News
19,953 articles covering the AdTech ecosystem
No More Ad-Free Magic Kingdom; What’s The Price?
Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues. The post No More Ad-Free Magic Kingdom; What’s The Price? appeared first on AdExchanger.
Joint Industry Committee 'Re-Certifies' 3 Media Measurement Providers
The media industry group says it has re-certified Comscore, iSpot and VideoAmp as "national currencies" for 2026-28, and that these media-measurement providers have met criteria for "transactability, across total households, advanced audiences and personified demographics."
Snapchat adds new AI features including chat-to-song
The company’s paying Lens+ subscribers will be able to easily convert their messages into songs and edit images ahead of sharing.
Threads advertisers will no longer need an Instagram account
Platform owner Meta is gradually separating the two apps and will stop requiring businesses to have identical usernames on both platforms in order to run promotions.
Pinterest offers predictive optimization for Performance+
The platform’s new campaign optimization score uses artificial intelligence to help advertisers measure key ad elements to create more effective campaigns.
Snapchat report examines the rise of microdramas
App users are increasingly responding to short-form video series content and brands can tap into these community engagement trends.
XChat disappears from app stores
The standalone messaging app was quietly removed from Apple and Google Play, according to 9 to 5 Mac.
X shares more insight into penalties impacting post reach
The platform updated its Under the Hood performance report to allow users to better understand potential restrictions.
Judge Rejects FTC-TikTok Settlement Over Children's Privacy
A federal judge on Monday refused to approve a settlement that would have vacated a prior consent decree between the FTC and TikTok.
Amazon Blocks Shoppers From Using Meta's Newest AI Agent
Amazon has restricted its customers from using Muse AI - Meta's newest AI agent - while shopping on its ecommerce platform, following denied requests that Meta remove its agent from the retail site.
Google Fined By Irish Privacy Regulator For Location Data
The Alphabet company has been orders to align its data processing practices with GDPR within six months.
Netflix partners with the British Library
Netflix and the British Library have launched a national partnership to help more people discover the books behind some of the world’s most popular films and series. While the National Literacy Trust’s 2025 Annual Literacy Survey found that children’s enjoyment of reading had fallen to its lowest recorded level, it also showed that books linked […]
Microsoft Patent Hints At Contextual In-Game Ads
Microsoft has filed a patent application for an 'ad credit' system designed to contextually deliver ads to gaming players during 'stopping points.'
States Settle With Paramount Over Warner Bros. Merger
Paramount has promised to release at least 30 movies a year, negotiate basic cable fees for Paramount and WBD separately, and establish an independent editorial board for CBS News and CNN.
Permutative, Trans Union Integrate To Target Shoppers
Permutive has formed an integration with TransUnion’s identity graph to address the targeting issues that occur when users opting out of data sharing and cookie tracking, AdExchanger reports. According to Permutive, only 30% of web traffic is addressable through third-party cookies or alternative ID’s. Julie Clark, SVP of diversified markets, media and entertainment at TransUnion.“The unique element here is having one key to many different sources, and being able to have that be scaled out across publishers,” Clark said. “This is one of the first times that we’ve scaled in this way where our identity becomes incredibly portable.”
Quartile To Power ChatGPT Ad Access
Retail media platform Quartile will support advertising in ChatGPT, expanding its AI-powered ad capabilities into conversational discovery, UniteAI reports. Participating advertisers will gain access to ChatGPT Ads, which has over 1 billion weekly users. The arrangement gives brands an opportunity to reach consumers during moments of product discovery, Quartile says.
National CineMedia To Purchase Captivate Holdigs For $275 Million
In-theater advertising firm National CineMedia has signed a $275 million deal to acquire Captivate Holdings, a company that powers small screens in office buildings, lobbies and elevators, The Hollywood Reporter writes. National CineMedia works with AMC Theaters, Cinemark and Regal to provide pre-show commercials on 17,000 screens in 1,300 theaters. Captivate’s platform will provide it with 48,000 digital screens.
My Digital Hero: Stijn Gimbrère, Founder and CEO, MFM
Stijn Gimbrère is the Founder […] The post My Digital Hero: Stijn Gimbrère, Founder and CEO, MFM appeared first on New Digital Age.
Adform backs Agentic Advertising at DMEXCO
Adform, the integrated advertising platform built for the agentic age, is bringing its live agentic advertising proposition to DMEXCO. Brands and agencies will experience how AI can connect directly to more than 800 capabilities across Adform FLOW through Adform’s Model Context Protocol (MCP) server... The post Adform backs Agentic Advertising at DMEXCO appeared first on New Digital Age.
Brand in the age of agentic purchasing: why it matters more than ever
AI is changing where brands are discovered, but not what makes them worth discovering, says Dane Brocas, Growth Lead at Tracksuit... The post Brand in the age of agentic purchasing: why it matters more than ever appeared first on New Digital Age.
Dan Brain: The “meat proxy”: everything that’s wrong about business today?
Stop sending unedited AI-generated content and bring your critical abilities to work. The post Dan Brain: The “meat proxy”: everything that’s wrong about business today? appeared first on New Digital Age.
Octave launches direct audio ad sales on News UK’s YouTube content
Octave, News UK’s audio-visual advertising […] The post Octave launches direct audio ad sales on News UK’s YouTube content appeared first on New Digital Age.
“Why AB Tasty and VWO merged to create Wingify”: Sparsh Gupta, Co-founder and CEO
AB Tasty and VWO, the platforms behind experimentation and personalisation for brands like L'Oréal, LVMH, Decathlon, Puma and De Beers have officially merged, recently relaunched as one company, Wingify. NDA spoke with Sparsh Gupta, Co-founder and CEO of Wingify, to find out more… The post “Why AB Tasty and VWO merged to create Wingify”: Sparsh Gupta, Co-founder and CEO appeared first on New Digital Age.
HSR’s Maggie Sellers Takes Brand Building Beyond the Algorithm
CANNES, France – For a generation of marketers raised on clicks, likes and the occasional desperate refresh of an analytics dashboard, a billboard can seem almost quaint. It doesn’t follow anyone around the internet. It doesn’t demand an email address. It just stands there, enormous and mildly judgmental. That physical presence is precisely what gives […]