New Research: Google’s AI Overviews Now Cost Websites 58% of Their Clicks

Impact has worsened sharply, with top-ranking pages losing more than half their expected traffic. New research from Ahrefs, a leading marketing platform, found that Google’s AI Overviews now result in a 58% lower average clickthrough rate for top-ranking pages, up from 34.5% just eight months ago. Despite Google’s statements that links in AI Overviews get […]