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19,950 articles covering the AdTech ecosystem
What a high school student thinks about AI ads—and how they will affect career prospects
AI can tell you what trends have already happened. It takes a person to know what could work.
Droga5’s Rafael Rizuto on human taste, AI and the art of persuasion
The chief creative officer also talks classic Havaianas ads, building out Droga5’s creative department and his fascination with UFOs.
We unwrapped what advertisers’ plans reveal about the 2026 holiday shopping season
The season’s real deadline has moved, and pacing, proof and creative readiness now decide Q4.
How mid-size marketers are turning budget constraints into a competitive edge
Though they have smaller budgets and teams, mid-size brands are often able to move more quickly and avoid layers of approval.
Black Media Collective BOMESI Opens Applications for Its Fifth Accelerator Cohort
For the first time, the program will welcome more creators than publishers, a reflection of the changing media landscape.
Martin Sorrell’s Venture Fund Backs AI Video Startup Higgsfield
S4S Ventures is the latest investor in Higgsfield's $400 million Series B, which values the AI video startup at $5.4 billion.
Is Disney+ Adding Ads to Ad-Free Plans? Here’s What’s Really Happening.
ADWEEK got clarification on Disney+'s subscriber updates after misinformation spread online.
Creator Marketing Is Growing Up
Jennifer Quigley-Jones is presenting on what programmatic marketers need to know about creators at AdExchanger’s Programmatic IO conference in New York City on September 28-29. If you haven’t grabbed your ticket yet, you can secure your seat here. A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant […] The post Creator Marketing Is Growing Up appeared first on AdExchanger.
IPinfo Launches Places, Bringing Venue-Level Context to IP Address Data
IPinfo, the internet data company, announced the launch of IPinfo Places, a new dataset that maps public Wi-Fi traffic to the venues they serve. This building-level geolocation creates a new way for advertising technology companies to build location-based targeting directly from IP addresses. IPinfo Places creates a new targeting layer from existing bid-stream data. Instead […]
Beyond Audience Targeting: How AI Is Connecting Campaign Planning With Real-World Context
Artificial intelligence has transformed nearly every stage of digital advertising, from audience targeting to campaign optimization. But one of its biggest opportunities lies much earlier in the process: media planning. For years, advertisers have relied on audience data to determine who they want to reach. Demographics, interests, purchase behaviors and historical performance all help shape […]
DigiPuush Study Finds 78% of B2B Websites Show Weak AI Search Readiness
2026 benchmark analyzes 50 Google-visible B2B websites across 15 factors linked to AI discovery, extraction, authority and citation readiness. DigiPuush, an Answer Engine Optimization agency providing AEO services in India, has published the DigiPuush AI Search Readiness Benchmark 2026, an analysis of 50 Google-visible B2B websites across five software and business-technology categories. Traditional search visibility […]
BigID Launches AgentIQ: The Agentic Automation Layer for Data & AI Security and Compliance
Run Your Entire Data & AI Program From a Prompt or Agent, in BigID Claude, Copilot, GPT and Gemini BigID launched AgentIQ, a fully agentic automation interface to BigID that that allows customers to operate their data security and compliance program autonomously, operationalized from a prompt or agent interface anywhere they work: inside BigID or […]
Qubika Named Databricks Latin America Innovation Partner of the Year
The Innovation Partner of the Year Award was presented at Databricks’ Data + AI World Tour in São Paulo, and marks a new milestone for Qubika’s Databricks practice as a Gold Tier partner. Qubika, a leading provider of enterprise data and AI services, today announced that it has received the Latin America Innovation Partner of […]
OpenArt Introduces OpenArt Arena, a New AI Model Benchmark Tailor-Made for and by Creatives
The new leaderboard levels the playing field for filmmakers, animators, and other creatives in choosing the most appropriate AI video and image models. OpenArt AI, the all-in-one AI creative platform and AI video generator that is changing the way visual stories are told for over 8 million monthly active users, announced OpenArt Arena, a new […]
Google Analytics Adds Include Filters For Hostnames via @sejournal, @MattGSouthern
Google Analytics supports Include data filters for hostnames, so a property can keep event data from approved domains instead of excluding spam one by one. The post Google Analytics Adds Include Filters For Hostnames appeared first on Search Engine Journal.
Digest: Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA
In today’s Digest, we cover Infillion acquiring Foursquare in a location data deal, McCann merging FP7 and MullenLowe in MENA, and OpenAI rolling out a youth safety plan for Australia. The post Digest: Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA appeared first on ExchangeWire.com.
Some marketers see ‘no ceiling’ for beauty brands advertising in sports
By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands.
Comscore data shows how AI discovery is splintering beyond ChatGPT
Comscore data shows ChatGPT losing ground to Gemini and Claude as AI citations emerge as a key visibility metric for publishers and brands.
How Semafor is redefining the head of video role
As Semafor’s head of video, Adam Banicki sits at the intersection of the newsroom and the commercial team, reporting to the editor-in-chief with a dotted line to the revenue side.
Ad Tech Briefing: Google’s ad tech remedies arrive just as the platform battle moves to AI
Regulators are prising open Google’s programmatic machinery just as AI, commerce and ad tech players race to control more of the advertising stack.
Some creators want to negotiate deals like TV networks
Creators have been brought onto traditional upfronts within the last year, but it's looking like they're ready for their own show.
No More Ad-Free Magic Kingdom; What’s The Price?
Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues. The post No More Ad-Free Magic Kingdom; What’s The Price? appeared first on AdExchanger.
Joint Industry Committee 'Re-Certifies' 3 Media Measurement Providers
The media industry group says it has re-certified Comscore, iSpot and VideoAmp as "national currencies" for 2026-28, and that these media-measurement providers have met criteria for "transactability, across total households, advanced audiences and personified demographics."
Snapchat adds new AI features including chat-to-song
The company’s paying Lens+ subscribers will be able to easily convert their messages into songs and edit images ahead of sharing.