News
11,413 articles covering the AdTech ecosystem
Kroger to pay $2.5M in fines, $100M for appliance upgrades due to refrigerant leaks
The grocery chain has two years to upgrade 600 refrigeration units under a settlement with the U.S. Department of Justice and the Environmental Protection Agency.
Janek Performance Group Launches Enhanced AI Video Roleplay Feature in Jenius CC
New premium add-on brings immersive, real-world sales practice into the flow of work. Janek Performance Group today announced an enhanced AI video roleplay feature for Jenius CC (“Jenius”), the company’s AI-powered sales coaching and enablement platform. Offered as a premium add-on, the capability delivers a more immersive, realistic way for sales professionals to prepare for […]
Parallel Launches Index, A New Model For Compensating Content Owners
Index introduces new economic model to align incentives between content owners and AI agents Launch partners include premium news publishers, business intelligence and data providers, and leading independent creators Parallel Web Systems, the infrastructure powering how AI agents access and use the web, today launched Index, a new platform that helps content owners understand how […]
StackAdapt Appoints Blaine Fitzgerald as Chief Financial Officer
Former Shopify and Kinaxis Finance Leader Joins as the Company Enters Its Next Chapter StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, announced the appointment of Blaine Fitzgerald as Chief Financial Officer. Blaine brings decades of experience across public markets, high-growth technology companies, and global finance operations. Blaine joins StackAdapt following five years as CFO […]
Precisely Powers Customer Communications with AWS Deployment
Enables modernized customer communications with greater scale, performance, and control; without sacrificing governance or compliance. Precisely, a global leader in data integrity announced that EngageOne™ Compose and EngageOne™ Vault can now be deployed on Amazon Web Services (AWS). Regulated enterprises can run Customer Communications Management (CCM) directly within their own AWS environments, without re-platforming or moving data […]
Spotify Officially Bans AI-Generated Podcasts That Impersonate Someone Else, Adds Verification Badges for Podcasts
Spotify is aiming to boost the trust of podcast listeners — by extending its verification program to podcasts and affirming that using AI to “impersonate” another podcaster is not allowed. According to the company, Spotify’s policies have always prohibited unauthorized impersonation. Now it is reaffirming the policy in the context of AI to “help ensure […]
Creating ‘Non-Commodity’ Content That Cuts Through The Noise
Google's information gain patent is real. Commodity content can't beat it. Here's the practical content framework for search that still delivers value. The post Creating ‘Non-Commodity’ Content That Cuts Through The Noise appeared first on Search Engine Journal.
Walkers hosts TikTok gameshow to crown new flavour
Dept and PepsiCo created the campaign.
Cadbury partners Declan Rice, Lauren James and Virgil van Dijk for prize giveaways
Campaign is part of the brand's generosity platform.
DoorDash appoints Amazon EU Prime and marketing chief Tim Castree as CMO
Former Amazon marketing leader succeeds Kofi Amoo-Gottfried, who steps down after seven years.
Grace Dent on landing the Masterchef job, AI and what she eats at home
Food critic and Masterchef presenter spoke at Campaign Media 360.
Week in Charts: PubMatic on the Impact of SME Budgets, Digital Video Grows Share of US TV/Video Ad Spend, and Brands Adopt AI Video Tools
In this week's Week in Charts, PubMatic on the impact of SME budgets, digital video grows share of US TV/video ad spend, and brands adopt AI video tools. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Read More
Global Announces New Premium Video Advertising Capability on YouTube
Global, the Media & Entertainment group today (19th May, 2026) announced that it will directly sell premium advertising across its rapidly expanding YouTube content network for the first time, creating new opportunities for brands to reach audiences watching its hit [...] The post Global Announces New Premium Video Advertising Capability on YouTube appeared first on ExchangeWire.com.
ADvendio & Kevel Launch New Integration to Power the Next Wave of Campaign Management
ADvendio, an omnichannel advertising management platform, today (18th May, 2026) announced its strategic partnership with Kevel, the leading provider of retail media infrastructure, to help retailers scale their retail media operations with efficient, agentic operations.As retail media continues to expand [...] The post ADvendio & Kevel Launch New Integration to Power the Next Wave of Campaign Management appeared first on ExchangeWire.com.
Thrad Expands LLM Advertising Infrastructure to India, South Asia, & Southeast Asia Through Exclusive NeugenM Partnership
Thrad, the AI-native advertising infrastructure platform, announced its expansion into India, South Asia, and Southeast Asia through an exclusive partnership with NeuGenM. This marks Thrad's first major regional expansion since launching and positions the platform as the definitive infrastructure layer [...] The post Thrad Expands LLM Advertising Infrastructure to India, South Asia, & Southeast Asia Through Exclusive NeugenM Partnership appeared first on ExchangeWire.com.
Las Vegas returns to cheeky humor in ‘Pack for Vegas’ tourism campaign
R&R Partners and director Jody Hill highlight the anticipation before a Vegas getaway even begins.
98% of health consumers want to act. Only 41% come close. Here’s the gap brands need to close
Health consumers today want to take action, but few actually get there. Here’s how brands can drive momentum.
Jiffy Lube enlists the old Sonic guys to promote its quick services
T.J. Jagodowski and Peter Grosz revive their banter in a campaign from BarkleyOKRP.
Moburst’s Latest $11.8M Investment Round Is More Than Just Your Typical Deal
Transaction includes an equity stake in the agency and expanded services for Chrysalis portfolio company NewDay USA
Why Marketers Must Look for New Opportunities in ‘Cultural Time Zones’
A marketer’s playbook has many strategies for reaching an audience, but as consumers spend more time online—and with agentic platforms—live events and cultural moments should be a higher priority than ever before.
Jim Lecinski on the New Zero Moment of Truth in the AI Era
What to prioritize as discovery becomes ever more fragmented.
Ring Leader: How Ōura Became an Icon of the Wearable Health Movement
CMO Doug Sweeny on using biometric accuracy, AI advisors, and a philosophy of balance to redefine the wearable category.
GA4 now tracks AI chatbot traffic automatically
Google Analytics just made it easier to see how much traffic AI assistants are sending to your website. The post GA4 now tracks AI chatbot traffic automatically appeared first on MarTech.
Customer experience outweighs brand in AI-assisted shopping
AI recommendation engines rely on reviews, comparisons, and customer signals to decide which brands to surface and trust. The post Customer experience outweighs brand in AI-assisted shopping appeared first on MarTech.