News

How Dum Dums owner Spangler created a candy empire built on nostalgia

The sweets maker has carved out a niche in the candy space with a collection of brands with storied histories, said Vice President of Marketing Evan Brock.

Google’s AI Search Data Is Growing, But The Gaps Remain via @sejournal, @MattGSouthern

Google is adding more AI search data across Search Console and Merchant Center, but clicks, individual queries, and key reporting details remain missing. The post Google’s AI Search Data Is Growing, But The Gaps Remain appeared first on Search Engine Journal.

Week in Charts: Greg Peters on Netflix’s Live Strategy, IVT Threatens Digital Budgets, and War Hits Publicis’ Middle East Revenues

In this week's Week in Charts, Greg Peters on Netflix's live strategy, IVT threatens digital budgets, and war hits Publicis' Middle East revenues. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts of the Week Three-Quarters Read More

Captify Data Reveals Which Brands Won the Search Contest in the FIFA World Cup 2026

Following the FIFA World Cup Final, Captify, the leader in Search Intelligence, has revealed new analysis showing the brands that won – and lost – consumers' attention during the tournament.  Drawing from billions of real-time search signals across the open web, Captify's data [...] The post Captify Data Reveals Which Brands Won the Search Contest in the FIFA World Cup 2026 appeared first on ExchangeWire.com.

Thrad Announces Inaugural Sponsored Intelligence Summit

Thrad, the AI-native advertising infrastructure platform, today (21st July, 2026) announced the inaugural Sponsored Intelligence Summit: a single-day, invitation-only conference at 10 York Road, London SE1 7ND, on Friday, 24 July 2026. The event brings together senior marketers, brand CMOs, [...] The post Thrad Announces Inaugural Sponsored Intelligence Summit appeared first on ExchangeWire.com.

Kraft Heinz x Disney - Meant to Be Together - 43s

AMF’s Retro Rebrand Aims to Win Over Gen Z Without Losing the League Crowd

A new logo, tagline, and alley decor lean into nostalgia as the bowling operator tries to serve two very different audiences at once

EXCLUSIVE: Behr Elevates Andy Lopez to CMO as It Paints a More Digital Future

Behr has elevated Andy Lopez to CMO, broadening his remit to include product strategy, marketing, and innovation.

Stop buying AI and start buying capabilities

"AI-powered" hides what a product actually does. A four-part framework makes vendor claims easier to evaluate and compare. The post Stop buying AI and start buying capabilities appeared first on MarTech.

What CMOs should be doing about AI right now

Build AI literacy, rethink team structures and workflows, and prepare your marketing organization for AI-driven change. The post What CMOs should be doing about AI right now appeared first on MarTech.

Your best practices may already be outdated

AI is reshaping the assumptions behind decades of marketing strategy, making some familiar playbooks less reliable. The post Your best practices may already be outdated appeared first on MarTech.

Forget The Shiny Objects And Focus On Fundamentals

In marketing, there’s always a shiny new object to admire, whether it’s a (supposedly) smarter algorithm or a platform promising effortless performance. But the fundamentals always still matter more than whatever’s trending, says Sharona Sankar-King, chief data and product officer at Havas Media Network, on this week’s episode of AdExchanger Talks. Driving profitable growth and […] The post Forget The Shiny Objects And Focus On Fundamentals appeared first on AdExchanger.

Hinge Marketing Joins Brandi AI’s Global Agency Partnership Program to Help PR and Marketing Clients Strengthen Trust, Recognition and Visibility Across Generative AI Platforms

New partnership enables Hinge Marketing to deliver greater client value by helping brands understand, measure and improve how they appear in AI-generated answers on ChatGPT, Gemini, Claude, and Perplexity Hinge Marketing, a leading branding and marketing firm for professional services, and Brandi AI™, the industry’s most comprehensive, intelligence-driven platform for enterprise AI visibility and Generative Engine […]

Wowza Deploys Synthetic Video Detector With NVIDIA

Wowza’s Video Intelligence Framework brings real-time Synthetic Video Detection – powered by NVIDIA’s Synthetic Video Detector – to its 35,000 deployments worldwide Wowza, whose media server powers more than 35,000 video deployments across 170-plus countries, announced its plans to distribute the NVIDIA Synthetic Video Detector (SVD) through the Wowza Video Intelligence Framework (VIF)®. The integration makes NVIDIA Media2’s, best-in-class, state-of-the-art synthetic-video detection available on live video […]

Wowza Launches Video Intelligence Framework to Turn Any Live Stream into Real-Time Action on Your Terms

The framework addresses a largely untapped market where billions of hours of live video go unanalyzed – often in situations where real-time action is critical Wowza, whose streaming software powers more than 35,000 video deployments and 200,000 running server instances across 170-plus countries, announced the general availability of the Wowza Video Intelligence Framework (VIF)®: the […]

NVIDIA Agent Toolkit Expands With New Omniverse Libraries, Putting AI Agents to Work Building Simulation-Ready Worlds

NVIDIA Agent Toolkit now includes NVIDIA Omniverse libraries, giving AI agents tools and skills to help software developers integrate physical AI capabilities into their existing applications. New Omniverse libraries for NVIDIA RTX sensor simulation, GPU-accelerated physics simulation and simulation-ready asset validation are openly available on GitHub. SideFX and PTC are integrating Omniverse libraries into 3D […]

LINAK Gets Its First Measurable Marketing Return in Years with ZoomInfo

The Danish manufacturer of electric linear actuators replaced a competitor platform it could not measure, and its first targeted display campaign generated new sales quotes. ZoomInfo, the all-in-one AI GTM platform, has reported that LINAK, a Danish manufacturer of electric linear actuators, generated new sales quotes from a single targeted display campaign, its first measurable […]

Shufti Launches the Glocal Platform, A Full Compliance Lifecycle Management Solution for Every Industry, Region, and Use Case

One platform now runs the whole compliance journey, from sign-up and identity checks through authentication, monitoring, and remediation, at a global scale while still fitting the rules of each local market Shufti, a leading identity verification provider, has launched the Shufti Glocal Platform, a full compliance lifecycle management solution designed to help organizations manage identity verification, fraud prevention, […]

Kraft Heinz, Disney enter long-term strategic marketing partnership

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.

Google’s Liz Reid Discusses Persistent Autonomous Search via @sejournal, @martinibuster

Google's Liz Reid discussed persistent search, a profound change to how users interact with search. A patent describes six triggers. The post Google’s Liz Reid Discusses Persistent Autonomous Search appeared first on Search Engine Journal.

2027 Marketing Budgets: Why New Categories Beat Bigger AI Line Items via @sejournal, @gregjarboe

AI visibility, trust verification, distribution engineering, human oversight, measurement rebuild: the five budget lines that should replace your legacy channel buckets in 2027. The post 2027 Marketing Budgets: Why New Categories Beat Bigger AI Line Items appeared first on Search Engine Journal.

How To Run A Winning YouTube Ad Campaign Without A 7-Figure Budget via @sejournal, @MenachemAni

How do you make YouTube ads work without a seven-figure budget? Strong audience signals, separated placements, and honest CPM math. The post How To Run A Winning YouTube Ad Campaign Without A 7-Figure Budget appeared first on Search Engine Journal.

The Zero-Click Web Is Quietly Rewriting the Definition of Premium. Mobile Gaming Is the Beneficiary.

The strongest claim to premium now comes from a place many buyers still treat as experimental: mobile gaming, writes Howard Luks of SE7EN... The post The Zero-Click Web Is Quietly Rewriting the Definition of Premium. Mobile Gaming Is the Beneficiary. appeared first on ExchangeWire.com.

Apply to the Small Agency Network by Sept. 28—what current and prospective members need to know

Your chance to join the Small Agency Network is here.