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Research: Phone distraction triggers rewind effect

Research: Phone distraction triggers rewind effect

Phone in one hand and TV remote in the other, 18–34s now lose 19 hours a year to rewatching TV they missed while scrolling, according to research by Uswitch, the comparison and switching service. Almost nine in 10 (87 per cent) viewers admit to scrolling on their phone while the television is on, and almost […]

Last updated Sep 22, 2026 by ATDb automated enrichment

Source
Advanced Television
Published
Sep 22, 2026
Topic
Uswitch
Mentions
1