6,493 articles covering the AdTech ecosystem
Here are the executive moves you need to know this week.
Coralogix and Skyflow are launching a strategic partnership designed to help organizations safeguard sensitive customer data within logs. This collaboration ensures robust data protection without compromising the ability to perform searches, investigations, or leverage AI-driven operations. Enterprises can now keep sensitive customer data out of logs, dashboards, and downstream tools while preserving observability. Skyflow and […]
Circles, a global digital telecom software company, and Huawei, a leading global provider of information and communications technology (ICT) infrastructure and smart devices, have signed a strategic collaboration agreement to explore the joint delivery of AI-native, next-generation digital telecom solutions for operators worldwide. The collaboration aims to combine Huawei’s robust network and cloud capabilities with […]
WordPress.com, Automattic’s hosted website platform built on the open source WordPress software, announced the launch of new write capabilities for its Model Context Protocol (MCP) server. The update enables AI agents — including Claude, ChatGPT, and Cursor — to create, edit, and manage content on WordPress.com sites directly through natural conversation, on behalf of users. […]
You probably organize your marketing department by channel. You have a social team, an email team, and a brand team. This old way is broken because AI moves way faster than your weekly status meetings. The old setup creates roadblocks that slow you down and kill new ideas. To survive, you have to rethink how […]
WPP also found “disparity” inside its own company as some US-based colleagues on executive committee earned more than CEO.
It was created by McCann London.
Ogilvy UK created the work.
Marketing teams risk flooding channels with low-quality AI slop. Learn how to balance speed with strategy and protect brand integrity. The post AI commoditizes marketing execution and elevates judgment appeared first on MarTech.
Stop being invisible to AI search. These 5 strategies will get your brand cited and recommended by AI engines. The post 5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026 appeared first on Search Engine Journal.
Creators had already become too big to ignore. Now, for a different set of reasons entirely, it has become too important to get wrong.
Lord believes the lack of transparency across the agency world is something that AI can improve upon.
The News/Media Alliance has signed an AI licensing deal that lets its 2,200 publisher members opt in to monetizing RAG-driven enterprise demand.
As audit fallout escalates, the deeper conflict points to a structural power shift in programmatic advertising.
I created a game that has AI agents represent buyers and sellers in an ad deal. Then I asked Wpromote’s Skyler McGill and Butler/Till's Ryan Lammela to test it out.
What a spate of joint signings between Reign Maker Group and Paradigm Talent Agency tells us about diversifying talent and owning media in the creator economy.
During its latest quarterly earnings report on Thursday, Alibaba reported revenue that fell below analyst expectations.
The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway? The post The New Data Buyer In Town; The Old Agency Buyer Of AI appeared first on AdExchanger.
In her latest column, Charlotte McEleny looks at Singapore’s investment in AI, how the country treats tech momentum as a national asset, and where marketing fits... The post Singapore’s AI Investment: What Does Marketing Stand to Gain? appeared first on ExchangeWire.com.
“How much do you believe in chicken?” has been made by Mother.
Google is testing AI headline rewrites in Search using similar language to the earlier Discover test that became a feature. The post Google Tested AI Headlines In Discover. Now It’s Testing Them In Search appeared first on Search Engine Journal.
SAN JUAN, Puerto Rico — Pause ads might just be the ultimate form of advertising kindness to both marketers and CTV viewers alike.. “The results we saw is our pause ad experience drove 79% lower cost per action versus other channels that are running on CTV, in streaming, any other interactive formats,” Adam Gendelman, vp, [...]
U.S. omnichannel retail media is projected to generate $71.67 billion in 2026, as retailers work to unify in-store and digital operations. But, with more than 240 networks now vying for advertiser dollars, retail media is getting as crowded as crowded as Walmart on Black Friday. The explosion of options has created a fragmented landscape. The [...]
Agentic browsers and commerce protocols are redefining how users interact with websites, and who actually completes transactions. The post From SEO And CRO To Agentic AI Optimization (AAIO): Why Your Website Needs To Speak To Machines appeared first on Search Engine Journal.