News
16,246 articles covering the AdTech ecosystem
Beyond Dynamic Segmentation: What Generative Audiences Make Possible For Marketers
As generative AI reshapes nearly every dimension of marketing operations, one of the most significant shifts is taking place in how audiences are defined, built, and kept current. Generative audiences are at the center of that shift. Generative audiences are continuously updated, AI-generated segments that adapt in real time rather than on a fixed human […]
Leadde AI Launches World’s First Business Video AI Agent to Transform Corporate Communication
Leadde AI announced the launch of its business video AI agent, the world’s first AI Agent designed specifically for commercial video production. Unlike generic AI video generators focused on entertainment or social media, Leadde AI helps enterprises, educational institutions, and professional organizations convert documents into controllable, auditable, and editable professional explanation videos in minutes. Redefining Business […]
Nutshell CRM Announces New Leadership as Co-Founder, Andy Fowler, Steps Down as CEO
After 16 years building great CRM software, Andy Fowler is ready for his next mission. Allyssa Kelley-Brown steps in as President to lead Nutshell forward towards our most aggressive roadmaps yet! A New Chapter for Nutshell Today we’re sharing a meaningful moment in Nutshell’s story. After 16 years with the company and 6 years as […]
Thrive Media Group Named Best SEO & Web Design Agency in North Georgia for 2026
Thrive Media Group earns 2026 Best SEO & Web Design Agency in North Georgia for affordable, results-driven web design and SEO for second consecutive year. Thrive Media Group, a leading digital marketing agency, has been recognized as the Best SEO & Web Design Agency in North Georgia for 2026 by BusinessMeritBoard.com™. This prestigious award highlights […]
Argos Multilingual Names Mitchell Ison VP & General Manager, Frontier AI Data Services for Argos Data
AI industry leader Mitchell Ison joins Argos Data to scale multilingual model evaluation, post-training data and expert annotation for enterprise AI teams. Argos Multilingual today announced that Mitchell Ison has joined Argos Data as VP & General Manager, Frontier AI Data Services. Ison joins Argos Data following go-to-market leadership roles at AI data companies including […]
FirstHive CDP Re-defines Enterprise CX with Eddie AI – Transforming Customer Intelligence Into Decisive Revenue Actions
FirstHive launches Eddie, an Agentic AI engine that autonomously converts unified customer data into revenue-driving decisions. FirstHive today announces the launch of ‘Eddie’ – The Agentic AI engine that autonomously transforms data into decisive revenue actions. This signals the company’s evolution from a customer data platform into a full-stack Enterprise Data Decisioning and Intelligence Engine, […]
visualAI Launches discoverGPT, an MCP-Native AI Discovery Platform for Commerce
One unified REST API and a 24-tool MCP gateway power AI-native search, data quality, agentic feeds, and virtual try-on; free for the first 500 developers. visualAI retail solutions, inc today announced the launch of discoverGPT, an AI discovery platform built for the agentic commerce era. discoverGPT gives developers and agencies one credential and one canonical […]
Trade at Your Fingertips: Ecer.com Ushers in a New Era of Mobile Cross-Border Commerce
Leveraging AI and mobile innovation, the 17-year B2B pioneer empowers global trade by breaking time zones, language barriers, and geographical boundaries. A single smartphone is reshaping how global trade connects. Driven by the rapid evolution of the mobile internet and artificial intelligence, cross-border commerce is undergoing a paradigm shift—moving away from traditional desktop-reliant workflows and […]
A.R. Rahman Launches ARR Immersive App for Apple Vision Pro (EXCLUSIVE)
A.R. Rahman, the two-time Oscar-winning Indian composer behind “Slumdog Millionaire” and “127 Hours,” is launching ARR Immersive, an app bringing his decade of immersive storytelling work to Apple Vision Pro on July 22. The app draws on Rahman’s ongoing work in immersive formats, tracing back to “Le Musk,” a 360-degree virtual reality film that debuted […]
Google AI Mode Shows Ads On 1 In 3 Commercial Keywords via @sejournal, @MattGSouthern
In a new analysis of AI Mode text ads, ads appeared on nearly a third of commercial keywords, and advertisers were rarely among the sources. The post Google AI Mode Shows Ads On 1 In 3 Commercial Keywords appeared first on Search Engine Journal.
AI Overviews Visibility: A Reliable Way To Track What Spot-Checks Miss via @sejournal, @hethr_campbell
Discover the essential strategies for tracking brand presence in AI Overviews and improving your brand sentiment over time. The post AI Overviews Visibility: A Reliable Way To Track What Spot-Checks Miss appeared first on Search Engine Journal.
How to Market to an AI Agent
In his latest column, Alex Lamaro-McCrindle, Miroma Founders Network, looks at the agentic future, and how to market to AI agents… The post How to Market to an AI Agent appeared first on ExchangeWire.com.
Ogury Names Ben Chesters as Country Director UK
Ogury, the global ad tech company powered by Persona Intelligence, today (21st July, 2026) announced the appointment of Ben Chesters as country director UK. Chesters will lead Ogury's operations in the region and drive expansion of the company's audience intelligence and activation capabilities [...] The post Ogury Names Ben Chesters as Country Director UK appeared first on ExchangeWire.com.
Digest: Google Traffic to UK Publishers Set to Halve?; EU Fines AliExpress for DSA Violations
In today’s MadTech Daily, we cover a new study finding AI is accelerating the collapse of Google Search referral traffic, the EU fining AliExpress €550m over failures to police illegal and counterfeit products, and Beehiiv launching Community and AI Copilot [...] The post Digest: Google Traffic to UK Publishers Set to Halve?; EU Fines AliExpress for DSA Violations appeared first on ExchangeWire.com.
AI Content Marketing For Agencies: 6 Ways To Stay Competitive Right Now
Discover how marketing agencies can transform their content strategy and boost client retention in the age of AI. The post AI Content Marketing For Agencies: 6 Ways To Stay Competitive Right Now appeared first on Search Engine Journal.
Creative Plus Performance Equals Less Ad Waste, Says The Corcoran Group
For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai. The post Creative Plus Performance Equals Less Ad Waste, Says The Corcoran Group appeared first on AdExchanger.
‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
The ad industry wants more from its AI spend but usage is outpacing proof of value.
In Graphic Detail: AI visibility is no longer about referral traffic
New data shows why publishers are developing strategies around agentic traffic and brand visibility in AI answer engines.
Ad Tech Briefing: Apple’s continued interest in ads
A subtle policy update shines a light on how Apple differs from Google.
As AI automates media work, Omnicom Media is rethinking the agency business model
AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.
W3C Attribution API prompts debate over the future of web measurement
The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.
Nike versus Adidas: Which brand won the World Cup?
We sift through data from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.
A New Code For Countering Ad Fraud; The GLP-1 Food Market Correction
You’ll Pay For This Ofcom, the British communications regulator, published a report earlier this month on best practices for countering platform ad fraud and threats to account integrity. Rob Leathern, who led ads integrity and privacy teams at Facebook and Google, was among the group of experts Ofcom consulted and has a detailed breakdown on […] The post A New Code For Countering Ad Fraud; The GLP-1 Food Market Correction appeared first on AdExchanger.
The Economist unveils TV ad spotlighting readers' knowledge
The new brand platform and TV ad were created by Exposure.