News
19,953 articles covering the AdTech ecosystem
Why Curation and Cultural Relevance Convert Premium Consumers: Chase Media’s Sam Palmer
CANNES, France – Premium brands can’t convert consumers through culture simply by buying their way into the right event. They must understand why people care about it, offer something meaningful and appear at precisely the right moment. That’s the formula outlined by Sam Palmer, president of Chase Media Solutions at J.P. Morgan Chase, during a […]
Agentic AI Won’t Kill Premium Media, but It Will Make It Prove Its Value
CANNES, France — Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a human to hover over every transaction. It still hasn’t figured out how to make the advertising industry simple, which may be its most difficult assignment. Executives from Samsung Ads, Seven.One Media, Accenture Song and MNTN discussed […]
EMARKETER’s Sarah Marzano: Commerce Media will Drive One-In-Four-Digital Ad Dollars
Commerce media’s growth is showing no signs of slowing. According to an EMARKETER forecast, that category is on track to account for more than one in every four dollars allocated to digital advertising overall. But for commerce brands, sustaining those gains will require finding new points of differentiation. “Despite the fact that the channel has […]
Commerce Media Moves Beyond the Checkout Aisle in Omnichannel Push
CANNES, France – Commerce media is growing beyond its retail roots as platforms use shopping, travel and mobility data to reach consumers throughout their daily lives, according to industry executives speaking at the Cannes Lions International Festival of Creativity. The expansion gives marketers a much richer collection of behavioral signals. It also creates the small […]
Substack Pitches Brands on Long-Form Creator Trust as Ad Market Formalizes
The newsletter platform that helped spark the creator economy’s subscription wave is now chasing advertising dollars. Substack has begun building out a formal brand partnerships operation, betting that the trust and depth its writers command can deliver something social feeds cannot. It is a calculated pivot at a moment when creator marketing is maturing from […]
Enjoy e-commerce delivery at the speed of flight
One network. Two directions. See how SmartKargo handles the peak season surge.
Job Boards Say Google Indexing API Requests Get No Response via @sejournal, @MattGSouthern
Job site operators report months-long waits for Google Indexing API approval, with no stated review timeframe in Google’s documentation. The post Job Boards Say Google Indexing API Requests Get No Response appeared first on Search Engine Journal.
News Organizations Seek Court Order Restoring Press Credentials
CNN, Politico and MS NOW on Monday sued over their ban from the White House and sought a court order restoring their reporters' press credentials.
Microsoft Tracks AI Adoption Rates, U.S. Ranking Stalls
Measuring daily active users rather than company revenue highlights the emergence of new digital advertising surfaces and reveals the market penetration for the next-generation of ad infrastructure. The report released today tracks how generative AI is spreading across 147 economies and where adoption is growing fastest.
How Goodwipes Made a Splash In the Bathroom Business
From butt puns to surprising partnerships, the flushable wipes brand has gained attention for its disruptive marketing strategy.
Sonic Turns Drink Customization Into Traffic Strategy
Restaurant chains are increasingly looking beyond burgers, sandwiches and value meals to create new reasons for customers to visit. Specialty beverages have emerged as one of the industry’s most active battlegrounds, and Sonic Drive-In believes its long history of drink customization gives it an advantage. The trend extends well beyond another seasonal menu cycle. The […] Sonic Turns Drink Customization Into Traffic Strategy first appeared on Street Fight.
International SEO For Publishers: How To Succeed Across Borders
A single .com works for The Guardian because of brand power. For most news publishers, separate country-code domains are the strategy that holds up. The post International SEO For Publishers: How To Succeed Across Borders appeared first on Search Engine Journal.
Amazon blocks Meta’s Muse AI agent from its retail site
Amazon prohibits other companies from deploying automated tools to shop on its site and took action after Meta declined an initial request to remove the bot.
Viewing Social Media as an Extension of Human Instinct
This post was created in partnership with Viral Nation While social media is constantly evolving, human nature hasn’t changed in millions of years. During a Brandweek 2026 session co-hosted by […]
A Winning Formula for Building Brand Trust
This post was created in partnership with Marketing Architects Brands need consumer trust to grow, but gaining and keeping it takes a careful strategy. During a Brandweek 2026 fireside chat […]
How Brands Can Keep Up With the Speed of Culture
This post was created in partnership with Collectively Brands that can capitalize on cultural moments will find new ways to engage consumers, but how can they keep up while also […]
Turning Brand Affinity Into Measurable Business Outcomes
This post was created in partnership with Tunnl Tracking customer sentiment and creating feedback loops is essential in today’s marketing landscape, even for large legacy brands like Walmart. During a […]
AI Is Changing How Marketers Respond to Social Signals
This post was created in partnership with Hootsuite Social signals are scattered across a fragmented media landscape, and the brands that win know how to find them—and put them to […]
How Media Brands Can Build Loyalty Between Big News Moments
This post was created in partnership with CNN What keeps people coming back to a media brand? Often, it starts with the stories, personalities, and cultural conversations that capture their […]
Women’s Sports Are Creating a New Playbook for Brand Partnerships
This post was created in partnership with Scripps For years, professional women’s sports paled in comparison to men’s regarding audience size and brand recognition. Now, their popularity is booming across […]
Paramount Gets Big Win for WBD Merger After Settlement News
Paramount Skydance agreed to settle a lawsuit brought by state attorneys general from 12 states.
Why an evolving commerce funnel demands unified measurement
Shoppers no longer need to be in an owned-retailer environment to complete a purchase, prompting brands to fundamentally rethink their retail media strategies. The emergence of new purchasing pathways — especially social and agentic commerce — is leading to environments where discovery and purchase happen simultaneously. With purchasing journeys becoming increasingly non-linear and fragmented, brands […]
The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get
The trial that proved Google operates an ad tech monopoly is over. And the court’s behavioral remedies for Google’s monopoly have been unsealed. If you need a refresher on the final remedies, we’ve got you covered. But here’s a quick-and-dirty recap: Google’s contracts tying its AdX ad exchange and its DoubleClick for Publishers (DFP) ad […] The post The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get appeared first on AdExchanger.
J.C. Penney loses share, launches marketplace as sales continue to slide
Total Q2 net sales fell more than 8%, but bright spots included activewear and, of all things, beauty.