6,493 articles covering the AdTech ecosystem
Research firm Ipsos found that only 1 in 3 marketers have benchmark knowledge of “marketing anchors.”
The Hispanic grocery chain will debut an in-house seafood restaurant that is set to become a staple in its locations.
Smaller food retailers dominated the grocery industry news cycle this week, making headlines for flashy tech innovations, M&A moves and executive promotions.
Prices received by producers of fresh and dry vegetables soared almost 50% in February compared with the month before, the U.S. Bureau of Labor Statistics reported.
For $99 annually, HomeCare+ subscribers can have two in-home visits a year, spanning services like electric dryer vent cleaning and electric water heater flush.
The plus-size apparel retailer reported Q4 total sales decreased 6% and expects the merger with FullBeauty Brands to close in the second quarter.
The fast-fashion retailer announced a two-year partnership with the designer, while the DTC brand launched its Peloton Commercial Series.
In this week's Week in Review: Canal and PPF mull taking Viaplay private, marketers raise principal media concerns in new ANA report, and the UK backs down on AI copyright revisions. Top Stories Canal+ and PPF Could Take Viaplay Private Canal+ and PPF are considering bringing Viaplay into private ownership, according to reports from Bloomberg. Read More
Marketers face growing pressure to deliver measurable results while navigating a fast-changing AI landscape. Leading brands are turning to self-improving AI systems to unlock better insights, streamline execution and drive stronger performance across the marketing funnel.
As ad dollars lag, X offers fresh financial incentives and touts Grok as a fix for lingering brand safety concerns.
How cultural moments like the U.S. women’s hockey team winning gold offer opportunities—and challenges—for advertisers.
A personal conversation about connecting with audiences and working with brands.
Walmart’s test shows AI-driven checkout may simplify buying, but it still converts far worse than traditional ecommerce experiences. The post Walmart says ChatGPT checkout converted 3x worse than its own website appeared first on MarTech.
New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a shared commitment to elevating more diverse voices across the programmatic advertising ecosystem. The partnership will span Programmatic AI, […] The post AdExchanger and The Women in Programmatic Network Renew Partnership for 2026 Events to Elevate Women’s Voices in Ad Tech appeared first on AdExchanger.
ABC, in crisis mode after yanking “The Bachelorette” Season 22 premiere from its schedule amid domestic violence investigations involving star Taylor Frankie Paul, moved quickly to delete as much promotional material for the show as it could from its own website. Within hours of ABC’s announcement, the network had removed the Season 22 trailer (captioned […]
Hello Kitty, My Melody and Kuromi owner Sanrio has set a new partnership with AI avatar tech company Genies to launch “personalized” digital experiences for fans. The first of these projects will feature the character gudetama, “whose humor and relatable personality have resonated strongly with Gen Z and Millennial fans, making him a natural fit […]
The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.
In SEO Pulse: Google opens Personal Intelligence to free users, Illyes clarifies crawl limits, and new data adds context to AIO and traffic trends. The post Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse appeared first on Search Engine Journal.
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