News

Microsoft and Mistral expand strategic partnership to give enterprises and regulated industries frontier AI they can control

As Mistral is expanding its AI compute capacity in Europe, the companies are expanding their strategic partnership with Microsoft’s commitment to leverage part of this capacity, bringing Mistral’s frontier and efficient models across Microsoft’s AI platform and giving customers flexible deployment options from cloud to fully disconnected environment Scaling Europe’s AI compute capacity: Microsoft and Mistral […]

Nexxen and Acxiom Deepen Partnership, Expanding Omnichannel Audience Intelligence Offering

Pairing Acxiom’s trusted consumer data with Nexxen Discovery’s real-time insights designed to improve audience reach and performance Nexxen, the advertising technology platform powered by unique data and media, announced an expansion of its partnership with Acxiom – a part of Omnicom Media Group – introducing Acxiom’s trusted audience data into Nexxen’s proprietary insights tool, Nexxen […]

Marouane Rhafli Continues to Empower E-commerce Entrepreneurs Through SEO and Shopify Innovation

Marouane Rhafli, a leading Shopify expert, SEO consultant, and digital entrepreneur, continues to make a significant impact in the e-commerce industry by helping businesses increase their online visibility, improve search engine rankings, and maximize sales through data-driven strategies. With more than 16 years of experience in digital marketing, web development, and search engine optimization, Marouane […]

Getty Images Expands Partnership with Goalhanger to Power Video-first Podcast Storytelling

Partnership gives Goalhanger scaled access to thousands of Getty Images’ editorial, archival and creative visuals as it continues to expand video output across its portfolio of hit shows Getty Images, a preeminent global visual content creator and marketplace, and Goalhanger, the largest independent podcast producer outside the US, announced an expanded content partnership to support Goalhanger’s […]

AI is Rewriting the Rules of Customer Loyalty

Based on a survey of 1,000 U.S. consumer aged 18-65 conducted with Pollfish in May of this year, the findings of Amperity’s recent report about customer loyalty in the age of AI, reveals just how much services such as ChatGPT, Claude, and Gemini are impacting the customer journey. These LLM’s are not just answering questions, […] AI is Rewriting the Rules of Customer Loyalty first appeared on Street Fight.

Zevia taps Cardi B to serve up real talk in biggest campaign to date

The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being “refreshingly real.”

The Economist - Know It Before You Need It - 30s

Coca-Cola Icon - 90s

A mosaic of markets: The omnichannel playbook for local performance

This whitepaper explores how brands and agencies can bridge the gap between national reach and hyperlocal relevance.

Hanes - Get Comfortable - Pantsed - 30s

Hanes - Get Comfortable - Loyalty - 53s

Hanes - Get Comfortable - Grocery - 58s

Hanes - Get Comfortable - Keep Em On - 30s

Mondelez’s Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divide

Reshaping the traditional funnel to build more connected consumer experiences.

How the food industry is optimizing AI investments

More than half of surveyed retailers and suppliers say that their tech investments are already paying off in their businesses and offerings to customers, writes Leslie G. Sarasin of FMI.

YouTube Star Alejo Igoa Signs With WME

Alejo Igoa, a top Latin digital creator who has 120 million YouTube subscribers, has signed with WME for worldwide representation in all areas. WME will work with Igoa — who is from Argentina — to expand his touring, media and digital content businesses, while building out his brand partnerships, books, ventures and licensing verticals. He […]

Why Liberty Mutual turned a viral ad moment into a new brand character

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has remained in the internet lexicon.

How Dum Dums owner Spangler created a candy empire built on nostalgia

The sweets maker has carved out a niche in the candy space with a collection of brands with storied histories, said Vice President of Marketing Evan Brock.

Google’s AI Search Data Is Growing, But The Gaps Remain via @sejournal, @MattGSouthern

Google is adding more AI search data across Search Console and Merchant Center, but clicks, individual queries, and key reporting details remain missing. The post Google’s AI Search Data Is Growing, But The Gaps Remain appeared first on Search Engine Journal.

Week in Charts: Greg Peters on Netflix’s Live Strategy, IVT Threatens Digital Budgets, and War Hits Publicis’ Middle East Revenues

In this week's Week in Charts, Greg Peters on Netflix's live strategy, IVT threatens digital budgets, and war hits Publicis' Middle East revenues. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts of the Week Three-Quarters Read More

Captify Data Reveals Which Brands Won the Search Contest in the FIFA World Cup 2026

Following the FIFA World Cup Final, Captify, the leader in Search Intelligence, has revealed new analysis showing the brands that won – and lost – consumers' attention during the tournament.  Drawing from billions of real-time search signals across the open web, Captify's data [...] The post Captify Data Reveals Which Brands Won the Search Contest in the FIFA World Cup 2026 appeared first on ExchangeWire.com.

Thrad Announces Inaugural Sponsored Intelligence Summit

Thrad, the AI-native advertising infrastructure platform, today (21st July, 2026) announced the inaugural Sponsored Intelligence Summit: a single-day, invitation-only conference at 10 York Road, London SE1 7ND, on Friday, 24 July 2026. The event brings together senior marketers, brand CMOs, [...] The post Thrad Announces Inaugural Sponsored Intelligence Summit appeared first on ExchangeWire.com.

Kraft Heinz x Disney - Meant to Be Together - 43s

AMF’s Retro Rebrand Aims to Win Over Gen Z Without Losing the League Crowd

A new logo, tagline, and alley decor lean into nostalgia as the bowling operator tries to serve two very different audiences at once