News

Campaign speaks to Wendy Duggan, marketing director at Primark, and Nikki Lindman, creative director at VCCP, about the retailer’s mission to spotlight style and quality.

Seven agencies pitched for the account, which covers Knorr and Hellmann's.

Bold work dies because it's inconvenient and too uncomfortable to defend up the chain.

Teresa Ribera, Executive Vice-President of the European Commission for a Clean, Just, and Competitive Transition A number of major European TV trade groups including the European Broadcasting Union (EBU), the European association of television and radio sales houses (egta), and the Association of Commercial Television and Video on Demand Services in Europe (ACT), Read More

GoWit, a global leader in omnichannel commerce and retail media technology, and Futura DDB, a leading marketing agency in the Adriatic region and part of the global Omnicom network, delivering strategic brand, creative, and media solutions. By combining GoWit’s omnichannel commerce [...] The post GoWit & Futura DDB Form Exclusive Retail Media Partnership in the Adriatic appeared first on ExchangeWire.com.

Colenso BBDO’s “Lump Lottery” uses a vehicle giveaway to shake men out of their apathy.

Ad Age reveals the 2026 Creativity Awards finalists across Production, Creative Marketing, People and Work.

A campaign with Sterling K. Brown seeks to distinguish Shipt from brands such as Instacart and DoorDash.

When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about connected TV advertising: The industry has been optimizing for the wrong metric. Somewhere along the way, we started equating scale with truth. Match rates became the scoreboard, and accuracy stopped being the goal. When Truthset Founder […] The post It’s Time For CTV To Fix Its Accuracy Problem appeared first on AdExchanger.

FedEx delivers more than 15 million packages per day in the US. It runs one the largest, most time-sensitive logistics networks on planet Earth. Last year, it had a 95.3% on-time score for package delivery during the peak parcel season. Wow. But what if you’re part of the 4.7% percent? I’d argue a company whose […] The post What Happens When A Brand Fails To Deliver On Its Basic Promise appeared first on AdExchanger.

Retail growth starts with fixing order management

Performance no longer follows intent alone. The next phase of commerce media is built on trust.

New CMEK capability gives regulated enterprises full control over encryption keys for AI-scale vector workloads Zilliz, the company behind Milvus, the world’s most widely adopted open-source vector database, announced the general availability of Customer-Managed Encryption Keys (CMEK) on Zilliz Cloud. The new capability allows enterprises to retain full ownership of their encryption keys, delivering true data sovereignty […]

The company accelerates industry innovation by hiring specialists in conversational AI, including prompt engineers and conversational designers, reinforcing its commitment to people‑centered technology Atento, one of the world’s largest providers of customer relationship management and business transformation outsourcing (CRM/BTO) services and an industry leader, is taking a leading role in transforming the customer experience (CX) […]

LTM – the Business Creativity partner to the world’s largest enterprises, announced the expansion of BlueVerseTM Tech, its AI‑led engineering platform, with the launch of AppIQ, AgentIQ and FusionIQ—three purpose‑built platforms designed to help enterprises modernize applications, orchestrate AI‑first software delivery, and engineer quality at scale. As software development evolves from human‑only execution to human + intelligent agents, traditional effort‑driven […]

Heavy LinkedIn users may have noticed agency staff getting trained up and ultimately advocating for the platform's video capabilities. Matt Towle, Head of Broadcast at Anything is Possible, says the TV world needs its own training offerings to compete with the platforms, where broadcasters and sales houses help buyers navigate the CTV ecosystem. In this Read More

In today’s Digest, we cover Meta announcing reduced reliance on third-party vendors as it expands its AI tools, Walmart securing two new patents for algorithmic pricing, and OpenAI planning a desktop superapp. The post Digest: Meta Reduces Reliance on Third-Party Vendors for Content Moderation in Favour of AI; Walmart Secures Patents for Algorithmic Pricing appeared first on ExchangeWire.com.

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (23rd March, 2026) announced a successful collaboration with Vocento, one of Spain’s largest media groups, through its Demand Hub solution. Vocento is the number one media group in [...] The post Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub appeared first on ExchangeWire.com.

Rebecca Callaghan has been promoted to the newly-created role of head of out-of-home (OOH) at Azerion; the move signals the omnichannel advertising platform’s ongoing commitment to investing in programmatic digital OOH (pDOOH) to ensure it is a fully-fledged element of [...] The post Azerion Promotes ‘Leading DOOH Specialist’ Rebecca Callaghan to Head of Out-of-Home appeared first on ExchangeWire.com.

Mother London and director Vedran Rupic present the ultimate test of one’s belief in chicken.

All the major platforms will host shows for brands and agencies to sell them on new AI, ad tech, data, creators and more.

The ad tech industry takes sides over programmatic transparency in knockout DSP battle.