News
19,933 articles covering the AdTech ecosystem
Why 3D Dynamic at scale is becoming the next evolution of DOOH
Two of Digital Out of Home's (DOOH) most powerful innovations have emerged as standout tactics in their own right: 3D DOOH, with its ability to create spectacle and stop audiences in their tracks, and Dynamic DOOH, which uses data and contextual triggers to deliver more relevant, responsive messaging. Winnie Tang and Matthew Minshall at DOOH.com explore the issues in this piece for New Digital Age... The post Why 3D Dynamic at scale is becoming the next evolution of DOOH appeared first on New Digital Age.
Semarchy Enhances Intelligent Data Products, Bringing Trusted Enterprise Context to AI
New expanded AI-native capabilities turn governed enterprise data into trusted, agentic intelligence. Semarchy, a leader in the 2026 Gartner® Magic Quadrant™ for Master Data Management, announced its position in the evolution of traditional MDM to Intelligent Data Products. Instead of sharing data and hoping downstream teams manage and interpret data correctly, Semarchy delivers self-service Intelligent […]
Egnyte Named a Leader in the IDC MarketScape: Worldwide Intelligent Content Services 2026
Key strengths include AI strategy, security and governance, and vertical support Egnyte, a leader in secure content collaboration, intelligence, and governance, announced that it has been named a Leader in the IDC MarketScape: Worldwide Intelligent Content Services 2026 Vendor Assessment (#US54137426, September 2026). Organizations are looking beyond traditional file storage and collaboration tools to solutions […]
accesso® Intelligence Introduces Agentic AI for Automated Workflows in Visitor Attractions
New capabilities help teams automate analysis, forecasting, reporting and work across their operations accesso Technology Group, a leading global technology provider for the leisure, entertainment and cultural markets, introduced new capabilities that enable attraction operators to turn conversations with accesso Intelligence into recurring automated workflows. Users can now ask the platform to monitor performance, conduct research, […]
TTEC Launches New Automotive Customer Experience Programme in Cairo
New operation expands TTEC’s automotive CX capabilities in Egypt as part of a seven-year strategic collaboration with Volkswagen Group UK Ltd. TTEC, a leading global consulting, technology, and managed services company delivering solutions at the intersection of data, AI, and customer experience (CX), announced the launch of a new customer experience operation in Cairo supporting […]
FADEL and Gournay Consulting Launch New Bynder Connector for Rights Management, Content Tracking and Brand Compliance
New integration extends Bynder DAM with rights intelligence and AI-powered image and video tracking solutions across the content lifecycle FADEL, a global leader in AI-powered brand compliance, rights management, and licensing solutions, and Gournay Consulting, a premier Bynder partner with deep expertise in DAM integrations and digital content ecosystems, announced the availability of a new […]
Why a Three Hour Epic Still Captures Our Attention
Columnist Jess Treasure of Bountiful Cow asks if we’ve misunderstood how attention habits have really shifted? The post Why a Three Hour Epic Still Captures Our Attention appeared first on ExchangeWire.com.
What a high school student thinks about AI ads—and how they will affect career prospects
AI can tell you what trends have already happened. It takes a person to know what could work.
Droga5’s Rafael Rizuto on human taste, AI and the art of persuasion
The chief creative officer also talks classic Havaianas ads, building out Droga5’s creative department and his fascination with UFOs.
We unwrapped what advertisers’ plans reveal about the 2026 holiday shopping season
The season’s real deadline has moved, and pacing, proof and creative readiness now decide Q4.
How mid-size marketers are turning budget constraints into a competitive edge
Though they have smaller budgets and teams, mid-size brands are often able to move more quickly and avoid layers of approval.
Black Media Collective BOMESI Opens Applications for Its Fifth Accelerator Cohort
For the first time, the program will welcome more creators than publishers, a reflection of the changing media landscape.
Martin Sorrell’s Venture Fund Backs AI Video Startup Higgsfield
S4S Ventures is the latest investor in Higgsfield's $400 million Series B, which values the AI video startup at $5.4 billion.
Is Disney+ Adding Ads to Ad-Free Plans? Here’s What’s Really Happening.
ADWEEK got clarification on Disney+'s subscriber updates after misinformation spread online.
Creator Marketing Is Growing Up
Jennifer Quigley-Jones is presenting on what programmatic marketers need to know about creators at AdExchanger’s Programmatic IO conference in New York City on September 28-29. If you haven’t grabbed your ticket yet, you can secure your seat here. A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant […] The post Creator Marketing Is Growing Up appeared first on AdExchanger.
IPinfo Launches Places, Bringing Venue-Level Context to IP Address Data
IPinfo, the internet data company, announced the launch of IPinfo Places, a new dataset that maps public Wi-Fi traffic to the venues they serve. This building-level geolocation creates a new way for advertising technology companies to build location-based targeting directly from IP addresses. IPinfo Places creates a new targeting layer from existing bid-stream data. Instead […]
Beyond Audience Targeting: How AI Is Connecting Campaign Planning With Real-World Context
Artificial intelligence has transformed nearly every stage of digital advertising, from audience targeting to campaign optimization. But one of its biggest opportunities lies much earlier in the process: media planning. For years, advertisers have relied on audience data to determine who they want to reach. Demographics, interests, purchase behaviors and historical performance all help shape […]
DigiPuush Study Finds 78% of B2B Websites Show Weak AI Search Readiness
2026 benchmark analyzes 50 Google-visible B2B websites across 15 factors linked to AI discovery, extraction, authority and citation readiness. DigiPuush, an Answer Engine Optimization agency providing AEO services in India, has published the DigiPuush AI Search Readiness Benchmark 2026, an analysis of 50 Google-visible B2B websites across five software and business-technology categories. Traditional search visibility […]
BigID Launches AgentIQ: The Agentic Automation Layer for Data & AI Security and Compliance
Run Your Entire Data & AI Program From a Prompt or Agent, in BigID Claude, Copilot, GPT and Gemini BigID launched AgentIQ, a fully agentic automation interface to BigID that that allows customers to operate their data security and compliance program autonomously, operationalized from a prompt or agent interface anywhere they work: inside BigID or […]
Qubika Named Databricks Latin America Innovation Partner of the Year
The Innovation Partner of the Year Award was presented at Databricks’ Data + AI World Tour in São Paulo, and marks a new milestone for Qubika’s Databricks practice as a Gold Tier partner. Qubika, a leading provider of enterprise data and AI services, today announced that it has received the Latin America Innovation Partner of […]
OpenArt Introduces OpenArt Arena, a New AI Model Benchmark Tailor-Made for and by Creatives
The new leaderboard levels the playing field for filmmakers, animators, and other creatives in choosing the most appropriate AI video and image models. OpenArt AI, the all-in-one AI creative platform and AI video generator that is changing the way visual stories are told for over 8 million monthly active users, announced OpenArt Arena, a new […]
Google Analytics Adds Include Filters For Hostnames via @sejournal, @MattGSouthern
Google Analytics supports Include data filters for hostnames, so a property can keep event data from approved domains instead of excluding spam one by one. The post Google Analytics Adds Include Filters For Hostnames appeared first on Search Engine Journal.
Digest: Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA
In today’s Digest, we cover Infillion acquiring Foursquare in a location data deal, McCann merging FP7 and MullenLowe in MENA, and OpenAI rolling out a youth safety plan for Australia. The post Digest: Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA appeared first on ExchangeWire.com.
Some marketers see ‘no ceiling’ for beauty brands advertising in sports
By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands.