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19,933 articles covering the AdTech ecosystem
Performance CTV Is All The Rage, But The Mid-Funnel Still Matters
Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies. The post Performance CTV Is All The Rage, But The Mid-Funnel Still Matters appeared first on AdExchanger.
With New Upward Ads, Match Targets Traditional Gen Zs
"Wanted for Life" builds on clear gender roles, old-fashioned courtship, and a fast track to the altar.
TiVo Ads partners with Happydemics
Happydemics, the brand lift measurement platform, has announced an agreement with TiVo Ads to become its brand lift measurement partner across Europe. The partnership will add independently verified brand lift to TiVo Ads’ measurement capabilities, giving advertisers and agencies a clearer view of not only where their ads were delivered, but how they influenced the […]
Pluto TV protected in Paramount/WBD consent decree
News has emerged that the settlement of state attorneys generals’ anti-trust lawsuit over the proposed merger between Paramount Skydance and Warner Bros Discovery (WBD) includes a provision ensuring that Paramount will keep Pluto TV (or an equivalent free, ad-supported streaming service) active for the next five years. Pluto TV, founded in 2013, is the only […]
Q&A: Ozone launches Arc to optimise performance outcomes
Digital advertising business Ozone has launched Arc, a new product capability that helps advertisers optimise towards the performance outcomes that matter most to their business. New Digital Age spoke with Craig Tuck, Chief Revenue Officer at Ozone, to learn more… The post Q&A: Ozone launches Arc to optimise performance outcomes appeared first on New Digital Age.
Don’t use AI to give junior marketers the answer – use it to make them think!
Cameron Davies, Head of Comms Planning, Miroma Founders Network, is worried that we are automating away the work that taught marketers how to think, without finding intentional and effective ways to replace the learning it once provided... The post Don’t use AI to give junior marketers the answer – use it to make them think! appeared first on New Digital Age.
Aurora Mobile’s GPTBots.ai Integrates Jev — Two Layers of AI, One Enterprise Platform
Aurora Mobile Limited (NASDAQ: JG), a leading global provider of customer engagement and marketing technology services, today announced that its enterprise-grade AI agent platform, GPTBots.ai, has integrated Jev — the “System One” decision model from TypeSafe AI — to build what the team calls a “two-layer AI architecture”: one layer that thinks, and one layer […]
Bidgely Launches Energy Industry’s First Agentic AI Customer Experience Suite
Five specialized UtilityAI™ agents close the trust, knowledge and affordability gap between utilities and the households they serve, at scale, for the first time in energy industry Bidgely, the pioneer of AI-powered energy intelligence, has announced the launch of Agentic CX, the industry’s first agentic AI customer experience suite purpose-built for energy providers to close […]
Clavicular Charged With Rape and Drugging in Massachusetts
“Looksmaxxing” influencer Clavicular has been charged with rape and drugging in Massachusetts, according to online court records viewed by Variety. A list of charges filed on Sept. 8 show that the 20-year-old, whose real name is Braden Peters, faces one count of rape, one count of drugging someone for sexual intercourse and one count of […]
Channing Tatum Calls Rumors He Has a Burner Instagram Account ‘F—ing Hilarious’: ‘Can’t Believe Y’all Think This Is What I’m Doing With My Free Time’
No, Channing Tatum is not running an Instagram burner account to troll his ex Zoë Kravitz — but he does find the idea pretty funny. “Yo I truly can’t believe y’all think this is what I’m doing with my free time,” Tatum wrote on his Instagram Story on Monday night after days of fan speculation. […]
Business Culture Podcaster Sammi Cohen Is Launching Social Commerce Network (SCN), a Livestreamed News Show Inspired by TBPN and Aimed at Being a Next-Gen CNBC
Sammi Cohen has hundreds of thousands of followers who tune in to her podcast focused on the intersection of business, tech and culture — and she thinks they’re hungry for a live dose of her brand of news and analysis. Next month, Cohen is launching Social Commerce Network (SCN), a digital-first business news network livestreamed […]
3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist via @sejournal, @alexanderkesler
Buying groups arrive with vendors already chosen. AEO cannot fix a shortlist formed months earlier. Three steps to build brand consideration before research begins. The post 3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist appeared first on Search Engine Journal.
The Industry Needs More Strategic Thinkers, but It’s Not Incentivising Their Development
You'll often hear it said, in discussions about AI's impact on marketers' day-to-day work lives, that by handling repetitive and menial tasks, AI frees up more time for strategic thinking. Indeed, a new report from advertiser trade group the WFA and marketing advisory Mediasense found that strategic thinking skills — such as setting direction, prioritising Read More
There’s More To The Fall Sports Audience Than Football Fandom
On a Tuesday in early September, I found myself bouncing between the NFL, the US Open quarterfinals and Women’s College Volleyball, with a baseball game or two in the mix. Oh, and the FIBA Women’s World Cup had already finished for the day. Multiply that by every American with a remote and a phone, and […] The post There’s More To The Fall Sports Audience Than Football Fandom appeared first on AdExchanger.
Bank: “Space is more than a Moonshot”
Investment bank Berenberg is hosting (with Goldman Sachs) a major conference in Munich (September 21st-23rd) and is using the event to present its own thoughts on Space and some key related technologies. It headlines its 183-page report with the title Aerospace & Defence – More than a Moonshot. The report includes chapters on AST SpaceMobile, […]
France, Canada to partner on space projects
Emmanuel Macron, president of France and Canadian prime minster Mark Carney met on September 20th in the tiny overseas French territory of Saint-Pierre-et-Miquelon, an archipelago of eight islands covering just 242 sq kms, and south of Newfoundland. Somehow rhe location failed to be incorporated into Canada but made a great location for the summit between […]
Merzigo launches 4 new businesses
Merzigo, the media technology company powering content distribution and monetisation across YouTube and Facebook, has unveiled four new businesses – Merzigo Studios, Merzigo Platforms, Merzigo Ad Alliance and Merzigo Academy – and announced a $200 million (€174.5m) commitment to content investment in 2027. The announcement follows the full deployment of Merzigo’s $150 million content investment […]
Report: Software companies’ use of creator video up 55% YoY
The number of software companies using creator video, or user-generated content (UGC), has nearly quadrupled since 2023, according to Billo, a creator marketing platform. Most of that growth has happened in the past 12 months, a roughly 55 per cent year-over-year increase. Behind the shift, Billo points to a flood of AI-generated content across social […]
Eutelsat advances connected rail with OneWeb LEO trial in Poland
Eutelsat reports it has successfully completed its first rail connectivity trial in Poland aboard a long-distance train, demonstrating its OneWeb LEO connectivity capabilities on a live rail network. The trial was led by ACO Solutions as the key systems integrator, with support from HispaSat as the distribution partner and Eutelsat. It was conducted aboard a […]
Sweden: Titan OS adds TV4 Play
Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced a strategic partnership with TV4 Play in Sweden to bring the Swedish streaming service directly to Titan OS connected smart TVs. The platform will be accessible across Titan OS smart TV models from major manufacturer brands including Philips and Sharp. Viewers can accessy the […]
Spotify now on Whale TV
Whale TV, the independent TV OS, has announced that Spotify is now available on most Whale TV-powered TV sets. The integration brings Spotify’s full audio experience — including music, podcasts, and – where available – audiobooks and videos, to living rooms around the world. With Spotify now onboard, consumers on Whale TV devices can explore […]
Musk: “Starlink will deliver majority of world’s internet”
Elon Musk is predicting that SpaceX’s Starlink satellites could carry a majority of global internet within 10 years, powered by a 100x bandwidth increase from its V3 satellites including the Starmind versions which are now awaiting examination and probable approval by the FCC. SpaceX’s enterprise revenue has surged 108 per cent helped by numerous airline […]
Research: Phone distraction triggers rewind effect
Phone in one hand and TV remote in the other, 18–34s now lose 19 hours a year to rewatching TV they missed while scrolling, according to research by Uswitch, the comparison and switching service. Almost nine in 10 (87 per cent) viewers admit to scrolling on their phone while the television is on, and almost […]
Herdify makes word-of-mouth insights easier to use for growth with Audience Discovery
Herdify, the behavioural science platform, is giving brands and charities even more insight into how word-of-mouth influences audiences by introducing a new feature and growing its customer success and data team... The post Herdify makes word-of-mouth insights easier to use for growth with Audience Discovery appeared first on New Digital Age.