News
16,246 articles covering the AdTech ecosystem
A small agency’s 12-step guide to integrating AI across the business
Broadhead spent two and a half years rebuilding its operations before AI ever touched pricing or client work. Here's the 12-step sequence its CMO says got the agency there.
AI search does not care about your website
If your content isn’t structured for machine consumption, it may not show up at all.
Xfinity’s new ‘Imagine That’ spots are set in the zombie apocalypse
Goodby Silverstein & Partners and director Damien Shatford craft ads that show Xfinity services surviving the undead.
Kayak’s ‘Bookboards’ let friends shame a holdout who won’t commit to a trip
Personalized outdoor ads and a comedic film encourage travelers to stop debating and start booking together.
Why your match rate is the most important number you’re not tracking by Rokt mParticle
As identity signals decline, match rate has become a critical metric for improving audience reach, advertising efficiency, and ROAS. The post Why your match rate is the most important number you’re not tracking appeared first on MarTech.
FreeCast Enhances Zer0Gap™ Advertising with Proprietary Next-Generation AI Forensics, Redefining Precision Audience Targeting for Connected TV Advertisers
FreeCast, Inc. , a provider of streaming television technologies and platform-as-a-service (PaaS) solutions, highlighted the strategic vision behind its proprietary Zer0Gap™ Advertising platform, an AI-driven advertising ecosystem designed to help advertisers improve audience targeting by leveraging richer consumer intelligence before campaign delivery. The announcement comes amid increasing industry scrutiny of streaming ad performance. The billions […]
8×8 Delivers Flexible, Consumption-Based UC Solution for Direct Resell Partners with 8×8 Small Business
New Offering Gives Direct Resell Partners a Flexible Way to Serve the Small and Medium Business (SMB) Market – With No Annual Licences, No Fixed Seat Counts, and No Requirement to Bundle Tools Customers Don’t Need 8×8, Inc., a leading global business communications platform provider, has launched 8×8 Small Business, a new self-serve, consumption-based offering […]
70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why
Agentic commerce is here. Your next SEO win may be less about better content, more about being the easiest product for an agent to buy. The post 70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why appeared first on Search Engine Journal.
What’s in an agency name?
The Campaign Podcast explores how agency names are chosen and what difference a title makes.
Publicis Red+ global CSO Alison Hoad departs
Hoad had previously spent time at Publicis London and BBH London.
Geely Auto hands UK creative business to Joint
Review started at end of last year.
Rethink’s Mike Dubrick on the urgency of creativity and his newly expanded role
Dubrick has been named chief creative officer for North America, leading creative for four offices.
What every agency founder should know about M&A
The highest valuation of your business is not always the number on the term sheet. It is the ownership you have taken in the company, the choices you have preserved, and the path you have created for what comes next.
Here’s what I learned when my company had to lead without me
An emergency can show what your team is truly capable of.
5 roles changing how small agencies work—and why they’re gaining importance
Small agencies are investing in roles built for emerging pressures, from AI adoption to in-house content production.
5 things CMOs want from small agencies right now—and how to deliver them
Small agencies looking to get on a CMO’s roster can look to these five tips.
4 consumer trends for brands to watch in the second half of the year
Consumers want tangible things—not digital ownership—and will be spending big on their pets, plus other trends to watch.
Are small agencies growing because of AI? The answer is complicated
Small, independent agencies that have more maturely integrated AI into their workflows are growing revenue faster than their peers, according to Ad Age’s first Small Agency Network benchmark survey.
How to recover from a giant account loss—from a small agency that did it
Proof Advertising saw its revenue plummet six years ago after a big account loss—behind its road to recovery.
How small agencies choose the right pitches—and prepare to win
Small agencies are using scorecards, AI personas, improv and other strategies to gain an edge in client pitches.
What makes a small agency successful as clients demand more than independence
What CMOs actually want from small agencies right now.
How small agencies can win now—7 lessons from our playbook
Seven insights from the Small Agency Playbook.
Why The Busch School of Business Standardized Its Sales Training on ZoomInfo
The business school of The Catholic University of America built ZoomInfo into its Sales Practicum course to close the gap between conceptual coursework and the hands-on skills new sales reps need. ZoomInfo , the all-in-one AI GTM platform, has reported that The Busch School of Business at The Catholic University of America built ZoomInfo into […]
Xfinity Delivers Reliable, High-Speed Internet to Hancock and Glascock Counties, Georgia
More Than 3,300 Homes and Businesses Gain Access to America’s Smartest and Most Reliable Converged WiFi Network for the First Time Comcast’s Xfinity announced that more than 3,300 new homes and businesses in Hancock and Glascock counties, including the communities of Sparta and Gibson, now have access to multi-gigabit, symmetrical Internet from America’s smartest and most […]