why success requires the right operational infrastructure… The post Live Commerce in APAC: The Market is Ready but the Hard Work Begins Now appeared first on ExchangeWire.com.
‘Game Changer’ Host Sam Reich on What Got Cut From Season 8 Premiere’s Censor-Heavy Episode, Including Jeremy Culhane’s ‘SNL’ Joke
SPOILER ALERT: This story contains spoilers for the Season 8 premiere of Dropout’s “Game Changer,” titled “Don’t Wake Standards & Practices.” The eighth season premiere of Dropout’s ever-evolving game show “Game Changer” wasn’t about whether you won or lost (mostly), but how you played the censorship game. Featuring Dropout regulars Ally Beardsley, Lou Wilson and Jeremy […]
McCain campaign by Adam & Eve\TBWA celebrates ‘dads and lads’
Campaign speaks to Adam & Eve\TBWA and McCain about the brand's latest work, encouraging dads and their sons to laugh with each other.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/17/2026
During the second full week of May, MrBeast solidified his position at the front of the Global Top 50. The owner of YouTube's most-subscribed channel is also getting more weekly views than any other creator. A sum of 1.42 billion weekly views was big enough to push MrBeast's lifetime viewership past 122 billion -- and that's just on his main YouTube channel. Only one other channel got at least one billion weekly views during the second week of May, but all of the Top 50 channels were heavy hitters. Inclusion in the Global Top 50 required at least 375 million weekly views, and one country produced more charting channels than the rest of the world combined. Visit Tubefilter for more great stories.
Publicis-LiveRamp deal reshapes data landscape—what it means for rival agencies and the industry
The $2.2 billion acquisition forces rival agency networks to stick with a data partner now owned by a competitor, or find alternatives that may not exist at scale.
Channel Factory’s Nico Greco: Brand Safety Rules were ‘Designed for Human Authors,’ not AI-Generated Content
MIAMI — Traditional brand safety guidelines fail against artificial intelligence-generated content because existing tools and platforms cannot handle the volume and sophistication of machine-created material flooding digital environments. “Brand safety rules, guidelines, everything that’s been broken out, has been designed for human authors. It’s all been designed for human creators,” Nico Greco, Channel Factory’s CRO, [...]
Article reveals plans for its first US retail stores
The Canada-based DTC furniture company is opening a pair of brick-and-mortar locations in Washington and California to better serve its biggest customer base.