News

How are Regulations Shaping Ad Tech in 2026?

We look at how regulations are shaping at tech at the moment. What are the latest significant changes, and what’s on the horizon for the rest of 2026?   As 2026 unfolds, regulations are one of the driving forces of change.  It looks [...] The post How are Regulations Shaping Ad Tech in 2026? appeared first on ExchangeWire.com.

LePub introduces ‘Dark Mode Ads’ to cut energy use in digital OOH

A campaign for energy company Plenitude shows how darker design choices cut LED billboard energy use.

Plenitude - Dark Mode Ads - 63s

Paris Hilton and McCormick Are Dropping a Product Range Targeting Millennials

The 11:11 Media founder is co-creating a seasoning line, with a digital-first cooking series close behind.

Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards apps, but its competed with Impact as early affiliate networks platforms for ecommerce companies and other direct advertisers to connect […] The post Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry appeared first on AdExchanger.

Albertsons hit with BOGO deals lawsuit

Washington state alleges that the parent company of Safeway, Haggen and its namesake banner used the deals to overcharge consumers in over 3 million transactions covering more than five years.

FMI condemns federal regulators’ overriding of Illinois swipe fee law

Leslie G. Sarasin, the head of the trade group, said it was “incredibly shortsighted” of banking regulators to obstruct the state and to prohibit other states from enacting similar interchange fee legislation.

Albertsons injects fresh retail media data into YouTube advertising

Google’s Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences.

Williams-Sonoma relaunches Dormify

The home retailer debuted a new Dormify website and an option to pick up orders near college campuses using its existing retail footprint.

Barry Diller’s IAC to Change Name to ‘People Incorporated,’ Plans to Lay Off 77 Staffers in Consolidation of Corporate Functions

More than two decades after Barry Diller established IAC (InterActiveCorp.) as a media holding company, he announced that it will change its name to “People Incorporated” by its Q2 earnings in August. The name change is “to reflect its focus on its People publishing business and its stake in MGM Resorts,” the company said. IAC’s […]

APAC Search Strategy Goes Beyond Google & Baidu via @sejournal, @motokohunt

Fragmentation, local engines, and bundled AI tools are redefining competition in APAC, making multi-system visibility the new benchmark for search success. The post APAC Search Strategy Goes Beyond Google & Baidu appeared first on Search Engine Journal.

The AI Skills Salary Premium via @sejournal, @Kevin_Indig

AI skills are now embedded in most SEO roles. Learn how they influence salary and hiring expectations. The post The AI Skills Salary Premium appeared first on Search Engine Journal.

Müller Frijj campaign uses unexpected sounds to cause a moo-ha

Campaign was created by VCCP Blue.

Week in Charts: Rory Sutherland on AI Reshaping the Ad Industry, New Entrants Shake Up the European OS Market, and UK M&A Bounces Back

In this week's Week in Charts, Rory Sutherland on AI reshaping the ad industry, new entrants shake up the European OS market, and UK M&A bounces back. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts Read More

What A Lead Generation Conference Taught Me About Fixing Ad Ops

Last week, I went to LeadsCon in Las Vegas. After sitting through sessions on customer lifetime value and creator-led video performance, it became clear to me that lead gen and programmatic folks are trying to solve the same problem, just from different angles. The post What A Lead Generation Conference Taught Me About Fixing Ad Ops appeared first on AdMonsters.

Axeptio cofonde l’European CMP Association pour défendre une approche européenne, interopérable et durable du consentement

Aux côtés de trois autres acteurs majeurs du secteur (Didomi, iubenda et Usercentrics), Axeptio annonce la création de l’European CMP Association, une organisation visant à porter une voix commune sur les enjeux du consentement, dans un contexte réglementaire en pleine [...] The post Axeptio cofonde l’European CMP Association pour défendre une approche européenne, interopérable et durable du consentement appeared first on ExchangeWire.com.

Fallon rebrands as Runkel to mark Stacy Runkel’s final week at the agency

The temporary change recognizes Runkel’s decades-long role shaping culture and operations at the shop.

Ryan Carhart & Ryan Horn

NextRoll has appointed Ryan Carhart as chief financial officer and Ryan Horn as vice president of marketing.

Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM

A new offering lets Snapchat users interact directly with branded Snaps served in their inbox, turnings ads themselves into AI chatbots.

Stagwell Eyes SaaS Growth With Agent Cloud Launch for SMBs

The company rolled out a 10-agent marketing “toolkit” to help small and medium-sized brands compete in the AI era

Vibe coding is hollowing out the martech stack fast

Marketers are replacing SaaS tools with AI-built alternatives, driving churn and shifting where real value in martech now lives. The post Vibe coding is hollowing out the martech stack fast appeared first on MarTech.

The martech investment nobody budgets for

Martech performance depends on more than tools. Training, process, and data discipline determine whether your stack delivers results. The post The martech investment nobody budgets for appeared first on MarTech.

10 lessons from real-world ESP migrations

ESP migrations impact data, workflows, and deliverability. Here’s how to plan, execute, and stabilize the transition without disrupting performance. The post 10 lessons from real-world ESP migrations appeared first on MarTech.

IAB Tech Lab updates OpenRTB to better define live content

New OpenRTB updates aim to clarify live content signals and pricing in programmatic as CTV and real-time inventory continue to grow. The post IAB Tech Lab updates OpenRTB to better define live content appeared first on MarTech.